B2B

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Spotted around the media universe

The #B2B Marketing Metrics That Matter [INFOGRAPHIC] - Posted November 17, 2014
Are you using social media to power your business to business (B2B) marketing campaigns? You should: it's increasingly effective for B2B brands, especially those active on Twitter. But how do you know it's working? What metrics should you be tracking to evaluate ROI? ... [TVSpy]

The #B2B Marketing Metrics That Matter [INFOGRAPHIC] - Posted November 17, 2014
Are you using social media to power your business to business (B2B) marketing campaigns? You should: it's increasingly effective for B2B brands, especially those active on Twitter. But how do you know it's working? What metrics should you be tracking to evaluate ROI? ... [AllTwitter]

The Ultimate Checklist for Mastering LinkedIn [Infographic] - Posted July 7, 2014
More than 259 million people are using LinkedIn, but fewer are tapping into the network's full potential. Whereas Facebook, Twitter and Pinterest are more consumer-based marketing platforms, LinkedIn is essential to lead generation for B2B and business professionals, especially wholesalers. The site and its fully-loaded mobile app offer... [SocialTimes.com]

REPORT: 2Q Rebound For Facebook In Social Logins - Posted July 3, 2014
Facebook reversed a trend of six consecutive quarters of declining market share in social logins, posting a 1.5 percent gain in the second quarter of 2014, according to customer-profile-management technology provider ... [AllFacebook]

How to Maximize the Value of Video For Your Business [Infographic] - Posted June 25, 2014
Video is an excellent teaching tool. But so often those without a video background aren't able to maximize the benefits of the platform for teaching, and more importantly, marketing. KZO Innovations has identified four pillars that need to be upheld to get the most out of integrating video with your business: Pillar... [SocialTimes.com]

Insightera Completes a $6.5M Series A to Power Real-Time B2B Personalization with Machine-Learning - Posted July 2, 2013
SAN MATEO, CALIFORNIA--(Marketwired - June 28, 2013) - Insightera, the first learning B2B per... [semanticweb.com]

Marketo's Jason Miller On Facebook For B2B: Why So Serious? - Posted May 13, 2013
Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco. We caught up with Jason Miller, Marketo's social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and sp... [AllFacebook]

8 Critical Steps For B2B Facebook Advertising Success - Posted March 12, 2013
Wondering how to optimize your Facebook advertising campaigns for business-to-business? We've broken down the process into eight essential steps. ... [AllFacebook]

How To Set Up A Facebook Ad Campaign In 60 Minutes -- And Look Good - Posted November 23, 2012
I get it. You've got 30 other things to do besides trying to follow Facebook's every change. So follow these simple steps and you'll be able to run your Faceboo... [AllFacebook]

Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More - Posted September 21, 2012
SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes -- from start-ups through Fortune 500 companies. She will be responsible for building SH... [PRNewser]

74% Of B2B Content Marketing Is Done On Social Media [INFOGRAPHIC] - Posted July 6, 2012
Content marketing is a great way to engage your audience and tell a compelling brand story. It's also primed for social media. This infographic explores how business-to-business (B2B) companies use content - such as tweets, blog posts and newsl... [AllTwitter]

LinkedIn Is 4X Better At Converting Leads Than Twitter [STUDY] - Posted April 18, 2012
Businesses use social media for a variety of reasons, but they often share one thing in common: they're looking to convert likes, follows and connections into leads and sales. There is a big debate in the social media world about which network and strategy works best to benefit businesses... [AllTwitter]

Website Navigation Startup WalkMe Raises $1 Million - Posted April 12, 2012
WalkMe, a B2B service for creating website tutorials, announced today that it has raised $1 million in Series A funding from Mangrove Capital Partners. The company plans to use the funds to increase its marketing efforts. According to ... [SocialTimes.com]

B2B Gets Yelp'd - Posted May 6, 2011
As its VP of Content Marketing, guest blogger Joe Chernov is responsible for identifying, sourcing and distributing Eloqua's market-facing content over relevant social channels. He co-chairs the ... [SocialTimes.com]

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