Bill Goodell

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Sightings (5)

Spotted around the media universe

Arnold Gets Critical for PUR Water - Posted August 19, 2014
PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand. Creative on the account had been handled by TBWA\Chiat\Day, but the incumbent agency did not participate in the subsequent... [AgencySpy]

Can You Tell the Difference Between a DJ and a Financial Planner? - Posted February 4, 2014
Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of "Can You Tell the Difference?" The 30-second TV spot presents several people with what they think is a professional financial planner, but is actually DJ/Pirates of the Caribbean actor ... [AgencySpy]

Arnold Worldwide Brands Volvos for 'Real People' - Posted April 18, 2013
Shots fired! According to this new car spot from Arnold Worldwide, Volvos are for real people, but Mercedes-Benzes are for snooty women of the 1% who preen at themselves in rearview mirrors. This is some good, clean class warfare, automobile-style, and luxury brands better watch out. A few years ago, a Volvo... [AgencySpy]

Progressive Knows Bad Drivers Want to Make Out with Your Car - Posted April 8, 2013
From Arnold comes the latest TV spot for Progressive, "Rate Suckers," helmed by director Ruben Fleischer (of pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking, rate-hiking leeches they are, the ad also introduces Progressive's ... [MediaJobsDaily]

Progressive Knows Bad Drivers Want to Make Out with Your Car - Posted April 8, 2013
From Arnold comes the latest TV spot for Progressive, "Rate Suckers," helmed by director Ruben Fleischer (of pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking, rate-hiking leeches they are, the ad also introduces Progressive's ... [AgencySpy]

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