Alex Saevitz

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Spotted around the media universe

Arnold Worldwide Launches 'Sinatra Select' for Jack Daniel's - Posted February 25, 2014
Arnold Worldwide is behind a new 2.3 million dollar campaign for Jack Daniel's new "Sinatra Select," a new product rolling out in select markets in anticipation of a June release nationally. Sinatra Select is a stronger make of whiskey (90 proof to Jack Daniel's normal 80 proof) with "more oak and... [AgencySpy]

Arnold, Jack Daniel's Bring Back King Bee, This Time with a Swarm - Posted July 1, 2013
Jack Daniel's Tennessee Honey Whiskey has been repped by King Bee for a while now, with the insect always fiercely flying, always backed by rock and roll. In the latest spot, King Bee is followed by his swarm, representing the followers the brand has gain... [AgencySpy]

Gentleman Jack Returns to TV via Secret 'Order' - Posted April 15, 2013
According to the parties involved, specifically Arnold Worldwide and Jack Daniel's, the spot above marks the first one in a quarter-century for the latter spirits brand's Gentleman Jack rare premium whiskey line. The focal point of the campaign is what agency and brand are dubbing "The Order of the Gentleman," which... [AgencySpy]

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