Alan Bibby

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Lexus IS Hybrid, F1 Driver Want You to 'Trace Your Road' with 'Real-Time, Real World Video Game' - Posted September 11, 2013
Lexus wanted to show that the Lexus IS Hybrid is a unique car, so "Trace Your Road"-- a collaboration between Saatchi and Saatchi Italy, Logan, Movie Magic and Fake Love, is a completely different kind of ad. Whether you call it a "life-size video game," "real-time and real world video game,"or... [GalleyCat]