Burger King

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Burger King Blasted for Ad That Looks a Lot Like 'Billy on the Street' - Posted October 13, 2014
"Man on the street" interviews are popular in advertising. Brands love to take their product to the people to solicit for cheers and raves. But Burger King is getting an earful on Twitter for an ad that looks a little too much like comedian ... [FishbowlDC]

Burger King Japan Brings Back the Strangely Popular Black Burger - Posted September 12, 2014
Well, if Dr. Seuss taught us anything, it's that strangely-colored food just tastes better (and can be eaten on a on a train, in the rain, in a boat, with a goat...). But it isn't green eggs and ham that have won the hearts of Burger King Japan's customers -- it's a... [FishbowlDC]

Burger King Learns That People Are Not Interested In Healthy French Fries - Posted August 15, 2014
Lunch anyone? #ChickenFriesAreBack pic.twitter.com/QqDOMzhKCg -- Burger King (@BurgerKing) August 11, 2014   Back in September, Burger King introduced Satisfries, a lo... [GalleyCat]

Burger King Has a Gay Pride Whopper and It's Just Like a Regular Whopper - Posted July 2, 2014
Together, we're all the same. #BeYourWay pic.twitter.com/Md4fu09STq -- Burger King (@BurgerKing) June 29, 2014 Burger King, like the rest of us, is celebrating LGBT Pride Week. For this... [FishbowlDC]

Burger King to America: 'Why Just Have It Your Way?' - Posted May 20, 2014
Earlier this year, the home of the Whopper slapped the advertising world with one of its own by parting ways with lead agency ... [GalleyCat]

9 (More) Brands That Gave Us Their Takes on 'Mad Men' - Posted April 14, 2014
While our own Tonya Garcia already offered a quick list of social media promos tied to last ni... [GalleyCat]

9 (More) Brands That Gave Us Their Takes on 'Mad Men' - Posted April 14, 2014
While our own Tonya Garcia already offered a quick list of social media promos tied to last ni... [FishbowlDC]

Burger King Needs a New Global Agency - Posted April 8, 2014
Burger King is officially conducting a global ad review after performing a bit of a two-step in recent months. On splitting with Crispin Porter ... [GalleyCat]

Burger King Addresses 'Now Hiring, Must Be Mexican' Sign - Posted November 14, 2013
It's amazing the PR trouble one disgruntled employee can create with a good old-fashioned roadside sign. The Burger King billboard at left, which reads "Now Hiring Must Be Mexican," was recently photographed at a franchise in Ephrata, Washington. After the issue was ... [FishbowlDC]

McDonald's Squeezes Out Heinz Because They're not Down with the King - Posted October 29, 2013
In media headlines, you can hear the echoes of "The Fast Food Wars" banging down the fries-encrusted, grease-stained hallways of restaurants everywhere. As PR professionals, we think a claim like that is fluff, as if the conflict will keep us watching or reading for another few minutes. And then when ... [FishbowlDC]

Burger King Rebranding Stunt Succeeds Without Fooling Anyone - Posted October 2, 2013
It's only Wednesday and Burger King already won the prize for "most obvious marketing stunt of the week" with its supposed transformation into "Fries King." Fries so good, they've inspired a new era. BURGER KING is now #FRIESKING! ... [FishbowlDC]

Ad Watchdog Slams Tesco for 'Misleading' Horse Meat Crisis Campaign - Posted September 9, 2013
Here's a hint: when creating a damage control campaign, make sure your information is correct, because "spread the blame" strategies can come back to bite you. UK retailer Tesco, which found itself in trouble last year over traces of horse meat detected in various products including Burger King sandwiches, has been cr... [FishbowlDC]

Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race - Posted August 30, 2013
As public relations professional we are constantly extolling the virtues of listening to the public. Sadly, many brands feel most comfortable being A-type personalities and feel as if they must own the marketing room whenever they decide to walk into it. What does the publ... [FishbowlDC]

Sadface. Burger King's 'Hands-free Whopper' Not Really a Thing - Posted June 4, 2013
Well, it looks like those of you with lofty dreams of chowing down on a Burger King Whopper while keeping both hands free to paint a masterpiece or build a jet engine will have to keep on dreaming. A recent video released by Burger King in Puerto Rico in celebration its 50th... [FishbowlDC]

Chick-fil-A Gets Cocky about Its Kitchens - Posted April 18, 2013
Transparency is PR gold. Transparency requires courage, honesty and humility. The public loves transparency because the public is comprised of adults who understand the inevitability of bad news and the value taking responsibility. Without transparency nothing moves forward. So ... [GalleyCat]

Burger King's Turkey Sandwich Plays Chicken with Brand Identity - Posted March 19, 2013
PR professionals are inherently interested in fast food brands because the trajectory of public sentiment has trended toward healthier eating habits. This puts fast food brands in an obvious pickle. As we all know, fast food chains are perceived as being anything but healthy. So what are companies like ... [FishbowlDC]

