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Sightings (8)

Spotted around the media universe

This Week's Most Bizarre Branding Move: Axe's Pheromone-Infused Business Cards. Gag. - Posted May 23, 2014
In case Axe's incredibly misogynistic and epically douchey ads and overpowering fragrances don't make you gag enough, here comes the brand's newest campaign: "Pheromone Business Cards." In the promo video below, we see "Axe associates" (every frat boy's dream job) working out while wearing sweatbands. The secretions collected in the bands (ugh... [FishbowlDC]

STUDY: Doritos, M&M's and More Score Perception Bumps with Super Bowl Previews - Posted January 31, 2014
You may have heard that there's a sporting event coming up this Sunday and that every brand in the world wants to make the most of it. Everyone in the PR/marketing/advertising world wondered whether this year's decision to allow the public to watch full ads before the game would help the brands... [FishbowlDC]

Crisis Alert: Axe Body Spray Sends 8 Teens to the Hospital - Posted November 1, 2013
Axe has always sold its body odor cover-ups on the dubious premise that their rank industrial odor somehow doubles as Kryptonite for teenage girls. A recent i... [FishbowlDC]

INFOGRAPHIC: Battle Of The Sexes On Facebook - Posted May 7, 2013
Sometimes, stereotypes hold true. At least on Facebook, anyway. Compass Labs, a Facebook Preferred Marketing Developer, compiled an interesting infographic showing how the pages liked by ... [AllFacebook]

Axe Will Send 22 Teenage Boys Into Space - Posted January 11, 2013
Ballsy promotions are nothing new for Axe Body Wash/Spray/Incense/Baby Powder, also known as the secret weapon of hormonal teenage boys everywhere. The company's latest stunt is certainly its most brazen. In order to promote a new line of products that will blasphemously be k... [FishbowlDC]

Axe 'Showerpooling' Ads: Shameless and Sexist or Provocative with a Purpose? - Posted October 15, 2012
Every member of the ad team responsible for promoting Axe grooming products clearly attended class on the day their marketing professors told them that "sex sells." Take, for instance, their ad featuring a stampede of half-naked women... [FishbowlDC]

Spin the Agencies of Record - Posted October 11, 2012
Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook d... [FishbowlDC]

INFOGRAPHIC: Kraft, Brazil Show Strong Facebook Global Marketing Growth - Posted May 15, 2012
Facebook analytics provider Socialbakers examined efforts ... [AllFacebook]