Alberto Ponte

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Sightings (13)

Spotted around the media universe

W+K Brings LeBron, Cleveland 'Together' for Nike - Posted October 30, 2014
W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James' return to Cleveland directed by the Malloy Brothers. Yes, that's right: another LeBron James ad about the star's return to Cleveland. This follows on the heels of Translation's spot... [AgencySpy]

W+K Portland Launches 'Never Finished' for Nike, Starring Richard Sherman - Posted September 25, 2014
W+K Portland got Richard Sherman to star in its new spot "Never Finished" for Nike, following on the heels of Sherman's recent appearances for Neff earlier this month and ... [AgencySpy]

W+K Taps Neymar for Nike - Posted August 19, 2014
With the world's biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand's Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled "Mirrors," likens Neymar's speed and agility to playing with a field full of mirrors. As... [AgencySpy]

W+K Portland Declares Kevin Durant 'The Baddest' for Nike - Posted July 30, 2014
"I don't want to talk about who's the best. I want to talk about who's the baddest," says Dick Gregory, while chilling at a basketball court at the beginning of W+K Portland's new spot for Nike, "The Baddest." After listing some historical candidates for "the baddest,"... [AgencySpy]

W+K Gets Animated in 'Short Film' for Nike - Posted June 9, 2014
Back in April, we covered "Winner Stays," part of W+K's "Risk Everything" campaign for Nike, which feature some of the world's best soccer talent and clocked in at over four minutes long. Now, with only three days to go until the 2014 World Cup kicks off, W+K is back ... [AgencySpy]

W+K Taps World's Soccer Talent in 'Winner Stays' for Nike - Posted April 25, 2014
W+K Portland went all out in getting celebrity talent for "Winner Stays" the latest iteration of their "Risk Everything"campaign for Nike. The 4:12 film plays off the idea of pretending to be your favorite star players while playing a pickup game with friends. "Winner stays" says one side of one such pickup... [AgencySpy]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [AgencySpy]

Nike Taps LeBron, Piqu , Bradley Cooper's Voice for 'Just Do It' 25th Anniversary - Posted August 21, 2013
At this point, Nike and AOR W+K are just showing off. Their latest spot, "Possibilities," is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, "Just Do It." These type of Nike ads have always had a mythical quality, compared to other sports brands - like certain BBDO... [AgencySpy]

Friday Odds and Ends - Posted June 28, 2013
-W+K Portland, Nike Basketball and Kevin Durant tell us why "Summer Is Serious" (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. ... [MediaJobsDaily]

Friday Odds and Ends - Posted June 28, 2013
-W+K Portland, Nike Basketball and Kevin Durant tell us why "Summer Is Serious" (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. ... [AgencySpy]

Nike Hits the Streets for 'Copa Barrio' - Posted July 6, 2011
The Copa Am rica is a soccer tournament that pits 10 South American national ... [AgencySpy]

W+K Teases Nike 'Black Mamba' Film - Posted January 31, 2011
... [AgencySpy]

LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad - Posted October 26, 2010
... [AgencySpy]

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