Today on the Week in Advertising, we take a look at the part of the Super Bowl no one cared about — CBS' many, many promos for their many, many programs.

Did you know there's a new trend out there where instead of shaking hands people now just slap one another in the back of the head? Thanks, NCIS!

OK, fine, Letterman's ad was great and yes, NCIS/CSIxMiami-Vegas-NewYork-TheMoon are the most watched shows or whatever. But do we really need to be reminded of that? Sure, CBS sold out all their ad space but it seems more likely that they limited inventory by filling a bunch of space with useless promos.

More: Episodes of the Week in Advertising

Unfortunately, women will forever hate the smell of Old Spice, so this ad was for not.

Who did this, Wieden?

Via Buzzfeed

More: "NPH Next Old Spice Spokeswhore"

With this merge, the Goodness principals are reunited with one-time Crispin colleague Matt Bonin, who left his VP/head of video post at the agency to take on the newly-created SVP, director of integrated production gig at Trailer Park last summer.

More: "Goodness Mfg.'s First Piece of Work"

Following up on yesterday's news that Google's Love Story was written by recent VCU grad Tristan Smith, the New York Times reports that the spot received a 98% positive rating, whatever that means. Also, Google wanted "to share our favorite one with as many people as possible," which means TV is not dead.

That quote, from a Google spokeswoman, demonstrates what you all hoped to be true — even the Web's biggest advertiser admits that reaching the broadest audience means you have to buy a TV spot during the Super Bowl.

More: "Google's Love Story Written by First Time Writer"

An Air Force Reserve Super Bowl spot called "Grab Some Air" has riled Jack and Meg White for including a re-recorded version of their hit "I Fell in Love with a Girl" without actually asking the band's permission. The White Stripes took to their website to let it be known just how they feel about the ad, which doesn't appear to be up on the Air Force Reserve site; instead there are just wallpapers/screensaver downloads at this point. Maybe the Stripes' pretty clear-cut message below did the trick.

Update: Rolling Stone reports that the video and page housing it have both been pulled from the Air Force Reserve site.

Via Stereogum

More: "Franz Ferdinand Frontman Not Quite Sold on the Big Mac Snack Wrap"

-Intel and Microsoft join forces to sponsor a cloud computing campaign. link

-Yahoo has a craving for fast-food ad dollars. link

-Nice Shoes hired Travis Taylor (pictured) to oversee sales & marketing. link

-Howard Stern says he'll replace Simon Cowell on American Idol for $100 million. link

-Alice in Wonderland was the most memorable movie trailer during the Super Bowl. link

-MTV wants to protect the Jersey Shore "brand." link

More: "Monday Morning Stir"

— Pepsi will be a case study on how to be awesome from now on, says AdAge. link

— There wasn't one single, original ad yesterday, and that makes us sad. link

— Betty White, still awesome. link

— Now that Toyota is bent and broken, who will become the leader? link

— Conan O'Brien's closer than ever to a deal with FOX. Tell your media buyers. link

— All the Kobe Bryants you can fit into a room. link

— A round-up of all the madness. link

— The Source tells us how some strong individuals are changing this business for the better. link

— WSJ says Denny's and Dorito's were the game's big winners. link

Chicago-based outdoor advertising agency Skywalker is about to get the lightsaber laid to 'em to by venerable filmmaker (and wookie creator) George Lucas. Lucasfilms Ltd. slapped Skywalker Outdoor with a trademark-infringement suit, claiming the ad-firm promised to stop using the name "Skywalker", which Lucas trademarked for 'Star Wars', by December 2008. Skywalker Outdoor CEO Michael Richards claims to have no knowledge of the promise.

Speaking of Star Wars, No Wukkas (yes, wookie, I know).

Via UPI

More: AT&T to Verizon: "There's A Lawsuit for That"

The sexy Europeans at DDB Worldwide are who you can thank/scowl-at for the above print portion of Reebok's Easytone campaign. Easytones are the shoes that make your ass look like some definition of perfect that is impossible to attain, yet still desirable. So basically, keep dreaming people.

Credits after the jump. Via AdsOfTheWorld.

More: "Reebok Gets in on the Butt Game"

Say the Nielsen people: 106.5 million viewers. That seems like a lot, but if true $3 million was a steal.

More: "Google's Love Story Written by First Time Writer"

Google Creative Labs created the 'Love Story' piece we deemed the bowl's best ad earlier today. Since we said it, it must be true. More specifically, Google Creative Labs copywriter Tristan Smith wrote the thing. It's the VCU grad's (May, 2009!) first-ever campaign, we're told. Smith didn't respond to an email — maybe because he's too busy reveling in the glory of it all.

That thing we said about the fake Google Story (Tiger Woods) being better than the real one — yeah, not really.

Someone tells us Jeff Gillette and Robert Wong did the creative direction.

Update: This ad was art directed by Anthony Cafaro.

More: "Honesty Wins SuperBowl, The End"

When I grow up, I want to be like Tavi Gevinson. The blogger-cum-cult-fashion-icon behind Style Rookie makes Grannie-style sweaters and buffalo plaid Doc Martens look chic. Not only that, but she writes with an easy, prolific wit, and stars in the current video promotion for Rodarte's clothing line for Target. When you were 13, you were just learning to play with yourself.

Is it sad that I want to be like a mid-pubescent kid? With Mercedes-Benz Fashion Week starting up in New York this Thursday, I want to shine a quick spotlight on the Chicago-born-style-wunderkind's work for Target, produced by an agency you might know, Peterson Milla Hooks.

If MDC Partners has their way, advertising will soon be an industry of insurgents who live alone in bungalows hidden in various city-centers where advertising normally doesn't happen. At least that's the take away from the odd press release they issued today, which seemingly was meant to clear up questions no one asked. We bolded some stuff after the jump, but as far as we can tell, it's a pointless release you should not waste your precious time reading.

Well, it does seem to answer the "is Alex Bogusky retiring question" by saying he'll be around for another five years.

ABC News, via The Blotter, reports today that a group of Toyota dealers buying media through 22Squared in Atlanta pulled ads from ABC News due to "excessive stories on the Toyota issues," which has now lead to additional coverage of the Toyota issues.

Though the company's tagline has been rewritten (by one of our readers) to more accurately reflect the automaker's brand, and despite ads that ran during the Super Bowl to showcase the company's "tail-between-the-legs" status, Toyota now has another battle to fight — its own media-stupid clients.

According to ABC 22Squared's Senior Vice President Marcia Owens-Reder tried to dissuade the group of dealers, all from the Southeast Toyota coalition, from pulling their ads. Presuming to know more about crisis management than the industry whose job it is to manage crises, Southeast Toyota chose to pull the ads anyway, and now it's a thing.

More: "Help Punch Up Toyota's Ironic Tagline"

A brawl has been brewing between North Face and a competitor borne from the notion that the clothier is pompous-and-self-righteous. Cue South Butt. The so-called parody brand was started by innocent-sounding-18-year-old Jimmy Winkelmann who took advantage of North Face's name and logo to create his own line, which is now reportedly worth a few million.