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Back to Home > Courses and Seminars > How-To Videos > Branding

Branding

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1–50 out of 72 listings
Understanding Foursquare and Geolocation Applications (55 minutes)
Posted Feb 25, 2011
  Color and Design 2: The Fundamentals of Harmony (32 Minutes)
Posted Dec 16, 2010
This webcast covers the basics of geolocation apps and the advantages of using them to network.  more details

Branding, Networking, Foursquare, Online Content, Gowalla, Geolocation Applications
  Learn the logic and concepts behind eye-pleasing color schemes  more details

Branding, Marketing, Promotion, Color, Printing Tips, Client Relations, Type, Layout, Color Harmony, Contrast
 
CS5 Branding Workflow for Print & Digital Media (41 Minutes)
Posted Dec 7, 2010
  Interactive Branding & Promotion: Blogging (15 Minutes)
Posted Nov 23, 2010
Use Adobe CS5 to create an integrated multimedia branding platform  more details

Branding, Marketing, Promotion, Photoshop, Indesign, Software Tips, Illustrator, Adobe Creative Suite 5, Layers
  The ins and outs of blogging for your brand  more details

Creativity, Branding, Marketing, Promotion, Blogging, Copywriting, Web Design
 
Developing a Strong Brand Story through Social Media: Social Ad Summit (35 minutes)
Posted Nov 17, 2010
  Strategic Business Planning for Designers (43 minutes)
Posted Nov 3, 2010
Joe Baratelli, SVP, Group Creative Director at Honda's longtime advertising agency, RPA, will discuss how Honda's Brand campaign, "Everybody Knows Somebody Who Loves a Honda," used various media platforms to effectively reveal and foster the unique bond between people and Honda vehicles in a simple, iconic and human way.  more details

Branding, Marketing, Social Media
  Develop a business plan for your design firm  more details

Branding, Marketing, Promotion, Career, Client Relations, Business Issues, Business Plans
 
Interactive Branding & Promotion: Websites (15 minutes)
Posted Oct 28, 2010
  How to Get Noticed in Publishing with Debbie Stier (11 minutes)
Posted Oct 25, 2010
Lay the foundation for your interactive branding platform  more details

Branding, Marketing, Promotion, Web Design, Websites
  Debbie Stier of HarperCollins tells you the secrets to getting hired in publishing and how to publicize your book.  more details

Career, Creative Writing, Branding, Promotion, Mediabistro Circus 2010
 
Integrating Branded Content into Smartphone Games (30 minutes)
Posted Oct 21, 2010
  Interactive Branding & Promotion: E-mail Blasts (14:00)
Posted Oct 6, 2010
Learn what it takes to get your branded content onto the devices that your target market uses.  more details

Branding, Ipad, Gaming, Smartphones, Smartphone Games Summit, Branded Content
  Design successful marketing e-mails  more details

Branding, Marketing, Promotion, Layout, Web Design, E-Mail Blasts
 
Talk a Good Game: Advertising (11 minutes)
Posted Sep 23, 2010
  How to Get Work with Self-Initiated Assignments (45 minutes)
Posted Sep 22, 2010
Prepping for an interview or checking out a career in advertising? We'll teach you the lingo you'll need.  more details

Advertising, Branding, Job Search, Agencies
  Fake it till you make it: How to win work with self-initiated design projects for your portfolio  more details

Creativity, Branding, Career, Job Search, Logo Design, Case Studies, Printing Tips, Client Relations, Collateral, Business Issues, Resumes, Getting Hired, Brochures
 
Freelance Career Management: Thinking Beyond the Paycheck (16 minutes)
Posted Sep 16, 2010
  Producing Promotional & Branding Materials: Brand Book (28 minutes)
Posted Sep 1, 2010
Tips for building and maintaining a successful freelance career  more details

Design & Photo, Branding, Freelancing, Marketing, Promotion, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues, Web Design
  Design the book that sets the standard for a brand  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Brand Book
 
Back To The Future of Design with Alexander W. White (15 minutes)
Posted Aug 4, 2010
  Defamation, Privacy, and Publicity Basics (27:39)
Posted Jul 28, 2010
Leading author and educator Alex White explains the changes currently happening in design  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues
  Defining defamation, privacy, and publicity from a legal perspective  more details

