Burson-Marsteller

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Sightings (89)

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Burson-Marsteller Suffers Backlash Over Tunisian Government Contract - Posted 1 day, 21 hours ago
Someone who was employed by Burson-Marsteller in 2011 made a very ill-advised statement. That was the primary conclusion drawn from 5W PR founder Ronn Torossian's ... [PRNewser]

Americans OK with Big Business....As Long As It Stays Out of Politics - Posted September 24, 2014
Today we learned of an interesting survey conducted by Burson-Marsteller and CNBC. Its main conclusion: Americans don't inherently di... [PRNewser]

Roll Call: Burson-Marsteller, Edelman, RLM Finsbury and More - Posted September 5, 2014
Burson-Marsteller has hired Rowan Benecke to lead its global technology practice. Benecke comes to the firm from Text 100, where he spent almost a decade. He joined Text100 in 2005, after working at Waggener-Edstrom and Zeno. In 2012, he relocated from Europe to New York to lead the Next15 firm's North... [PRNewser]

Why the Redskins Lost PR Points by Hiring Burson-Marsteller - Posted July 31, 2014
FULL DISCLOSURE: I am a proud former Burson employee. That said, the Washington Redskins lost whatever integrity they had left when they hi... [PRNewser]

New U.S. CEO at Burson-Marsteller - Posted July 28, 2014
Today Burson-Marsteller announced the promotion of Michael Law from U.S. president to U.S. CEO, effective September 1st. Law succeeds political veteran Dave DenHerder, who became CEO in 2012. DenHerder will stay with B-M and parent company WPP in various advisory roles moving forwa... [PRNewser]

Culture: How Smaller Agencies Keep Up With the Joneses - Posted June 18, 2014
Can your agency say this? Few even try, so it seems. It is no secret that the industry of public relations is run by the "biggies" (e.g., Burson-Marsteller, Edelma... [PRNewser]

10 Top Firms Promise Not to 'Sockpuppet' Clients' Wikipedia Pages - Posted June 10, 2014
One of the PR industry's longstanding ethical debates appears closer to a resolution: the matter of ... [PRNewser]

Roll Call: Ogilvy PR, Burson-Marsteller, APCO Worldwide and More - Posted June 6, 2014
Ogilvy Public Relations announced that Nicky McHugh has been named executive director of the agency's New York Corporate Practice. McHugh will lead the strategic direction and growth of the New York Corporate Practice. She will oversee the group's client accounts, financial performance, talent, and business development initiatives. The Corporate Practice services... [PRNewser]

Roll Call: Burson-Marsteller, NUVI and DDC Advocacy - Posted May 21, 2014
Burson-Marsteller announced that Alan Sexton has been appointed to U.S. Chair, Corporate Practice and Tom Dowling has been appointed U.S. Chair, Consumer and Brand Marketing Practice, effective immediately. Sexton and Dowling will work closely with other practice and market leaders in North America under the leadership of U.S. CEO Dave DenHerder... [PRNewser]

Roll Call: MWW, Burson-Marsteller and IMM - Posted May 16, 2014
MWW announced that Robyn Schweitzer has been promoted to vice president. Since joining MWW in 2008, Schweitzer has helped lead award-winning campaigns for a number of MWW's consumer lifestyle marketing accounts spanning the CPG, food, hospitality and gifting sectors. Schweitzer specializes in integrated marketing communications campaigns and helping brands leverage public... [PRNewser]

Microsoft Sticks with Former Clinton Flack for Top Strategic Role - Posted March 3, 2014
Microsoft isn't listening to our advice. Last week we learned that the company's new CEO Satya Nadella was supposedly close to dropping former Clin... [PRNewser]

Microsoft Might Just Be Done with Former Clinton Flack - Posted February 28, 2014
When we searched Mark Penn's name yesterday on Bing, using our Surface tablets (psych!) and saw this headline we wondered, "Why would anyone want to fire this guy? His track record is just as spotless as his ethical record!" Remember the Wall Street Journal column ... [PRNewser]

Weber Shandwick, CPRF Vets Discuss Diversity in PR - Posted February 27, 2014
Earlier this month, PR veteran Mike Paul earned a bit of attention when he announced his plans to stage a hunger strike to prot... [AgencySpy]

Weber Shandwick, CPRF Vets Discuss Diversity in PR - Posted February 27, 2014
Earlier this month, PR veteran Mike Paul earned a bit of attention when he announced his plans to stage a hunger strike to prot... [PRNewser]

