B2C

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Study: 90% of B2C Marketers Are Investing in Content - Posted November 27, 2013
According to a study by the Content Marketing Institute, 90 percent of B2C marketers are using content marketing to reach consumers, up from ... [SocialTimes.com]

Marketo's Jason Miller On Facebook For B2B: Why So Serious? - Posted May 13, 2013
Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco. We caught up with Jason Miller, Marketo's social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and sp... [AllFacebook]

Predict Your Customers: InsightsOne Extracts Signals From Big Data For The Job - Posted February 19, 2013
Waqar Hasan, who in a past life was vp for data platforms at Yahoo, hasn't lost his fascination with the power a business can gain when it knows what to do with its data - make that its Big Data. Now CEO of InsightsOne, Hasan and his company are focused on... [semanticweb.com]

Survey: 86% of B2C Marketers Are Investing in Content - Posted November 19, 2012
Business-to-consumer companies are spending big bucks on content marketing, especially on social media. The most common platforms they use are Facebook, Twitter, and YouTube, according to a recent research report. Pace sponsored this survey of more than 350 B2C marketers entitled, "2013 Benchmarks, Budgets and Trends-North America," which was conducted by the... [SocialTimes.com]

Why Word Of Mouth Marketing Works On Facebook [Infographic] - Posted November 8, 2012
With over a billion users, Facebook is chock-full of potential clients, customers and fans for businesses of all sizes. A new infographic from Ambassador takes a look at how businesses are finding ... [SocialTimes.com]

Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More - Posted September 21, 2012
SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes -- from start-ups through Fortune 500 companies. She will be responsible for building SH... [PRNewser]

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