Association of National Advertisers

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Spotted around the media universe

Retailers' Mobile Products Get Smarter - Posted December 8, 2014
"Smart is becoming the synonym for connected, and data is the new currency. There's a shift towards digital data and having products doing things on our behalf. We're moving towards a post smartphone era of having 50 billion connected devices, where siloed data streams will be combined for a seamless custome... [FishbowlDC]

Consumer Brands' Mobile Products Get Smarter - Posted December 4, 2014
"Mobile is the closest you can get to consumers. Our positioning is based on mobile's personalization, pervasiveness and proximity to users." So said Greg Stuart, CEO of MMA (or the Mobile Marketing Association). He... [FishbowlDC]

Social Responsibility in the Global Spotlight - Posted March 15, 2012
Corporate social responsibility and marketing with a higher purpose were cent... [FishbowlDC]

IAB, ANA, 4A's Announce Making Measurement Make Sense Initiative - Posted February 28, 2011
The Interactive Advertising Bureau, the Association of National Advertisers, and the ... [WebNewser -]

Creating A Buzzword-Free Zone - Posted October 19, 2010
Mynt PR has done a survey of sorts to find the 100 PR buzzwords that ought to get the kibosh. The two that came out on top: "game changing" and "cutting edge." Others on the list ... [FishbowlDC]