Time to Leave Your Agency? PR Vets Discuss the Challenges and Rewards of Going Solo - Posted February 20, 2014
We hope you didn't miss our piece on breaking into fashion PR last week, but we have to confess that we left some of the most interesting parts out. ... [PRNewser]

Burson-Marsteller Founder Says PR Needs to Regain Its 'Moral Purpose' - Posted February 19, 2014
You may have already noticed the headline of this PR Week interview with Harold Burson, the Burson-Marsteller founder universally known... [PRNewser]

The New York Times Has Your Burson-Marsteller Rebranding Covered - Posted October 14, 2013
NYT advertising guru Stuart Elliott has seen the new Burson-Marsteller, and we can't quite tell ... [AgencySpy]

Spin the Agencies of Record - Posted March 21, 2013
I spent a lot of money on booze, birds and fast cars. The rest I just squandered. - soccer legend George Best JMPR Public Relations announced today that it has been appointed as the agency of record for Lou La Vie, the noted luxury and ex... [PRNewser]

Spin the Agencies of Record - Posted January 31, 2013
Because who needed that first 'E' anyway... Xplore Technologies Corp., manufacturer of the world's "most powerful, longest-lasting and rugged tablet in the market" (whatever that means), selected multiservice communications agency ... [PRNewser]

Shocker: PR Firm Writes Kim Kardashian's Tweets - Posted December 13, 2012
In what just might be the most obvious revelation of the year, leading PR firm Burson-Marsteller has confessed to w... [PRNewser]

PR News: New Bloomberg CCO, Weber Shandwick Partnership - Posted December 10, 2012
Today Bloomberg L.P. announced that PR and communications veteran Jason Schechter will join the company as chief communications officer. Schechter was formerly chairman of U.S. corporate practice at top P... [PRNewser]

Roll Call: Edelman, Burson-Marsteller, Ketchum, and More - Posted October 12, 2012
Edelman has announced the launch of the Daniel J. Edelman China Group to oversee the expansion of its four service brands in China. Starting January 2013, the Daniel J. Edelman China Group will be comprised of four major lines of business: flagship agency Edelman, the newly created Edelman Digital, national firm... [PRNewser]

Komen Runs Big-Budget Damage Control Campaign - Posted September 4, 2012
You may remember that Susan G. Komen -- the company responsible for turning October (Breast Cancer Awareness Month) into a sea of pink-- pulled funding from Pla... [PRNewser]

Donald Baer to head Burson-Marsteller; Mark Penn to Microsoft - Posted July 19, 2012
Donald A. Baer, who served as White House communications director under President Bill Clinton, has been named global chief executive officer of ... [PRNewser]

Spin the Agencies of Record - Posted July 10, 2012
Infom.Asia, a boutique PR firm, has won the CA Technologies account for the Asia-Pacific region. Work will include campaign planning and social media outreach. The firm will also work on local outreach in its home base of Singapore. Hill + Knowlton previously had the account. [via]... [PRNewser]

Roll Call: MWW, NATIONAL, and Burson-Marsteller - Posted June 29, 2012
Steve Mnich has joined MWW Group as director of the San Francisco office. Besides client and new business work, Mnich will lead the startup division of the company, MWW Ventures. He was previously the MD at SS|PR, launching and leading the firm's West coast office. ... [PRNewser]

WPP Reports Seven Percent Increase in PR Revenues for Q1 - Posted June 15, 2012
In addition to all the hubbub about Sir Martin Sorrell's pay, WPP also announced its earnings for the first four months of this year. ... [PRNewser]

Roll Call: C&W, B-M, MSLGroup, and More - Posted June 6, 2012
Charlotte Chunawala (left) has been named CEO of ... [PRNewser]

Roll Call: Euro RSCG PR, Weber Shandwick, GCI Health - Posted June 1, 2012
Terese Kelly has joined Euro RSCG Worldwide PR as SVP of media. She joins from DiGennaro Communications, where she was senior account director. Prior to that, she was the director of PR for House Party Inc., an event planning company. She has 18 years of communications experience. ... [PRNewser]

Tommy Bahama Adds B-M to Its List of Firms - Posted May 14, 2012
Tommy Bahama has chosen Burson-Marsteller as its international AOR, raising awareness for the company as it expands across Asia in 2012 and 2013. Stores are planned in Macau, Hong Kong, and Singapore, with an additiona... [PRNewser]

