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Sightings (33)

Spotted around the media universe

Budweiser Isn't Putting Its Clydesdales Down After All - Posted November 26, 2014
Yes, the news that broke this week was that bad -- Budweiser, amid efforts to trim its ad budget, would no longer feature the famed Clydesdale horses in its campaigns. The Wall Street Journal reported that "the self-proclaime... [FishbowlDC]

Three Tips For Budweiser In Its Efforts to Market to Millennials - Posted November 24, 2014
Millennials like beer. (So do older people.) But they're not really feeling Budweiser these days. The iconic American brand has fallen to third most popular behind Bud Light and Coors Light. Moreover, craft beers are making inroads with young drinkers. Tha... [FishbowlDC]

Facebook Users Can Send Friends an Actual Bud, Bud Light on Their Birthdays - Posted September 9, 2014
Why offer your Facebook friends virtual toasts on their ... [AllFacebook]

WORLD CUP: Kia Motors Overtakes Nike as Top Sponsor on Facebook, Twitter - Posted July 18, 2014
Germany edged Argentina to win the soccer portion of 2014 FIFA World C... [AllFacebook]

WORLD CUP: Nike Tops Other Sponsors In Mentions On Facebook, Twitter - Posted June 24, 2014
Just do it? Nike has when it comes to mentions of ... [AllFacebook]

2014's 10 Least Engaging Brands - Posted March 19, 2014
Who's having a great 2014 so far? Airbnb, Snapchat and even--dare we say it--Facebook are doing pretty well. But what about the other side of the brand equation? Customer loyalty consultancy ... [FishbowlDC]

INFOGRAPHIC: Most Social Buzz About Super Bowl Ads Was On Facebook, Via IPhones - Posted February 3, 2014
There were 650,757 posts on Facebook Sunday related to ... [AllFacebook]

SUPER BOWL ADS: Winners And Losers On Facebook - Posted February 1, 2014
In the old days, viewers had to wait until Sup... [AllFacebook]

Jackie Stone, Marketer Extraordinaire, Shares her Advice for Newcomers - Posted January 15, 2014
... [MediaJobsDaily]

Tweet-Powered Budweiser Robot Knits Sweaters for Designated Drivers - Posted December 9, 2013
Not sure how to thank the friend willing to drive your sloshed self home from the company Christmas party? (And let's face it, they totally deserve a token of gratitude after spending the entirety of the trip dealing with your increasingly panicked attempts to blot a beer stain out of your... [FishbowlDC]

In Which We Sample Budweiser's New 'Craft' Beer Offerings - Posted November 12, 2013
Shocking Confession: We like beer. A lot. Now that we got that out of the way, let's review some other facts: Bud Light is the best-selling beer in the world by a fairly wide margin, and... [FishbowlDC]

Drake Is the Toronto Raptors' New Brand Ambassador - Posted September 30, 2013
Looks like Drizzy of "YOLO" had FOMO on repping brands' mojo. Today the Toronto Raptors announced that proud Canuck Drake, better known as "that kid ... [FishbowlDC]

Minor League Baseball On Facebook: Pacific Coast League - Posted July 22, 2013
AllFacebook's look at the Facebook pages of Minor League Baseball tea... [AllFacebook]

Budweiser Taps Facebook, Vice For 'Made For Music' Campaign - Posted July 17, 2013
What do you get when you mix an iconic beer brand, a social network, and a pop-culture-video website? In the case of ... [AllFacebook]

Budweiser's 'Buddy Cup' Wants to Be Your Facebook Friend - Posted April 30, 2013
Finally, it's here. If you've ever been out drinking and met someone to think only moments later, "Errr, what was her name again?" your prayers have been answered. Budweiser has released its "Buddy Cup" which (as the video above explains) allows fellow imbibers to become ... [FishbowlDC]

'Budweiser' Hopes to Attract Millennials With New Bow-Tie Can - Posted April 18, 2013
As any current fan of Doctor Who will tell you, "Bow-ties are cool." Now, Budweiser hopes to cash in on said coolness with ... [FishbowlDC]

7 Tips for Building a Better Hashtag Strategy - Posted April 9, 2013
Hashtags aren't just for tweeters anymore. Now that Vine and Facebook have announced "trending hashtag" features, every social media promo campaign must have a well-chosen hashtag, and yesterday an amusing story reminded us how important the strategy behind these tags can be. Basically, some wise guy tweeted #nowthatcherisdead to... [FishbowlDC]

