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Sightings (9)

Spotted around the media universe

Facebook's Advertising Week 2014 Schedule - Posted September 15, 2014
Facebook will maintain a strong presence at the 11th annual ... [AllFacebook]

Maarten L. Albarda Joins Syncapse Advisory Board - Posted May 6, 2013
The industry advisory board for social performance management platform ... [AllFacebook]

10 Trends in Marketing to Latinos - Posted March 20, 2013
The Republican Party isn't the only organization with a growing interest in the Hispanic market. Most companies have intensified their focus on this increasingly influential segment, ranging from ... [FishbowlDC]

Facebook: Advertising On Site Boosts ROI By 22% - Posted March 20, 2013
Ever since the company went public nearly one year ago, Facebook has been trying to prove to advertisers that it can provide real-world ... [AllFacebook]

Coca-Cola Says Social Media Buzz Does Not Boost Sales - Posted March 19, 2013
This week, a Coca-Cola representative made a statement that will create more than a few headaches in marketing, PR and advertising departments around the country. For all the talk of encouraging the conversation online, social media buz... [FishbowlDC]

Offline Conversations Still Carry Weight in the Digital Age - Posted June 13, 2012
Despite the "social wave rolling across the U.S. and the world," offline conversations, especially those happening face-to-face, still dominate. So says Ed Keller, CEO of word-of-mouth research firm and consultancy ... [FishbowlDC]

Creative Work Ideas Come From Unlikely Sources - Posted March 27, 2012
While creativity has long been a mystery, lately researchers have been unlocking keys to the creative process and dispelling some common myths. Jonah Lehrer, Wired contributing editor and author of ... [FishbowlDC]

Working Out the Kinks In Sentiment Analysis -- And Focusing on the Opportunities, Too - Posted April 13, 2011
What's the most important requirement for sentiment analytics to succeed? Make that question plural, and let's start our answers with something that the tools in this area themselves have no influence on: Good quality data. During yesterday's second annual Sentiment Analysis Symposium in New York Ci... []

Biometrics, Social Media Among the Latest Research Trends - Posted March 24, 2011
[caption id="attachment_17936" align="alignleft" width="270" caption="L to R: Ted McConnell, ARF; Lee Brown, Groupon; and Naveen Selvadurai, foursquare. Photo: Nancy Lazarus"][/caption] Social media's growing role in research was a visible theme throughout the ARF/Advertis... [FishbowlDC]