B-M Names Tech, Consumer Practice Execs - Posted May 8, 2012
Sabrina Guttman (right) has been named Burson-Marsteller's U.S. technology practice chair. She joined the firm in August 2011 as deputy tech p... [PRNewser]

Roll Call: B-M, Krupp Kommunications, Pivotal PR - Posted April 27, 2012
Navy Reserve Rear Admiral Vic Beck (left) has been named MD of the U.S. public affairs practice at Burson-Marsteller. Beck has been in the Navy Reserve for 25 years... [PRNewser]

WPP's Like-For-Like PR Revenue Up 1.9 Percent - Posted April 27, 2012
WPP reported a like-for-like revenue increase of 1.9 percent in the public relations and public affairs area for Q1 2012. Revenue for the sector totaled 225 million, or about $365.6 million. In constant currencies, that percentage goe... [PRNewser]

Spin the Agencies of Record - Posted April 24, 2012
Calysto Communications is offering free PR services to 15 companies attending the International CTIA Wireless 2012 conference in New Orleans. The compli... [PRNewser]

B-M Names Top U.S. Political Influencers on Twitter - Posted April 16, 2012
Burson-Marsteller has compiled a list of the 10 most influential political people in the U.S. on Twitter, based on data analysis from Klout. Members of B-M's global public affairs practice and its digital team first compiled a ... [PRNewser]

WPP Reports Record Profits, PR Revenue Up 4.8 Percent - Posted March 1, 2012
WPP earnings today show a 7.4 percent revenue growth, with full-year revenue numbers topping 10 billion (about $16 billion, according to today's conversion rates) for the first time. Profits also exceeded 1 billion, a first-ever for the market... [PRNewser]

Research: Corporate Reputations Suffering from Lack of Citizenship Efforts - Posted February 1, 2012
... [PRNewser]

Weber Shandwick Partners With Liberty Mutual For Crisis Insurance - Posted January 19, 2012
Weber Shandwick has teamed up with Liberty Mutual Insurance to become the go-to firm for crisis comms for that company's custom... [PRNewser]

Spin the Agencies of Record - Posted January 17, 2012
Adidas South Africa has chosen Ogilvy PR Cape Town for corporate communications and consumer PR work. The agency search began November 2011 and came down to three firms. The firm wil... [PRNewser]

Executive Changes at B-M - Posted January 9, 2012
Burson-Marsteller has named Nate Tibbits chair of the U.S. public affairs practice. Tibbits has served as the executive secretary of the National Security ... [PRNewser]

Roll Call: Havas in Singapore, a Former MF Global Staffer, and More - Posted November 23, 2011
[caption id="attachment_30640" align="alignleft" width="174" caption="Patrick Kerley"][/caption] Kenneth Hartmann and ... [PRNewser]

L fkens to Lead Burson-Marsteller's Digital Team in EMEA - Posted November 21, 2011
Matthias L fkens, head of the World Economic Forum's digital group since 2004, is joining Burson-Marsteller... [PRNewser]

Roll Call: American Airlines, B-M, Heineken, and More - Posted November 17, 2011
[caption id="attachment_30332" align="alignright" width="162" caption="Mayang Schreiber"][/caption] American Airlines has named Andrew Backover VP of corporate communications. This is a global leadership position in which Ba... [PRNewser]

B-M Offering the 'Fan Experience' - Posted November 2, 2011
Burson-Marsteller has added a new offering to its consumer and brand marketing practice: Fan Experience will help clients further capitalize on their sponsorship buys across sports, arts, entertainment, and culture. The offering builds on a program the firm has been using over the past year. B-M worked with ... [PRNewser]

WPP Launches a Marketing School in China, Reports 7.2 Percent PR Revenue Growth - Posted October 31, 2011
[caption id="attachment_29427" align="alignleft" width="300" caption="Sir Martin Sorrell with a WPP School student."][/caption] WPP has launched a its School of Marketing and C... [PRNewser]

B-M Launches 'Caring Consumer' - Posted October 17, 2011
Burson-Marsteller is getting all touchy-feely and what not. Today the firm launched Caring Consumer, a subgroup of the consumer and brand marketing practices that also incorporates experts from the CSR and corporate groups to ... [PRNewser]

Get Your Reputation Insured With AIG - Posted October 14, 2011
Well now. AIG subsidiary Chartis has launched a product this week called "ReputationGuard" that will offer services from Burson-Marsteller and Porter Novelli ... [PRNewser]

