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Alex W. White

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Back To The Future of Design with Alexander W. White (15 minutes)
Posted Aug 4, 2010
   Designers: Amp Up Your Creativity with Alexander W. White (15 minutes)
Posted Jul 22, 2010
Leading author and educator Alex White explains the changes currently happening in design  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues 		  How to defeat creative blocks and nurture originality in graphic design.  more details

Creativity, Branding, Marketing, Promotion, Printing Tips, Client Relations, Type, Business Issues
 
Listening to Type (21:10)
Posted Jun 10, 2010
   How to Build a Logo - Type, Image, and Space (27:32)
Posted Mar 29, 2010
Make your typography speak clearly and effectively to your audience  more details

Creativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout 		  Parsons professor Alex W. White closes his four-part series on logo design by examining how the three main components of a mark-type, image, and space--can interact successfully.  more details

Design & Photo, Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type
 
How to Build a Logo, Part 2: Image and Space (24:05)
Posted Sep 8, 2009
   How to Build a Logo: Type and Space (16:18)
Posted Aug 12, 2009
In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies 		  Parsons professor Alex W. White continues his four-part series of tutorials on logo design by highlighting the all-important dynamic between type and spatial elements in a logo. As Alex proves,...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Type
 
How a Logo Fits (28:35)
Posted Jul 14, 2009
   Putting It Together: Achieving a Unified Design (24:13)
Posted Oct 1, 2008
Author/university professor Alex W. White articulates the principles and processes behind successful logo creation, delving into key issues such as the initial creative brief, discussing concepts...  more details

Creativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Project Management 		  In this tutorial, design professor and author Alex White explores a major aspect of what distinguishes great all-around design from something merely "attractive." Unity, he claims, is what happens...  more details

Creativity, Case Studies, Image Selection
 
Five Steps to Improve Your Design Process (48:22)
Posted Aug 26, 2008
    
Alex White guides you through five principles that you can apply to your design practice to ensure legible, memorable results. These are: relationships, contrast, hierarchy, structure, and color....  more details

Relationships, Color, Case Studies