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Bob Lutz
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Sightings (4)
GM CMO Bob Lutz Fired Three Days After CEO Change - Posted December 4, 2009
Bob Lutz, CMO of General Motors, was shown the door today, three days after CEO Fritz Henderson stepped down. It is clear that current GM CEO ... [PRNewser]
GM's Bob Lutz to Race a Blogger in His Caddy - Posted October 14, 2009
[Image: daniel.gene/Flickr]
Bob Lutz, the outspoken head of marketing for General Motors challenged all comers during a journalist conference call when explaining the company's new "May the Best Car Win" campaign last month. Lutz redlined the message to li... [PRNewser]
GM's New Marketing Head: Company Took "Our Eye Off the Ball" for More Than Twenty Years - Posted July 17, 2009
[Image: daniel.gene/Flickr]
GM's new marketing head Bob Lutz was interviewed by NPR's Rober... [PRNewser]
GE Taps Reuters, GM Slaps WaPo - Posted June 12, 2009
While W. Geoffrey Beattie, president and CEO of The Woodbridge Company Ltd. - the majority shareholder of Thomson Reuters was being named to General Electric's Board of Directors today, GM's Vice Chairman Bob Lutz was firing off about WaPo.
Lutz described WaPo's ... [FishbowlDC]
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