B-M Taking Majority Stake in a South African Firm - Posted October 6, 2011
[caption id="attachment_28274" align="alignright" width="125" caption="Robyn De Villiers"][/caption] Burson-Marsteller is taking a majority stake in ... [PRNewser]

Roll Call: 360 PR, B-M, Edelman, and More - Posted September 22, 2011
[caption id="attachment_27580" align="alignleft" width="180" caption="Sarah Tyre"][/caption] 360 Public Relations, which is celebrating a decade in business, ... [PRNewser]

Roll Call: Edelman, B-M, BP, and More - Posted September 6, 2011
[caption id="attachment_26767" align="alignleft" width="133" caption="Claudia Patton"][/caption] Edelman has appointed ... [PRNewser]

Spin the Agencies of Record - Posted August 9, 2011
Fantage.com, a virtual world for kids between the ages of six and 16, has chosen Wonacott Communications as ... [PRNewser]

Roll Call: MWW, B-M, JCPenney, MEC, and More - Posted July 19, 2011
[caption id="attachment_24524" align="alignleft" width="150" caption="JCP's Mike Boylston"][/caption] MWW Group has three new executive hires to report. ... [PRNewser]

B-M Launches China-Focused Specialty - Posted July 13, 2011
[caption id="attachment_24139" align="alignleft" width="160" caption="Daisy King"][/caption] Burson-Marsteller continues its ... [PRNewser]

Spin the Agencies of Record - Posted July 7, 2011
North of Nine Communications, Burson-Marsteller's ... [PRNewser]

Roll Call: B-M, PepsiCo, H&K, and More - Posted June 17, 2011
Lisa Poulson has been named Burson-Marsteller's global tech practice chair. She'll remain in San Francisco reporting to CEO Mark Penn. Poulson rejoined the firm in 2005 after working for Sun Microsystems and had been the lead on the HP client. The... [PRNewser]

B-M Launches Global Energy Practice - Posted June 1, 2011
Burson-Marsteller has launched a global energy practice, pulling from the expertise of 100 of the firm's international consultants. Using oil issues in the Gulf of Mexico and the nuclear energy issues in Japan as examples, worldwide CE... [PRNewser]

Burson Backlash Continues on the Firm's Facebook Page - Posted May 16, 2011
The backlash against Burson-Marsteller's botched media campaign for Facebook continues today with commenters piling on negative respons... [PRNewser]

B-M Says Facebook Assignment "Should Have Been Declined" - Posted May 12, 2011
News broke last night on The Daily Beast that the client behind Burson-Marsteller's bungled Google "whisper campaign" was Facebook. A Facebook spokesperson confirmed th... [PRNewser]

Facebook Smear Campaign Against Google Backfires - Posted May 12, 2011
A true-to-life drama better than anything Aaron Sorkin could pen for Hollywood. Dan Lyon's The Daily Beast reported today that Facebook hired "Burson-Marsteller, a top public-relations firm, to pit... [SocialTimes.com]

B-M Launches New Tech Agency - Posted May 11, 2011
Burson-Marsteller has announced the launch of North of Nine, a ... [PRNewser]

B-M Pitch on Behalf of Unnamed Client Raises Ethical Questions - Posted May 10, 2011
USA Today reported this morning on a "whisper campaign" launched by Burson-Marsteller on behalf of an unnamed client that targeted Google's Social Circle feature for Gmail. (The USA Today article and this one from Bus... [AgencySpy]

What's Augmented Reality? And Other Mobile Topics - Posted May 5, 2011
Don't we already live in an augmented reality? Kind of, but our reality will get even m... [PRNewser]

Roll Call: Porter Novelli, Ogilvy, Portland Communications, and More - Posted May 4, 2011
[caption id="attachment_20377" align="alignleft" width="190" caption="Barbara DeBuono"][/caption] ... [PRNewser]

WPP Reports Revenue Growth, PR Improves on 2010 - Posted April 28, 2011
WPP also made its earnings announcement today reporting revenues up seven percent to 2.2 billion (about $3.6 billion by today's currency rate) for the period ending March 3... [PRNewser]

'Holmes Report' Announces Award Winners - Posted April 28, 2011
[caption id="attachment_19989" align="alignleft" width="214" caption="Sabre award trophies"][/caption] In advance of the North American SABRE awards dinner, taking place on May 10 in New York City, ... [PRNewser]