The 'Craft' Beer Movement Is Really a Marketing Win for Budweiser - Posted April 1, 2013
We love any chance to opine on one of our favorite subjects: beer. When sudsy stories also involve branding strategies, we get a little excited. That's why we had to tell you about ... [FishbowlDC]

Bud Light, Budweiser Top Quintly's St. Patrick's Day Look At Beer On Facebook - Posted March 15, 2013
With many a St. Patrick's Day celebration slated for this weekend, social analytics provider ... [Inside 3D Printing News]

Budweiser Issues Sassy Social Response to 'Watered Down' Lawsuit - Posted March 4, 2013
Anheuser-Busch, maker of such top-quality "beers" as Budweiser, Michelob and Stella Artois, isn't playing nice in the face of a lawsuit filed by former employees who claim the brewery illegally waters down its products. Yesterday the company took the opportunity to simultaneously mock its accusers a... [FishbowlDC]

You Don't Say: Budweiser Sued for Watering Down Its Beers! - Posted February 27, 2013
Today we were shocked to learn that some people think Anheuser-Busch InBev, the world's largest "brewery", makes products that closely resemble alcohol-flavored water! But that's not all: According to ... [FishbowlDC]

Will the Public Belly Up to Sam Adams in a Can? - Posted February 19, 2013
Believe it or not, there was a day in America when "fancy pants" beer meant Heineken. An import from Holland, Heineken was like the truffles of beer and changed the complexion of your Dad's garage refrigerator from the red, white and blue of Budweiser and gold of ... [GalleyCat]

Study: Budweiser, Bud Light Top Super Bowl XLVII Advertisers In Facebook Engagement - Posted February 13, 2013
Budweiser... [AllFacebook]

4 Super Bowl 'Rebranding' Reviews: What Worked? What Didn't? - Posted February 4, 2013
Since today is officially Review the Super Bowl day, we thought we'd riff on a theme we saw in several of last night's big-name ads: rebranding. The companies in question aren't exactly hurting for money (except for one very notable exception), but they wanted to use the Super Bowl as a... [FishbowlDC]

Top 10 Social Media Moments of Super Bowl XLVII - Posted February 4, 2013
You've heard the news: Super Bowl 47 was all about social. While the TV ratings for last night's game were higher than the year before, the audience's social activity/engagement numbers more than doubled. The "Brand Bowl" confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation... [FishbowlDC]

Super Bowl XLVII: Beyonc , Destiny's Child, Superdome Blackout Join Ravens, 49ers In Terms Of Facebook Mentions - Posted February 4, 2013
The Baltimore Ravens edged the ... [AllFacebook]

DOJ Wants to Keep Your Beer Affordable (And Budweiser Clydesdales Make Us Cry) - Posted February 1, 2013
Beer drinkers of America: the Department of Justice has your back. The DOJ filed a civil antitrust lawsuit this week to stop Anheuser-Busch InBev's $20.1 bill... [FishbowlDC]

Budweiser to Launch New 'Millennial' Beers During Super Bowl - Posted January 11, 2013
As the Super Bowl approaches, so too does the PR analysis of brands that have chosen to invest many millions into advertising during this unique American spectacle. All-American beer brand ... [FishbowlDC]

Budweiser Miffed Over Flight Product Placement - Posted November 7, 2012
And now we bring you a very, very welcome respite from politics. Yes, it felt great to type that. In the eyes of the average brand, product placement is a good thing--especially when the product in question plays a role in a hit feature film. But representatives for worldwide King of Suds... [FishbowlDC]

Brewers to Obama: Where's the Beer Certificate? - Posted August 21, 2012
You've heard that The White House runs America's greatest unsung ... [GalleyCat]

Brewers to Obama: Where's the Beer Certificate? - Posted August 21, 2012
You've heard that The White House runs America's greatest unsung ... [FishbowlDC]

Spin the Agency of Record - Posted August 16, 2012
The stars have certainly aligned for Steve Stoute's agency, Translation: Hip-hop juggernaut Jay-Z, film legend ... [FishbowlDC]

Bud Image Upper: Free Beer! - Posted September 23, 2010
Fighting a decrease in brand loyalty and slipping sales, Budweiser's putting an image upper on tap, USA Today reports. It's targeting the under-30 set with a campaign starting Monday that l... [FishbowlDC]