Branding, Publicity, Marketing, Promotion, Client Relations, Business Issues, Privacy, Defamation
 
Designers: Amp Up Your Creativity with Alexander W. White (15 minutes)
Posted Jul 22, 2010
  Photoshop: Placing Designs on Products (18:43)
Posted Jul 15, 2010
How to defeat creative blocks and nurture originality in graphic design.  more details

Creativity, Branding, Marketing, Promotion, Printing Tips, Client Relations, Type, Business Issues
  Place flat designs believably onto 3D products.  more details

Branding, Marketing, Promotion, Photoshop, Software Tips, Adobe Creative Suite 5
 
Producing Promotional & Branding Materials: Booklets (49:28)
Posted Jul 12, 2010
  The Structure of a Well-Designed Website (26:18)
Posted Jul 1, 2010
Plan and execute eye-popping, cohesive booklets in Adobe InDesign  more details

Book & Mag Publishing, Branding, Typography, Marketing, Promotion, Printing Tips, Layout, Magazine Design, Software Tips, Adobe Creative Suite 4, Adobe Indesign, Booklets
  Map out the website before you start designing to save you and your clients time and money  more details

Branding, Marketing, Promotion, Client Relations, Business Issues, Web Design, Website Architecture
 
Going Beyond the Logo (40 minutes)
Posted Jun 17, 2010
  Listening to Type (21:10)
Posted Jun 10, 2010
Turn your client's logo into a powerful multimedia branding campaign  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Web Design
  Make your typography speak clearly and effectively to your audience  more details

Creativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout
 
14 Practical Strategies for Developing Creative Solutions (46:00)
Posted Jun 9, 2010
  Producing Promotional & Branding Materials: Brochures (01:05:43)
Posted Jun 3, 2010
Wow the client with unexpected design concepts  more details

Creativity, Branding, Marketing, Promotion, Color, Case Studies, Printing Tips, Client Relations, Layout
  Create professionally polished brochures in Adobe InDesign  more details

Branding, Marketing, Promotion, Printing Tips, Layout, Software Tips, Adobe Creative Suite 4, Brochures, Adobe Indesign
 
Great Dress, Great Brand: Online Marketing at Diane von Furstenberg (37 minutes)
Posted May 26, 2010
  Effective Self-Marketing With Online Portfolios (29:18)
Posted May 18, 2010
DVF.com's Meredith Fisher reports on her company's online marketing strategies from Facebook and Twitter to insider sales and discounts at Mediabistro Circus 2010  more details

Fashion, Branding, Twitter, Facebook, Mediabistro Circus 2010, Digital Marketing
  Marketing principles that will help you attract clients with your portfolio site  more details

Creativity, Branding, Marketing, Promotion, Color, Client Relations, Business Issues, Web Design, Flash
 
Logos and the Subliminal Eye (30:32)
Posted Apr 30, 2010
  What Does It Take to be an Art Director (52:27)
Posted Apr 23, 2010
Understanding and achieving logos that affect the viewer on an subconscious level  more details

Creativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Type
  A guide for aspiring art directors, and those who have art direction thrust upon them  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues, Layout, Image Selection, Stock Photography
 
Eat Color: Using Color on the Web (26:39)
Posted Apr 9, 2010
  Creative Problem Solving (49:56)
Posted Mar 31, 2010
Explore five ways to view and use color on the web  more details

Creativity, Branding, Marketing, Promotion, Color, Web Design
  Examine the thought processes involved in truly creative branding.  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Case Studies, Printing Tips, Type
 
How to Build a Logo - Type, Image, and Space (27:32)
Posted Mar 29, 2010
  Designing Animated Banner Ads (29:07)
Posted Mar 24, 2010
Parsons professor Alex W. White closes his four-part series on logo design by examining how the three main components of a mark-type, image, and space--can interact successfully.  more details

Design & Photo, Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type
  A step-by-step guide to building eye-grabbing banner ads in ImageReady and Flash  more details

Branding, Marketing, Promotion, Web Design, Software Tips, Flash, Imageready
 
Information Overload: Organizing Website Content (27:00)
Posted Mar 2, 2010
  The Art of the Business Card (34:19)
Posted Feb 18, 2010
Having lots of content on your website is a good thing, but how can all that information be organized effectively?  more details

