Bluefin Labs

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Spotted around the media universe

Twitter Expands Its Ad Tool for TV Marketers - Posted July 26, 2013
Douglas MacMillan of Bloomberg recently wrote, "Twitter Inc., the microblogging site, expanded a service that lets advertisers direct promotions to viewers who tweet about shows they're watching on television. The ad-targeting... []

Roll Call: Bluefin Labs, R. R. Donnelley & Sons, Dentsu and Mitchell - Posted January 4, 2013
Bluefin Labs announced that former Nielsen executive Scott Grunther will join the team as senior vice president and general manager of media products. In this new role, Grunther will work closely with TV networks to help them leverage social TV insights from Bluefin Labs to drive ad sales and strategic programming... [FishbowlDC]

Bluefin Labs Hopes To Breach the Semantic Barrier Between Social Media Comments and TV Content - Posted June 30, 2011
Here's what Bluefin Labs is trying to capture for mass media content providers, be they media companies or brands: The word-of-mouth about TV shows and commercials that has migrated to the social media space. It wants to make visible the feedback loop that is very evident in live human communications -... [AllTwitter]

Bluefin Labs is Making Serious Headway on TV and Social Media - Posted May 24, 2011
According to a recent article, "Bluefin Labs, a technology company grounded in cognitive science research, announced today that it has begun pilot testing initiatives that for the first time provide an actionable, key li... []