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Branding
Courses | How-To Videos | Corporate Training | Your Courses
1–50 out of 71 listings
| Understanding Foursquare and Geolocation Applications (55 minutes) Posted Feb 25, 2011 |
Color and Design 2: The Fundamentals of Harmony (32 Minutes) Posted Dec 16, 2010 |
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 This webcast covers the basics of geolocation apps and the advantages of using them to network.
more detailsBranding, Networking, Foursquare, Online Content, Gowalla, Geolocation Applications |
 Learn the logic and concepts behind eye-pleasing color schemes
more detailsBranding, Marketing, Promotion, Color, Printing Tips, Client Relations, Type, Layout, Color Harmony, Contrast |
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| CS5 Branding Workflow for Print & Digital Media (41 Minutes) Posted Dec 7, 2010 |
Interactive Branding & Promotion: Blogging (15 Minutes) Posted Nov 23, 2010 |
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 Use Adobe CS5 to create an integrated multimedia branding platform
more detailsBranding, Marketing, Promotion, Photoshop, Indesign, Software Tips, Illustrator, Adobe Creative Suite 5, Layers |
 The ins and outs of blogging for your brand
more detailsCreativity, Branding, Marketing, Promotion, Blogging, Copywriting, Web Design |
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| Developing a Strong Brand Story through Social Media: Social Ad Summit (35 minutes) Posted Nov 17, 2010 |
Strategic Business Planning for Designers (43 minutes) Posted Nov 3, 2010 |
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 Joe Baratelli, SVP, Group Creative Director at Honda's longtime advertising agency, RPA, will discuss how Honda's Brand campaign, "Everybody Knows Somebody Who Loves a Honda," used various media platforms to effectively reveal and foster the unique bond between people and Honda vehicles in a simple, iconic and human way.
more detailsBranding, Marketing, Social Media |
 Develop a business plan for your design firm
more detailsBranding, Marketing, Promotion, Career, Client Relations, Business Issues, Business Plans |
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| Interactive Branding & Promotion: Websites (15 minutes) Posted Oct 28, 2010 |
How to Get Noticed in Publishing with Debbie Stier (11 minutes) Posted Oct 25, 2010 |
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 Lay the foundation for your interactive branding platform
more detailsBranding, Marketing, Promotion, Web Design, Websites |
 Debbie Stier of HarperCollins tells you the secrets to getting hired in publishing and how to publicize your book.
more detailsCareer, Creative Writing, Branding, Promotion, Mediabistro Circus 2010 |
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| Integrating Branded Content into Smartphone Games (30 minutes) Posted Oct 21, 2010 |
Interactive Branding & Promotion: E-mail Blasts (14:00) Posted Oct 6, 2010 |
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 Learn what it takes to get your branded content onto the devices that your target market uses.
more detailsBranding, Ipad, Gaming, Smartphones, Smartphone Games Summit, Branded Content |
 Design successful marketing e-mails
more detailsBranding, Marketing, Promotion, Layout, Web Design, E-Mail Blasts |
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| Talk a Good Game: Advertising (11 minutes) Posted Sep 23, 2010 |
How to Get Work with Self-Initiated Assignments (45 minutes) Posted Sep 22, 2010 |
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 Prepping for an interview or checking out a career in advertising? We'll teach you the lingo you'll need.
more detailsAdvertising, Branding, Job Search, Agencies |
 Fake it till you make it: How to win work with self-initiated design
projects for your portfolio
more detailsCreativity, Branding, Career, Job Search, Logo Design, Case Studies, Printing Tips, Client Relations, Collateral, Business Issues, Resumes, Getting Hired, Brochures |
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| Freelance Career Management: Thinking Beyond the Paycheck (16 minutes) Posted Sep 16, 2010 |
Producing Promotional & Branding Materials: Brand Book (28 minutes) Posted Sep 1, 2010 |
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 Tips for building and maintaining a successful freelance career
more detailsDesign & Photo, Branding, Freelancing, Marketing, Promotion, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues, Web Design |
 Design the book that sets the standard for a brand
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Brand Book |
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| Back To The Future of Design with Alexander W. White (15 minutes) Posted Aug 4, 2010 |
Defamation, Privacy, and Publicity Basics (27:39) Posted Jul 28, 2010 |
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 Leading author and educator Alex White explains the changes currently happening in design
more detailsCreativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues |
 Defining defamation, privacy, and publicity from a legal perspective
more detailsBranding, Publicity, Marketing, Promotion, Client Relations, Business Issues, Privacy, Defamation |
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| Designers: Amp Up Your Creativity with Alexander W. White (15 minutes) Posted Jul 22, 2010 |
Photoshop: Placing Designs on Products (18:43) Posted Jul 15, 2010 |
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 How to defeat creative blocks and nurture originality in graphic design.