Creativity, Branding, Marketing, Promotion, Color, Layout, Web Design, Next-Generation Journalist
  Strong, innovative design is the key to making your business card stand out from the pack.  more details

Creativity, Branding, Marketing, Promotion, Color, Printing Tips, Type, Layout
 
History Lessons: Design in Times Square (41:25)
Posted Feb 2, 2010
  5 Makeover Web Strategies (25:09)
Posted Jan 29, 2010
Even at the size of a Times Square digital billboard, certain fundamental rules of design still apply.  more details

Creativity, Branding, Marketing, Promotion, New Media, Color
  It's easy to know when a website needs a redesign, but knowing just what to do with an outdated site is a lot more difficult.  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Client Relations, Type, Web Design
 
Design Police Report: 5 Web Design Crimes (27:30)
Posted Jan 12, 2010
  Gender Benders: Busting Design Cliches (36:45)
Posted Jan 8, 2010
These websites are guilty of heinous design felonies that alienate users.  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Type, Pdfs, Web Design
  Aim for a gender-specific audience without falling back on cliched visual language.  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Color, Type, Image Selection, Magazine Design, Stock Photography
 
Deceptively Simple Illustrator Techniques (38:33)
Posted Jan 5, 2010
  Gummy Bear Awards for Sticky Websites: The Stickiest Sites on the 'net (28:47)
Posted Dec 18, 2009
Design a complex logo using quick, simple Illustrator techniques.  more details

Branding, Marketing, Promotion, Logo Design, Software Tips, Adobe Creative Suite 4, Illustrator
  What are the stickiest sites on the web? The answers in this tutorial may surprise you.  more details

Creativity, Branding, Marketing, Promotion, Web Design
 
Design Influences: Visual Inspiration from the Past (30:24)
Posted Dec 7, 2009
  Logo Concepts from Paper to Computer (12:57)
Posted Nov 24, 2009
This tutorial illustrates how contemporary designers draw on art movements from the early-to-mid 20th century such as Art Deco, Bauhaus, and Pop Art.  more details

Creativity, Branding, Marketing, Promotion, Color, Type, Magazinedesign
  Designer Lauren Matsumoto locates the origin of effective visual branding in the simple hand sketch.  more details

Creativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Illustrator
 
Who's the Package For?: Secrets of Packaging Design (27:27)
Posted Nov 12, 2009
  Branding Yourself (25:24)
Posted Nov 4, 2009
Angela Riechers deciphers the branding messages today's products convey to their audience through packaging.  more details

Creativity, Branding, Packaging, Marketing, Promotion, Copywriting, Color, Type
  NYU instructor Anna Savoie zeroes in on the role that design and branding play in the creative professional's ongoing project of self-promotion.  more details

Creativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, Illustrator
 
Trademark Essentials for Graphic Designers (39:51)
Posted Oct 23, 2009
  Top 10 Brand Management Activities for Designers (41:44)
Posted Sep 30, 2009
Shel Perkins breaks down intellectual property law for creatives. This tutorial answers the following questions (among others): What constitutes trademark infringement?  more details

Career, Digital Media & Tech, Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management
  Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...  more details

Creativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues
 
Dress for Success with Typography (24:51)
Posted Sep 29, 2009
  How to Build a Logo, Part 2: Image and Space (24:05)
Posted Sep 8, 2009
Aliyah Marr showcases her favorite websites that have accomplished masterful messaging with typography. Ranging from blogs to brand sites, Aliyah's faves will inspire you with their creativity,...  more details

Creativity, Branding, Marketing, Promotion, Type, Web Design
  In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies
 
Worldwide Comedy Club (29:19)
Posted Aug 21, 2009
  10 Tips on Rebranding for Designers (35:15)
Posted Aug 21, 2009
Aliyah Marr's latest inspirational tutorial focuses on the power of humor as a design tool. Her diverse array of hilarious examples drawn from the web includes text-only sites, prime-time TV spots,...  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Web Design
  Before you work on your next brand redesign, you should watch this tutorial by branding professional and educator Jonathan Gouthier, whose ten tips will help designers take full advantage of all...  more details

Creativity, Branding, Marketing, Promotion, Color, Case Studies, Client Relations