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Sightings (14)

Spotted around the media universe

john st. Celebrates 'Gifts You'll Want Too' for Future Shop - Posted November 24, 2014
john st. has a new holiday campaign for Future Shop that appeals to the selfish side in all of us by reminding viewers that tech gifts are "Gifts You'll Want Too." The spot follows around a man as he gleefully tries out a variety of devices around Future Shop. "I thought he... [AgencySpy]

john st. Presents 'The Lazy Environmentalist' for WWF - Posted September 24, 2014
Toronto agency john st.'s latest campaign for World Wildlife Fund Canada is based around the insight that people are lazy. Or, as Stephen Jurisic, co-ECD at john st. puts it, "This idea comes from the rather depressing truth that most people will only do things that help the environment if it's... [AgencySpy]

john st. Reimagines Back-To-School for Future Shop - Posted August 13, 2014
john st. takes a different approach to back-to-school for Future Shop, reminding students, "You're not shopping for back-to-school, you're shopping for your future." The broadcast and online pre-roll campaign features students depicted in their future careers as an astronaut, marine biologist and robotics engineer, decked out in the latest tech from Future... [AgencySpy]

john st. Wants Canadians to 'Get to Know Mitsubishi' - Posted June 18, 2014
With the brand having passed the 10-year mark in Canada, john st. is re-introducing Mitsubishi with a new branding campaign, complete with a fresh tagline, "Built Better. Backed Better." Built around a series of 30-second ads, the new campaign implores Canadians to get to know Mitsubishi, since, as the ending line states,... [AgencySpy]

john st. Launches 'Surrogaid' for War Child Canada - Posted May 8, 2014
"What if you could help mother children in war-affected areas? What if you could virtually reach out and literally provide them the warmth of a mother's hug?" These questions are the genesis of john st.'s new campaign for War Child, which attempts to dupe viewers into believing they can provide virtual... [AgencySpy]

In john st.'s World, Fear is Key to Great Brand Experiences - Posted November 6, 2013
WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy's Agency of the Year awards (we covered fellow Toronto agency Lowe Roche's ... [AgencySpy]

john st. Revives 'Wiserhood' Campaign, with Covertly Dickish Boyfriend Theme Intact - Posted October 16, 2013
Back in 2011, john st. unveiled this spot for Corby Distilleries Limited, part of their "Wiserhood" campaign promoting Wiser's Whisky brand, in which a dickish guy makes a big deal over holding his girlfriend's purse for a minute. He drops the bag on the ground, potentially damaging the contents within, and... [AgencySpy]

Toronto's john st. Unveils New Mitsubishi Mirage - Posted October 9, 2013
Mitsubishi Motor Sales of Canada and john st. have launched a campaign for the brand new Mitsubishi Mirage. The spot "Commute" plays the whole music that you thought was extra-diegetic but turns out to be diegetic card while touting the subcompact cars' features. (We don't like being toyed with like that, Mitsubishi.)... [AgencySpy]

Toronto's john st. Uses Simple Analogy to Promote Sustainable Fishing for WWF Canada - Posted September 17, 2013
Toronto-based, WPP-owned john st. came up with a clever way to spread the message about sustainable fishing for WWF Canada. In their new 1:16 animated spot they show a tractor with an enormous net engulfing everything in its path as a way of harvesting crops. They then pose the question: "We don't... [AgencySpy]

john st. Raises Up for Lake Huron with 'Stop the Drop' - Posted July 8, 2013
Lake Huron's water level has been below "crisis level" since 1983. This year, the water dropped to the lowest level ever recorded, which can seriously harm the surrounding areas environmentally and economically. To seek a solution, Georgian Bay non-profit Stop the Drop has teamed with WPP-owned, Toronto-based shop john st. for... [TVNewser]

john st. Raises Up for Lake Huron with 'Stop the Drop' - Posted July 8, 2013
Lake Huron's water level has been below "crisis level" since 1983. This year, the water dropped to the lowest level ever recorded, which can seriously harm the surrounding areas environmentally and economically. To seek a solution, Georgian Bay non-profit Stop the Drop has teamed with WPP-owned, Toronto-based shop john st. for... [AgencySpy]

John st. Pom-Poms Earth Hour - Posted March 7, 2013
We've covered past john st. efforts, original campaigns that are usually quirky and honest without forcing the issue. The Toront-based agency's newest fare, "Earth Hour Cheerspiration," comes on the heels of ... [AgencySpy]

Cassies are Cheerfully Irrelevant - Posted February 13, 2013
Grammys. Oscars. MTV Music Video Awards. Cassies. Some award shows are more popular than others, but at the end of the day, they are all irrelevant except to those who win. Instead of asking nominees to cover up their curves, as was protocol at this year's Grammys, the best approach is... [AgencySpy]

Out with the New, In with the Old for National Sweater Day - Posted January 16, 2013
Turn up those hearing aids...Toronto agency john st. has brought back its Granny-themed National Sweater Day campaign for the World Wildlife Fund (WWF). Ruth, Florence, Audrey, and a few other lovely ladies from Granny Call Centre 82.0 are back to convince Canadians to wear sweaters and lower the heater on Feb.... [AgencySpy]

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