Axe

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Sightings (8)

Spotted around the media universe

STUDY: Doritos, M&M's and More Score Perception Bumps with Super Bowl Previews - Posted January 31, 2014
You may have heard that there's a sporting event coming up this Sunday and that every brand in the world wants to make the most of it. Everyone in the PR/marketing/advertising world wondered whether this year's decision to allow the public to watch full ads before the game would help the brands... [PRNewser]

Crisis Alert: Axe Body Spray Sends 8 Teens to the Hospital - Posted November 1, 2013
Axe has always sold its body odor cover-ups on the dubious premise that their rank industrial odor somehow doubles as Kryptonite for teenage girls. A recent i... [PRNewser]

INFOGRAPHIC: Battle Of The Sexes On Facebook - Posted May 7, 2013
Sometimes, stereotypes hold true. At least on Facebook, anyway. Compass Labs, a Facebook Preferred Marketing Developer, compiled an interesting infographic showing how the pages liked by ... [AllFacebook]

Axe Will Send 22 Teenage Boys Into Space - Posted January 11, 2013
Ballsy promotions are nothing new for Axe Body Wash/Spray/Incense/Baby Powder, also known as the secret weapon of hormonal teenage boys everywhere. The company's latest stunt is certainly its most brazen. In order to promote a new line of products that will blasphemously be k... [PRNewser]

Axe 'Showerpooling' Ads: Shameless and Sexist or Provocative with a Purpose? - Posted October 15, 2012
Every member of the ad team responsible for promoting Axe grooming products clearly attended class on the day their marketing professors told them that "sex sells." Take, for instance, their ad featuring a stampede of half-naked women... [PRNewser]

Spin the Agencies of Record - Posted October 11, 2012
Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook d... [PRNewser]

INFOGRAPHIC: Kraft, Brazil Show Strong Facebook Global Marketing Growth - Posted May 15, 2012
Facebook analytics provider Socialbakers examined efforts ... [AllFacebook]

Axe Wants Your Help Writing The First Comic Created In Real Time - Posted January 3, 2012
Axe is making a graphic novel called 'Axe Anarchy' and they want your help. The graphic novel is about two experimental fragrances that are unleashed on the world and the chaos that ensues. But what happens next is up to you! They're reaching out to fans on Facebook,... [SocialTimes.com]

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