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Spotted around the media universe

Volume, Emotion, Sponsorship: What Brands Have An Edge on Social Media Strategies? - Posted April 30, 2012
Market Strategies International recently released the first edition of what it says will be an annual Social Media Brand Index, a measure for brands both of consumer-generated soci... [semanticweb.com]

New Audi Tool Is Like a GPS for Its Reputation - Posted November 7, 2011
The Audi.360 has a dashboard, but it's not a new car model. It's their digital tool for managing their reputation, and it runs 24/7. Audi uses it to track not only their media coverage but also the reputations of their CEO, board members, and their main competitors, BMW and Mercedes Benz. Jud... [PRNewser]

Research Finds Women Really Like Gaming Apps - Posted June 8, 2011
... [PRNewser]

Active on Twitter? Watch the Super Bowl? Mercedes-Benz Wants to Give You a Car - Posted December 13, 2010
The Super Bowl packs the stadium, sees the most HDTV sales of the year, and has advertisers drooling over the $3 million 30-second TV ads that run during the commercial break - and now it's a social media phenomenon, too. Advertisers are flocking to Twitter to run... [AllTwitter]

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