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Sightings (4)

Spotted around the media universe

How Big Data Brought Us the GEICO Gecko - Posted March 25, 2013
Back in October (when this PRNewser writer dressed as Flo for Halloween), we discussed the popularity of brand mascots like Progressive's Flo, Allstate... [FishbowlDC]

AllState Didn't Fully Cover Family Featured in Hurricane Sandy Ad - Posted January 4, 2013
AllState insurance just released an ad touting the company's Hurricane Sandy relief efforts and focusing on the supposed selflessness of its agents. The spot, titled "1,000 Thank You's", isn't particularly subtle in its messaging--it's called a "tribute to the 1,... [FishbowlDC]

What Do Commercial-Inspired Halloween Costumes Mean for Brands? - Posted October 26, 2012
As the weekend approaches, you're likely planning your costume for an upcoming Halloween party (or if you're like us, you started planning in July). This PRNewser writer went to her first Halloween-themed extravaganza of the season as Flo from the Progressive Insurance ads... [FishbowlDC]

Funny Ads: Effective, or Just Good for a Laugh? - Posted July 16, 2012
If you're going to sit through commercials while watching TV, ads that make you laugh - or at least smile - help to lessen the annoyance, and may even keep you from changing the channel or fast-forwarding. I mean, who hasn't cracked a smile at the dancing M&... [FishbowlDC]