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AMEC Measurement Summit Reignites AVE Debate - Posted June 9, 2011
The International Association for Measurement and Evaluation of Communication (AMEC) is hosting its third European Summit on Measurement in Lisbon this week (it started yesterday and ends tomorrow) and AVEs are once again a hot topic. AVEs, or Ad Value Equivalency, has been a controversial metric for eons. The ... [PRNewser]

PRSA and AMEC Partner - Posted October 1, 2010
The Public Relations Society of America (PRSA) and the International Association for Measurement and Evaluation of Communication ... [PRNewser]

Advice for Accurate PR Measurement: Check on Your Provider - Posted September 24, 2010
Katie Delahaye Paine, CEO of KDPaine & Partners, ... [PRNewser]

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