Bluefin Labs

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Sightings (24)

Spotted around the media universe

Twitter Expands Its Ad Tool for TV Marketers - Posted July 26, 2013
Douglas MacMillan of Bloomberg recently wrote, "Twitter Inc., the microblogging site, expanded a service that lets advertisers direct promotions to viewers who tweet about shows they're watching on television. The ad-targeting... []

Twitter Will Target Promoted Tweets to Users Who Saw Related Ads on TV - Posted May 23, 2013
Twitter today launched a new advertising product that will target promoted tweets to users who watched TV programs during which related television commercials were aired. The ad product continues to show Twitter working hard to dominate the second screen marketing... []

The top social TV commercials: Super Bowl edition - Posted February 13, 2013
Between the Super Bowl, Grammys, and the ... [Lost Remote]

Social TV commercials: AT&T on the decline, CGI animals on the rise before the Super Bowl - Posted February 8, 2013
If you didn't know, we have a weekly editorial partnership with Bluefin Labs, who was acquired this week by Twitter in one of social TV's bigges... [Lost Remote]

Twitter Buys Bluefin in Effort to Dominate Second-Screen Advertising Market - Posted February 6, 2013
Twitter confirmed a rumored acquisition of the social TV analytics company Bluefin ... []

Social Media Newsfeed: Happy Birthday, Facebook | Twitter Acquisition - Posted February 5, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... []

Report: Twitter buying Bluefin Labs - Posted February 4, 2013
Updated: It's a done deal. Earlier: Business Insider ... [Lost Remote]

It's still not complicated: AT&T continues to top social TV commercials chart - Posted January 28, 2013
It's no surprise for Nike and Red Bull to be among the top three brands of this week's social TV commercial chart. But AT&T has been in the top three for most-talked about commerci... [Lost Remote]

With Golden Globes boost, Target tops this week's social TV commercial chart - Posted January 26, 2013
Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved "It's Not Complicated" ads. But this week they have been unseated from the number one s... [Lost Remote]

'It's Not Complicated': AT&T's ads top the social tv commercial chart - Posted January 15, 2013
For last week's edition of Bluefin Labs' most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number... [Lost Remote]

Roll Call: Bluefin Labs, R. R. Donnelley & Sons, Dentsu and Mitchell - Posted January 4, 2013
Bluefin Labs announced that former Nielsen executive Scott Grunther will join the team as senior vice president and general manager of media products. In this new role, Grunther will work closely with TV networks to help them leverage social TV insights from Bluefin Labs to drive ad sales and strategic programming... [PRNewser]

The shows, people and brands that drove social TV in 2012 [infographic] - Posted December 18, 2012
The end of the year is upon us. Bluefin Labs just came out with their deep look at the shows, people and brands the dr... [Lost Remote]

Will the 'Nielsen Twitter TV Rating' become the industry standard metric for social TV? - Posted December 17, 2012
Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been ... [Lost Remote]

National Lampoon's Griswold family helps Old Navy generate social TV buzz - Posted December 17, 2012
Pepsi, Victoria's Secret and AT&T took the first three spots on this week's Most Social TV commercials chart (exclusively provided to Lost Remote from ... [Lost Remote]

Victoria's Secret fashion show helps generate buzz for brand's TV commercials - Posted December 14, 2012
The results are in via this past week's social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria's Secret's fashio... [Lost Remote]

How Apple owns social TV with traditional commercials - Posted November 15, 2012
You might notice that Apple isn't "on social" the way many of their other Fortune 500 brethren are. They don't have a social media manager and don't invest in social marketing campaigns (in the traditiona... [Lost Remote]

Celebrity driven ad spots continue to drive most social TV commercials - Posted November 6, 2012
In this week's edition of Bluefin Labs' most talked about commercials, we see that Samsung, Pepsi and Windows 8 are at the top of the c... [Lost Remote]

Pepsi, Target and Paranormal Activity 4 top social TV commercial chart - Posted October 29, 2012
As you know, our editorial partner Bluefin Labs provides Lost Remote exclusively with the most talked about TV commercials. This week's ch... [Lost Remote]

Social TV results from the third presidential debate - Posted October 24, 2012
The third debate concluded on Monday evening providing another serving of massive social TV data. Twitter, Bluefin Labs, SnappyTV and more were all reporting on the results and what we can learn from the s... [Lost Remote]

Pepsi soars to social TV success with help from One Direction and Drew Brees - Posted October 22, 2012
Our partnership with Bluefin Labs continues. Each week Bluefin shares the most talked about TV commercials with Lost Remote e... [Lost Remote]

Adidas sees huge spike in social TV activity from commercial - Posted October 15, 2012
Last week we launched a new editorial partnership with Bluefin Labs. The Bos... [Lost Remote]

Top 10 TV Shows, Events & Networks Of 2011, According To Bluefin Labs [Infographic] - Posted December 27, 2011
Earlier this week we shared SocialGuide's infographic roundup of the most social TV and movies of 2011. Social TV analytics platform Bluefin Labs has launched their own infogra... []

Bluefin Labs Hopes To Breach the Semantic Barrier Between Social Media Comments and TV Content - Posted June 30, 2011
Here's what Bluefin Labs is trying to capture for mass media content providers, be they media companies or brands: The word-of-mouth about TV shows and commercials that has migrated to the social media space. It wants to make visible the feedback loop that is very evident in live human communications -... [AllTwitter]

Bluefin Labs is Making Serious Headway on TV and Social Media - Posted May 24, 2011
According to a recent article, "Bluefin Labs, a technology company grounded in cognitive science research, announced today that it has begun pilot testing initiatives that for the first time provide an actionable, key li... []