more detailsCreativity, Branding, Marketing, Promotion, Printing Tips, Client Relations, Type, Business Issues |
 Place flat designs believably onto 3D products.
more detailsBranding, Marketing, Promotion, Photoshop, Software Tips, Adobe Creative Suite 5 |
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| Producing Promotional & Branding Materials: Booklets (49:28) Posted Jul 12, 2010 |
The Structure of a Well-Designed Website (26:18) Posted Jul 1, 2010 |
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 Plan and execute eye-popping, cohesive booklets in Adobe InDesign
more detailsBook & Mag Publishing, Branding, Typography, Marketing, Promotion, Printing Tips, Layout, Magazine Design, Software Tips, Adobe Creative Suite 4, Adobe Indesign, Booklets |
 Map out the website before you start designing to save you and your
clients time and money
more detailsBranding, Marketing, Promotion, Client Relations, Business Issues, Web Design, Website Architecture |
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| Going Beyond the Logo (40 minutes) Posted Jun 17, 2010 |
Listening to Type (21:10) Posted Jun 10, 2010 |
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 Turn your client's logo into a powerful multimedia branding campaign
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Web Design |
 Make your typography speak clearly and effectively to your audience
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout |
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| 14 Practical Strategies for Developing Creative Solutions (46:00) Posted Jun 9, 2010 |
Producing Promotional & Branding Materials: Brochures (01:05:43) Posted Jun 3, 2010 |
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 Wow the client with unexpected design concepts
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Printing Tips, Client Relations, Layout |
 Create professionally polished brochures in Adobe InDesign
more detailsBranding, Marketing, Promotion, Printing Tips, Layout, Software Tips, Adobe Creative Suite 4, Brochures, Adobe Indesign |
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| Great Dress, Great Brand: Online Marketing at Diane von Furstenberg (37 minutes) Posted May 26, 2010 |
Effective Self-Marketing With Online Portfolios (29:18) Posted May 18, 2010 |
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 DVF.com's Meredith Fisher reports on her company's online marketing strategies from Facebook and Twitter to insider sales and discounts at Mediabistro Circus 2010
more detailsFashion, Branding, Twitter, Facebook, Mediabistro Circus 2010, Digital Marketing |
 Marketing principles that will help you attract clients with your portfolio site
more detailsCreativity, Branding, Marketing, Promotion, Color, Client Relations, Business Issues, Web Design, Flash |
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| Logos and the Subliminal Eye (30:32) Posted Apr 30, 2010 |
Eat Color: Using Color on the Web (26:39) Posted Apr 9, 2010 |
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 Understanding and achieving logos that affect the viewer on an subconscious level
more detailsCreativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Type |
 Explore five ways to view and use color on the web
more detailsCreativity, Branding, Marketing, Promotion, Color, Web Design |
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| Creative Problem Solving (49:56) Posted Mar 31, 2010 |
How to Build a Logo - Type, Image, and Space (27:32) Posted Mar 29, 2010 |
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 Examine the thought processes involved in truly creative branding.
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Case Studies, Type, printing Tips |
 Parsons professor Alex W. White closes his four-part series on logo
design by examining how the three main components of a mark-type, image, and
space--can interact successfully.
more detailsDesign & Photo, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type, creativity |
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| Designing Animated Banner Ads (29:07) Posted Mar 24, 2010 |
Information Overload: Organizing Website Content (27:00) Posted Mar 2, 2010 |
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 A step-by-step guide to building eye-grabbing banner ads in
ImageReady and Flash
more detailsBranding, Marketing, Web Design, Software Tips, Flash, Imageready, promotion |
 Having lots of content on your website is a good thing, but how can
all that information be organized effectively?
more detailsCreativity, Branding, Marketing, Promotion, Color, Layout, Web Design, Next-Generation Journalist |
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| The Art of the Business Card (34:19) Posted Feb 18, 2010 |
History Lessons: Design in Times Square (41:25) Posted Feb 2, 2010 |
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 Strong, innovative design is the key to making your business card
stand out from the pack.
