Bud Light

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Sightings (16)

Spotted around the media universe

Facebook Users Can Send Friends an Actual Bud, Bud Light on Their Birthdays - Posted September 9, 2014
Why offer your Facebook friends virtual toasts on their ... [AllFacebook]

Using Facebook Ads To Boost Brand Awareness - Posted July 11, 2014
One of the most common objectives of Facebook ads is increasing brand awareness, and the social network's marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 ... [AllFacebook]

When Brands Bite Back: World Cup Edition - Posted June 26, 2014
Just when you thought nothing interesting was going to come of the World Cup following ... [GalleyCat]

BBDO Scores More Beer - Posted April 10, 2014
And now for some more BBDO news: the agency's ongoing relationship with Anheuser-Busch got a bit fruitier today as its Chicago office won the ... [GalleyCat]

In Which We Sample Budweiser's New 'Craft' Beer Offerings - Posted November 12, 2013
Shocking Confession: We like beer. A lot. Now that we got that out of the way, let's review some other facts: Bud Light is the best-selling beer in the world by a fairly wide margin, and... [FishbowlDC]

Now Presenting the Gettysburg Address Sponsored by Bud Light - Posted November 7, 2013
In today's hyper-advertising-everything-with-a-modicum-of-real-estate world, marketers are finding novel reasons to get their brands in front of the consumer public. Be it reality shows to sporting events, newscasts to weather prognostications, it doesn't matt... [FishbowlDC]

Do Brands Win by Taking Stands on Social Issues? - Posted April 1, 2013
As we scrolled through all those creative variations on the Human Rights Campaign's viral marriage equality avatar last week, we wondered: how often do brands benefit when taking specific stands on social issues? How often do such moves truly damage public perceptions? This isn't a new debate, of course: last year... [FishbowlDC]

More Brands That Jumped on the Avatar Bandwagon (or Should Have) - Posted March 28, 2013
Yesterday we posted on Bud Light's well-timed decision to offer Facebook fans its own variation on the very viral Human Rights Campaign marriage equality avatar. Now we'd like to showcase some other examples of brands that were, if not quite "bold", at least attuned to news trends -- and the interests... [FishbowlDC]

Bud Light Jumps on the Gay Marriage Avatar Bandwagon - Posted March 27, 2013
Yeah, so yesterday Bud Light made an earnest attempt to ride the "marriage equality viral avatar" train by posting this image for its 5,600,000 Facebook fans: ... [FishbowlDC]

Bud Light, Budweiser Top Quintly's St. Patrick's Day Look At Beer On Facebook - Posted March 15, 2013
With many a St. Patrick's Day celebration slated for this weekend, social analytics provider ... [Inside 3D Printing News]

Marc Jacobs Designs Diet Coke Cans Now - Posted February 15, 2013
Last week we criticized the recent trend in which big-name brands hire seemingly random celebrities as "creative directors". While we still don't understand exactly how Justin Timberlake will help "... define Bud Light Platinum's identity in the lifestyle space", another big brand unveiled some honest-to-God physical product... [FishbowlDC]

Study: Budweiser, Bud Light Top Super Bowl XLVII Advertisers In Facebook Engagement - Posted February 13, 2013
Budweiser... [AllFacebook]

Justin Timberlake Joins the Dumb 'Creative Director' Hiring Boom - Posted February 8, 2013
Here is a public relations tip for brands that hire celebrities as "creative directors": The American public is just beginning to shake the awfulness of a recession that landed many talented and ambitious souls in the unemployment line; millions still yearn for jobs worthy of their hard work and skills. So when your... [FishbowlDC]

4 Super Bowl 'Rebranding' Reviews: What Worked? What Didn't? - Posted February 4, 2013
Since today is officially Review the Super Bowl day, we thought we'd riff on a theme we saw in several of last night's big-name ads: rebranding. The companies in question aren't exactly hurting for money (except for one very notable exception), but they wanted to use the Super Bowl as a... [FishbowlDC]

Brewers to Obama: Where's the Beer Certificate? - Posted August 21, 2012
You've heard that The White House runs America's greatest unsung ... [GalleyCat]

Brewers to Obama: Where's the Beer Certificate? - Posted August 21, 2012
You've heard that The White House runs America's greatest unsung ... [FishbowlDC]