Bonin Bough

Roll Call: Walmart Exec Joins H+K, Groupon Exec Joins Weber, and More - Posted February 9, 2012
George Shelton has been named SVP at Hill + Knowlton Strategies, leading the reputation management and corporate practice starting Februar... [PRNewser]

Thursday Morning Stir - Posted March 24, 2011
-TBWA\Chiat\Day NY alum Jonathan Lee joined Rosetta as partner, strategic and account planning. -Holler Sydney is helping raise money for Red Cross Japan by selling limited edition art prints (above). ... [AgencySpy]

Notes from the Pepsi Playground - Posted March 12, 2011
Just before SXSW attendees cracked open their bottles moments ago to toast to happy hour, we managed to wander over to the PepsiCo Playground, which the brand has built for the third year in a row at the Austin Convention Center. Call it a an over-the-top monu... [AgencySpy]

Social Media Week Executive Director Toby Daniels: 'Our Most Spectacular Yet' - Posted February 3, 2011
Social Media Week kicks off Monday in nine cities -- New York, San Francisco, Rome, Paris, Toronto, S o Paulo, London, Hong Ko... [WebNewser - SocialTimes.com]

Social Media Week Has Expanded Geographic and Industry Scope - Posted February 3, 2011
Social Media Week officially starts on Monday in all the cities listed above (and will be adding cities including Sydney in the future). But founder and executive director ... [PRNewser]

A Look at PepsiCo's Mission Control - Posted September 30, 2010
In an Advertising Week presentation earlier this week, PepsiCo's Bonin Bough mentioned "Mission Control... [PRNewser]

Ad Week Social Media Panel: 'This Isn't Willy Wonka and the Chocolate Factory' - Posted September 28, 2010
With the first day of Advertising Week drawing to a close, lots of people gathered for one of the final panel discussions of Monday afternoon: "The New Customer Engagement Model." On the panel: Stephanie Agresta, EVP of strategy and social media at ... [PRNewser]

Mashable Social Good Summit: Social Media's Growing Role - Posted September 21, 2010
Leveraging social media to help solve some of the world's toughest problems was the theme of Mashable's Social Good Summit in New York on Monday. The conference was held in par... [PRNewser]

PepsiCo Social Lead: We Want To Help Scale Foursquare and Other Small Technologies - Posted April 8, 2010
<img alt="razorfishevent.jpg" src="/prnewser/files/original/razorfishevent.jpg" width="271" height="156" align=right vspace=3 hspace=8/ Bonin Bough, Global Director of Social Media, PepsiCo said at an event hosted by digital agency Razorfish in New York last night that PepsiCo would love to partner with emerging social networks like Foursquare. Why? To help them scale... [PRNewser]

IPG Shop Initiative Names Leader of Social Media Practice Prophesee - Posted February 8, 2010
"Answering business questions is key," says Raquel Krouse, the newly minted Senior-Vice President, Director at Prophesee, the social media division of IPG (NYSE: IPG) agency Initiative. "There are a lot of tools out there that run reports. But what does that mean to... [PRNewser]

Super Bowl PR Winners and Losers - Posted February 8, 2010
[Coke teams up with The Simpsons for their Super Bowl ad.] This is more AgencySpy's territory, but PRNewser wanted to provide a quick recap of who "won" and who "lost" in last night's Super Bowl marketing bonanza. Winners: Pepsi Refresh Although the jury is still out on Pepsi's decision to skip the Super Bowl in... [PRNewser]