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Burger King
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Sightings (22)
Chick-fil-A Gets Cocky about Its Kitchens - Posted April 18, 2013
Transparency is PR gold. Transparency requires courage, honesty and humility. The public loves transparency because the public is comprised of adults who understand the inevitability of bad news and the value taking responsibility. Without transparency nothing moves forward.
So ... [AgencySpy]
Burger King's Turkey Sandwich Plays Chicken with Brand Identity - Posted March 19, 2013
PR professionals are inherently interested in fast food brands because the trajectory of public sentiment has trended toward healthier eating habits. This puts fast food brands in an obvious pickle. As we all know, fast food chains are perceived as being anything but healthy.
So what are companies like ... [PRNewser]
Spin the Agencies of Record - Posted March 14, 2013
Fast sex, like fast food, is cheap, but it doesn't nourish the body - or the soul. - Suzanne Fields
Burger King has selected Alison Brod PR, an indie lifestyle shop, as its Agency of Record. Alison Brod will help Burger King implement ambitious steps to mar... [AgencySpy]
Foursquare's Expanded Offers May Pave Path to Viable Revenue Model - Posted February 26, 2013
Foursquare is expanded the offers program it debuted with American Express in June 2011 to all major credit cards, the company said ... [SocialTimes.com]
Burger King Gets Royal PR Boost from Twitter Hacking - Posted February 26, 2013
We've all heard the tired maxim that there is no such thing as bad publicity (though Lance Armstrong may disagree). So it makes us feel warm and fuzzy when this adage reveals itself to be true.
When news hit that the Burger King Twitter ... [PRNewser]
PR Fail: MTV/BET Twitter 'Hack' Was a Promo Stunt - Posted February 19, 2013
Twitter hacking is the big thing this week! After hackers turned Burger King into McDonald's yesterday (and did their best to promote rappers T-Shyne and Chief Keef), the same team hijacked Jeep... [PRNewser]
Burger King Twitter Hack = PR Win? - Posted February 19, 2013
Yesterday, while we were at home cleaning the mildew off our shower curtains, a certain someone hacked Burger King's offi... [PRNewser]
Burger King Admits That Its Sandwiches May Contain Delicious Pony Meat - Posted February 1, 2013
Saddle up for the week's biggest PR fail: Burger King, a chain long known for its absolutely positively top-notch ingredients, finally admitted that some of... [PRNewser]
Burger King's Biggest Fan Has Funeral His Way - Posted January 28, 2013
Death is serious business. So any brand that becomes part of a funeral has clearly made an impact on someone's life--for better or for worse.
Now the public must decide how it feels about Burger King being ... [PRNewser]
PR Challenge: Fast Food Workers Stage Mass Walk-Offs - Posted November 30, 2012
The fast food industry can't seem to catch a break these days.
Just kidding, those chains make billions of dollars a year--and most have see... [PRNewser]
Are You Snooty Enough for Grey Poupon? - Posted September 13, 2012
Today we applaud the brilliant minds behind the coolest Facebook campaign in memory: Grey Poupon's ... [AgencySpy]
Are You Snooty Enough for Grey Poupon? - Posted September 13, 2012
Today we applaud the brilliant minds behind the coolest Facebook campaign in memory: Grey Poupon's ... [PRNewser]
Facebook Rewards Provider Plink Closes $3M Funding Round - Posted August 1, 2012
Online-to-offline loyalty program Plink, which rewards its users w... [AllFacebook]
Which Fast Food Restaurants Excel On Facebook? - Posted July 16, 2012
We've established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does i... [AllFacebook]
Plink Partners With Tango Card, Adds Rewards Options Besides Facebook Credits - Posted June 18, 2012
Online-to-offline loyalty program Plink... [AllFacebook]
Mary J. Blige, Burger King Say Controversial Ad was Unfinished - Posted April 5, 2012
Finally, we've got a statement from Mary J. Blige about the ad she made for Burger King's chicken snack wraps, which sparked a ton of controversy and backlash.
In a statement (that doesn't appear to be on her website) Blige, says the ad was unfinished and doesn't inclu... [PRNewser]
Mary J. Blige Taking a Hit From Burger King Chicken Ad - Posted April 4, 2012
We talked about the problems with Burger King's marketing strategy yesterday, and how those problems are impacting the third-place burger chain. But, it's not just BK that's having trouble. Mary J. Blige, the... [PRNewser]
Burger King's New Marketing Hits a Few Bumps - Posted April 3, 2012
A Burger King commercial that featured Grammy-winning R&B star Mary J. Blige has been pulled just a few days after it had been posted on YouTube. In the ad, Blige brought her usual style and amazing voice to the top of a Burger King dining table to croon about crisp... [PRNewser]
Fast-Food Consumers Too 'Sophisticated' For BK - Posted December 22, 2011
Wendy's is out-marketing Burger King and is now poised to take the second spot on the list of top U.S. burger chains, the Financial Times says.
Only this summer, Burger King made headlines for its decision to dr... [PRNewser]
'Unapproved' McDonalds Ad Slams Burger King, Goes Viral On YouTube - Posted December 18, 2011
Earlier this month a controversial German McDonald's ad called "Package" went viral on Vimeo. The ad, featuring a little boy who gets his McDonald's lunch stolen by bullies every day, until he disguises it in a much-less-appealing Burger King bag, racked in over 400,000 Vimeo views but Burger King was... [SocialTimes.com]
Spin the Agencies of Record - Posted September 22, 2011
The Marine Stewardship Council has chosen Dentsu Communications after a competitive search. The MSC maintains a labeling system for seafood and eco-friendly fishing. That system was introduced in 1999. ... [PRNewser]
Ad Characters Get Sit-coms, Movies, and Back-stories - Posted March 5, 2007
The Wall Street Journal plumbs the shallows of those who would turn a car insurance ad into a laff-riot sit-com. Geico's Cavemen are getting a series on ABC, as was reported last week. Considering Geico spent an estima... [FishbowlLA]
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