Alex Scaros

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Sightings (11)

Spotted around the media universe

ESPN, W+K Enlist NFL Stars for Their Fantasy League - Posted September 2, 2014
ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York. In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a... [AgencySpy]

W+K NY, Metallica Rock out 'This is SportsCenter' - Posted July 14, 2014
W+K New York have a new "This is SportsCenter" spot for ESPN featuring Metallica. The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn't have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than... [AgencySpy]

Bryce Harper Gets Emotional in W+K NY's Latest 'This is SportsCenter' Spot - Posted July 10, 2014
W+K New York tapped young Washington Nationals star Bryce Harper for their latest "This is SportsCenter" spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie's concluding scene, both... [AgencySpy]

W+K NY Unveils New, High-Tech SportsCenter Set - Posted June 16, 2014
W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running "This Is SportsCenter" series. SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2.... [AgencySpy]

U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot - Posted June 5, 2014
With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL's anchor Bram Weinstein in the late... [AgencySpy]

W+K NY Celebrates the World Cup's 'One Time Zone' for ESPN - Posted May 28, 2014
Yesterday we brought you news of Adidas' World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a ... [AgencySpy]

W+K New York Taps Strasburg in Latest for SportsCenter - Posted May 19, 2014
W+K New York called on the services of Stephen Strasburg for the latest in their "This is SportsCenter" series and the Washington Nationals ace doesn't disappoint. In the 30-second spot, "Frozen Lunch," SportsCenter host Bra... [AgencySpy]

W+K NY Sparks World Cup Convo for ESPN - Posted May 2, 2014
Wieden + Kennedy New York's latest World Cup spot is a welcome departure from their previous World Cup work, foregoing focusing directly on the on-field action in lieu of the conversations and connections among fans sparked by the World Cup, leading into the "Every Four Years" tagline. The new 30-second spot, called... [AgencySpy]

W+K NY Navigates SportsCenter Office with Bubba Watson - Posted April 4, 2014
In anticipation of the impending Master's Tournament, W+K New York has launched two new spots in their long-running "This Is SportsCenter" series, starring 2012 Master's champion Bubba Watson. In the first spot, Watson, whose "miracle" shot to get out of a difficult lie helped him win the Master's, finds him... [AgencySpy]

W+K's New 'This is Sportscenter' Ad Showcases Big Game Mascot Rivalry - Posted January 28, 2014
More from W+K, as W+K New York have unveiled their latest "This is Sportscenter" offering. The 30 second spot, "Long Week," celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos' mascot Miles and Seattle Seahawks' mascot Blitz. Set in an elevator on ESPN's Bristol... [AgencySpy]

W+K New York, ESPN Pull Back the Curtain in 'The 10 Club' - Posted November 14, 2013
W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter's famed nightly Top 10 plays ... [AgencySpy]

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