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Sightings (27)

Spotted around the media universe

Former Associated Press Editor to Head PR for BP - Posted December 17, 2013
It's a tough job, but someone with a solid journalistic background's gotta do it. Yesterday we learned that Liz Sidoti, most rec... [PRNewser]

Are Facebook Users Being Threatened For Posting Critical Comments About BP? - Posted November 21, 2013
Facebook has become a valuable tool for brands to interact with consumers, but what happens when that interaction turns into aggression? ... [AllFacebook]

Fracking Debate Hits Close to Home for British PR Firm - Posted August 20, 2013
Here's something you don't see every day. Protesters opposed to the process of "fracking", or extracting natural gas and oil from shale via hydraulic water-powered fracturing, super-glued themselves to the walls of British firm Bell Pottinger's office while calling them "fracking liars." These activists believe that the British government should invest in... [PRNewser]

Victoria's Secret Gets an Earful from Irate Parents - Posted March 28, 2013
The public doesn't appreciate brands that cross invisible but well-established lines in our culture, particularly in the name of greed. For example, don't break out your storefront Christmas decorations ... [PRNewser]

Wikipedia Debates Letting PR Pros Edit Clients' Pages - Posted March 27, 2013
BP (that's "Beyond Petroleum" to you, sir) is in trouble again this week for doing the very sort of thing we'd expect it to do: using its spokesperson to re... [PRNewser]

Shouldn't BP Just Accept the Settlement Already? - Posted February 26, 2013
The BP Gulf of Mexico oil spill trial finally began yesterday after earlier settlement talks failed to produce a compromise, and today brings reports of witness testimony... [PRNewser]

Which Brands' 'Green' Claims Are Legitimate? - Posted January 25, 2013
Running a green/sustainable/environmentally friendly brand is obviously a big deal now. Following retail giant H&M's promises to ... [PRNewser]

Are Corporate Social Responsibility Projects Worth the Money? - Posted December 19, 2012
Yesterday's Q&A concerned Teneshia Jackson-Warner's vision of a PR/marketing industry focused on "serving" rather than "selling"--or providing work that truly im... [PRNewser]

Brandjacking: Activist Group Launches 'Exxon Hates Your Children' Campaign - Posted December 12, 2012
One of the few downsides of doing great branding work is that the public's familiarity with your name can be easily exploited. Thanks to the explosion of social media, "brandjacking" is a growing phenomenon. In some cases, brands may benefit from being hijacked (see fictional characters like Lord Voldemort popping up with... [PRNewser]

BP Agrees to Pay Highest Fine in History for Gulf Spill - Posted November 15, 2012
BP's hopes of negotiating an out-of-court settlement regarding the disastrous 2010 Gulf of Mexico oil spill officially died today as ... [PRNewser]

Why the Public Is Cynical About 'Green' Products - Posted September 24, 2012
Public relations professionals face no greater adversary than cynicism. Public disappointment, apathy or even anger are tough, but cynicism is a killer--it's the main reason brands that falsely claim to be "eco-friendly" may never regain the public's trust. Various products have made "green",... [PRNewser]

DOJ Slaps BP Hard with Negligence Charge - Posted September 5, 2012
Tony Hayward finally got his life back, thanks for asking. According to recent profiles, the f... [PRNewser]

Gauging Brands' Engagement On Facebook During The Games - Posted August 15, 2012
Nike wasn't the only winner among brands on Facebook at the Olympic Games. New ... [AllFacebook]

Olympics Ads Boost Brand Perceptions for BP and Others - Posted August 9, 2012
A recent survey conducted by YouGov BrandIndex in order to gauge the public's perceptions of Olympics advertisers may prove that the coveted ad slots and expensive sponsorships are worthy investments, especially for... [PRNewser]

Omega, BMW Take Gold, Silver For Integrating Facebook Into London 2012 Olympics Sponsorships - Posted June 6, 2012
With the 2012 Summer Olympic Games in Lo... [AllFacebook]

BP Trying to Get Past the You-Know-What With Olympic Sponsorship - Posted May 14, 2012
Among the many companies sponsoring this year's Summer Olympic Games in London is BP, which is trying to use the event to further distance itself from the Gulf oil spill. And, in the process, proving that a com... [PRNewser]

BP Moving On, Still Dealing with Spill Repercussions - Posted March 7, 2012
So just when you think there could be no more ink spilled about the BP oil spill disaster, there's more. We had news over the weekend that there's a proposed $7.8 billion deal in the civil trial related to the spill, which BP would pay from $20 billion in funds set aside... [PRNewser]

BP CEO Continues the Company's Crisis Response - Posted January 17, 2012
The latest Gulf tourism ad, sponsored by BP. In a kind of follow up... [PRNewser]

In a Crisis, Shift to 'Sad' Mode, Say Professors - Posted January 13, 2012
The University of Missouri has come out with a study showing that when companies' bad news is framed from a sad point of view, consumers are more forgiving of said company. Someone should have told BP this news before National Public R... [PRNewser]

Top 5 Cases of PR 'Lemons to Lemonade' in 2011 - Posted December 28, 2011
Many year-end listicles have focused on the top PR gaffes of the past year. H... [PRNewser]

BP Tries to Come Clean on Gulf Oil Spill Anniversary - Posted April 20, 2011
[caption id="attachment_19519" align="alignnone" width="389" caption="Photo: Gerald Herbert/AP"][/caption] Today is the one year anniversary of the explosion on the Deepwater Horizon rig, which caused the deaths of 11 people and the largest oil spill in U.S. history. BP and its CEO ... [PRNewser]

Top 10 Twitter Trends of 2010: BP Gulf of Mexico Oil Spill Was No. 1 - Posted December 13, 2010
Twitter analyzed the approximately 25 billion Tweets sent so far in 2010 and found that BP's Deepwater Horizon oil spill in the Gulf of Mexico was the top trend for the year. The complete list, from the ... [WebNewser - SocialTimes.com]

BP Will Rebuild Its Reputation and Drill Some More - Posted October 25, 2010
Speaking with business leaders in London, BP chief executive Bob Dudley said the company has learned lessons from the massive Gulf oil spill and, oh, yeah, they're going to ke... [PRNewser]

BP Searching for New Head of Global Comms - Posted September 24, 2010
BP is looking for one lucky person to serve as the company's new head of global communications. The search is an attempt to rebuild the company's reputation, which has been devastated by the oil spill in the G... [PRNewser]

Identity of @BPGlobalPR Revealed - Posted September 17, 2010
The Awl has posted an exclusive interview with the man behind @BPGlobalPR, Los A... [PRNewser]

BP Falls Off List of Best Global Brands - Posted September 16, 2010
To no one's surprise, BP has fallen off the list of Interbrand's ... [PRNewser]

BP's Ad Spend Called Into Question - Posted August 31, 2010
The Congressional Committee on Energy and Commerce has asked BP to report how much money the company has spent on advertising since the beginning of the oil spill disaster on April 20. The numbers were due on August 16, but so far BP hasn't pro... [PRNewser]

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