more detailsCreativity, Branding, Marketing, Promotion, Color, Type, Layout, printing Tips |
 Even at the size of a Times Square digital billboard, certain
fundamental rules of design still apply.
more detailsCreativity, Branding, Marketing, Promotion, New Media, Color |
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| 5 Makeover Web Strategies (25:09) Posted Jan 29, 2010 |
Design Police Report: 5 Web Design Crimes (27:30) Posted Jan 12, 2010 |
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 It's easy to know when a website needs a redesign, but knowing just
what to do with an outdated site is a lot more difficult.
more detailsCreativity, Branding, Marketing, Promotion, Color, Client Relations, Type, Web Design, logo Design |
 These websites are guilty of heinous design felonies that alienate users.
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Type, Pdfs, Web Design |
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| Gender Benders: Busting Design Cliches (36:45) Posted Jan 8, 2010 |
Deceptively Simple Illustrator Techniques (38:33) Posted Jan 5, 2010 |
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 Aim for a gender-specific audience without falling back on cliched visual language.
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Color, Type, Image Selection, Magazine Design, Stock Photography |
 Design a complex logo using quick, simple Illustrator techniques.
more detailsBranding, Marketing, Promotion, Logo Design, Software Tips, Adobe Creative Suite 4, Illustrator |
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| Gummy Bear Awards for Sticky Websites: The Stickiest Sites on the 'net (28:47) Posted Dec 18, 2009 |
Design Influences: Visual Inspiration from the Past (30:24) Posted Dec 7, 2009 |
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 What are the stickiest sites on the web? The answers in this tutorial may surprise you.
more detailsCreativity, Branding, Marketing, Promotion, Web Design |
 This tutorial illustrates how contemporary designers draw on art
movements from the early-to-mid 20th century such as Art Deco, Bauhaus, and
Pop Art.
more detailsCreativity, Branding, Marketing, Promotion, Color, Type, Magazine design |
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| Logo Concepts from Paper to Computer (12:57) Posted Nov 24, 2009 |
Who's the Package For?: Secrets of Packaging Design (27:27) Posted Nov 12, 2009 |
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 Designer Lauren Matsumoto locates the origin of effective visual branding in the simple hand sketch.
more detailsCreativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Illustrator |
 Angela Riechers deciphers the branding messages today's products
convey to their audience through packaging.
more detailsCreativity, Branding, Packaging, Marketing, Promotion, Color, Type, copywriting |
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| Branding Yourself (25:24) Posted Nov 4, 2009 |
Trademark Essentials for Graphic Designers (39:51) Posted Oct 23, 2009 |
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 NYU instructor Anna Savoie zeroes in on the role that design and
branding play in the creative professional's ongoing project of
self-promotion.
more detailsCreativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, illustrator |
 Shel Perkins breaks down intellectual property law for creatives.
This tutorial answers the following questions (among others): What
constitutes trademark infringement?
more detailsCareer, Digital Media & Tech, Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management |
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| Top 10 Brand Management Activities for Designers (41:44) Posted Sep 30, 2009 |
Dress for Success with Typography (24:51) Posted Sep 29, 2009 |
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 Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...
more detailsCreativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues |
 Aliyah Marr showcases her favorite websites that have accomplished masterful messaging with typography. Ranging from blogs to brand sites, Aliyah's faves will inspire you with their creativity,...
more detailsCreativity, Branding, Marketing, Promotion, Type, Web Design |
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| How to Build a Logo, Part 2: Image and Space (24:05) Posted Sep 8, 2009 |
Worldwide Comedy Club (29:19) Posted Aug 21, 2009 |
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 In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies |
 Aliyah Marr's latest inspirational tutorial focuses on the power of humor as a design tool. Her diverse array of hilarious examples drawn from the web includes text-only sites, prime-time TV spots,...
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Web Design |
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| 10 Tips on Rebranding for Designers (35:15) Posted Aug 21, 2009 |
How to Build a Logo: Type and Space (16:18) Posted Aug 12, 2009 |
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 Before you work on your next brand redesign, you should watch this tutorial by branding professional and educator Jonathan Gouthier, whose ten tips will help designers take full advantage of all...
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Client Relations |
 Parsons professor Alex W. White continues his four-part series of tutorials on logo design by highlighting the all-important dynamic between type and spatial elements in a logo. As Alex proves,...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Logo Design, Type |
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