Spin the Agencies of Record - Posted March 14, 2013
Fast sex, like fast food, is cheap, but it doesn't nourish the body - or the soul. - Suzanne Fields Burger King has selected Alison Brod PR, an indie lifestyle shop, as its Agency of Record. Alison Brod will help Burger King implement ambitious steps to mar... [GalleyCat]

Burger King Gets Royal PR Boost from Twitter Hacking - Posted February 26, 2013
We've all heard the tired maxim that there is no such thing as bad publicity (though Lance Armstrong may disagree). So it makes us feel warm and fuzzy when this adage reveals itself to be true. When news hit that the Burger King Twitter ... [FishbowlDC]

PR Fail: MTV/BET Twitter 'Hack' Was a Promo Stunt - Posted February 19, 2013
Twitter hacking is the big thing this week! After hackers turned Burger King into McDonald's yesterday (and did their best to promote rappers T-Shyne and Chief Keef), the same team hijacked Jeep... [FishbowlDC]

Burger King Twitter Hack = PR Win? - Posted February 19, 2013
Yesterday, while we were at home cleaning the mildew off our shower curtains, a certain someone hacked Burger King's offi... [FishbowlDC]

Burger King Admits That Its Sandwiches May Contain Delicious Pony Meat - Posted February 1, 2013
Saddle up for the week's biggest PR fail: Burger King, a chain long known for its absolutely positively top-notch ingredients, finally admitted that some of... [FishbowlDC]

Burger King's Biggest Fan Has Funeral His Way - Posted January 28, 2013
Death is serious business. So any brand that becomes part of a funeral has clearly made an impact on someone's life--for better or for worse. Now the public must decide how it feels about Burger King being ... [FishbowlDC]

PR Challenge: Fast Food Workers Stage Mass Walk-Offs - Posted November 30, 2012
The fast food industry can't seem to catch a break these days. Just kidding, those chains make billions of dollars a year--and most have see... [FishbowlDC]

Are You Snooty Enough for Grey Poupon? - Posted September 13, 2012
Today we applaud the brilliant minds behind the coolest Facebook campaign in memory: Grey Poupon's ... [GalleyCat]

Are You Snooty Enough for Grey Poupon? - Posted September 13, 2012
Today we applaud the brilliant minds behind the coolest Facebook campaign in memory: Grey Poupon's ... [FishbowlDC]

Facebook Rewards Provider Plink Closes $3M Funding Round - Posted August 1, 2012
Online-to-offline loyalty program Plink, which rewards its users w... [AllFacebook]

Which Fast Food Restaurants Excel On Facebook? - Posted July 16, 2012
We've established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does i... [AllFacebook]

Plink Partners With Tango Card, Adds Rewards Options Besides Facebook Credits - Posted June 18, 2012
Online-to-offline loyalty program Plink... [AllFacebook]

Mary J. Blige, Burger King Say Controversial Ad was Unfinished - Posted April 5, 2012
Finally, we've got a statement from Mary J. Blige about the ad she made for Burger King's chicken snack wraps, which sparked a ton of controversy and backlash. In a statement (that doesn't appear to be on her website) Blige, says the ad was unfinished and doesn't inclu... [FishbowlDC]

Mary J. Blige Taking a Hit From Burger King Chicken Ad - Posted April 4, 2012
We talked about the problems with Burger King's marketing strategy yesterday, and how those problems are impacting the third-place burger chain. But, it's not just BK that's having trouble. Mary J. Blige, the... [FishbowlDC]

Burger King's New Marketing Hits a Few Bumps - Posted April 3, 2012
A Burger King commercial that featured Grammy-winning R&B star Mary J. Blige has been pulled just a few days after it had been posted on YouTube. In the ad, Blige brought her usual style and amazing voice to the top of a Burger King dining table to croon about crisp... [FishbowlDC]

Fast-Food Consumers Too 'Sophisticated' For BK - Posted December 22, 2011
Wendy's is out-marketing Burger King and is now poised to take the second spot on the list of top U.S. burger chains, the Financial Times says. Only this summer, Burger King made headlines for its decision to dr... [FishbowlDC]

Spin the Agencies of Record - Posted September 22, 2011
The Marine Stewardship Council has chosen Dentsu Communications after a competitive search. The MSC maintains a labeling system for seafood and eco-friendly fishing. That system was introduced in 1999. ... [FishbowlDC]

Ad Characters Get Sit-coms, Movies, and Back-stories - Posted March 5, 2007
The Wall Street Journal plumbs the shallows of those who would turn a car insurance ad into a laff-riot sit-com. Geico's Cavemen are getting a series on ABC, as was reported last week. Considering Geico spent an estima... [FishbowlLA]