Mark Penn: How 'King's Speech' is Like Advising CEOs - Posted April 21, 2011
Burson-Marsteller CEO Mark Penn's latest ... [PRNewser]

Lawrence Appointed B-M Digital Strategy Leader - Posted April 18, 2011
Dallas Lawrence has been chosen as Burson-Marsteller's chief global digital strategist. He was previously MD of digital public affairs, a role he... [PRNewser]

PostRank Analyzes Sharing of Content from Large Agencies - Posted March 24, 2011
PostRank, an Ontario, Canada-based company that measures and monitors social Web data, has taken a closer look at how much content from large PR firms was shared across Delicious, Twitter, Facebook, comments, and trackbacks during the month of February. Overall, ... [PRNewser]

B-M Throws a Birthday Party - Posted March 18, 2011
Burson-Marsteller celebrated the 90th birthday of namesake Harold Burson at Guastavino's in New York... [PRNewser]

Roll Call: Glover Park, PAN Communications, B-M, and More - Posted March 16, 2011
The Glover Park Group has hired Dagney Scott as MD in the advertising, reputation management, and marketing division. Previously Scott was director of cultural and strategic insights for the advertising firm Crispin Porter Bogusky (CP+B) working with clients including Microsoft, Domino's Pizza, and American Express. Glover Pa... [PRNewser]

Billings Up 12.6 Percent at WPP - Posted March 4, 2011
WPP has released its 2010 preliminary results, reporting that billings increased 12.6 percent to $65.961 billion. Based on constant currency, revenue was up 5.6 percent, reflecting the weakness of the pound versus many other currencies. But reportable revenue was up 7.4 percent to 9.331 billion, or $15.158 billion, based on... [PRNewser]

B-M UK Launches Be More - Posted March 2, 2011
Burson-Marsteller UK has launched Be More, the firm's brand marketing practice led by managing director Philippe Pendaries. The practice team is composed of 20 members including tr... [PRNewser]

Burson Partners with Targeted Victory - Posted January 4, 2011
Burson-Marsteller has partnered with Targeted Victory, a political and advocacy firm that specializes in online and mobile communications, data management for political and advocacy campaigns, and other digital comms. Targeted Victory also has a proprietary technology that it developed with a separate partner, Lotame Solut... [PRNewser]

B-M Launches PivotRED - Posted November 17, 2010
Burson-Marsteller has launched a new subsidiary called PivotRED, which will offer client services that fall outside of the firm's network. According to the press release, PivotRED will h... [PRNewser]

Roll Call: McDonald's, B-M, FEMA, and More - Posted November 12, 2010
McDonald's has hired MWW Group's Cheryll Forsatz as director of PR for the New York region, a new position. Forsatz was head of consumer PR at MWW. The move continues the evolution of McDonald's decentralized model, according to PRWeek. Burson-Marsteller has appointed ... [PRNewser]

Midterm Election Lessons for the PR Industry, from the Industry - Posted November 5, 2010
Following the results of the midterm election on Tuesday, politicians on both sides came away with their ideas (good and/or bad) about what's important to voters and how they should govern moving forward. One of the lessons highlighted during ... [PRNewser]

B-M's Penn: Obama Lost Constituencies He Won in '08 - Posted November 3, 2010
Burson-Marsteller CEO Mark Penn has a post-election day write-up on the ... [PRNewser]

Many Latin American Companies Aren't Using Social Media - Posted October 13, 2010
Latin America Social Media Check-Up... [PRNewser]

Roll Call: Bolger Moves to B-M; Wadler Joins Zeno Group; and more - Posted October 1, 2010
David Bolger has joined Burson-Marsteller as MD of the firm's U.S. public affairs practice. Bolger will be based in Washington D.C. and reporting to U.S. public affairs practice chair Mike Lake. Previously, Bolger was president of ... [PRNewser]

Burson Execs Delivering Keynote at BlogWorld Conference - Posted September 30, 2010
As reported by PRNewser's colleagues at WebNewser, two ... [PRNewser]

Burson-Marsteller Brass to Deliver Keynote on Politics, Social Media at BlogWorld & New Media Expo 2010 - Posted September 30, 2010
Two top executives from public-relations and communications firm Burson-Marsteller will deliver a keynote present... [WebNewser - SocialTimes.com]

Politico, Penn Schoen Berland Research Finds Pessimism Over Economy - Posted September 24, 2010
Penn Schoen Berland and Politico have released figures from the latest in its poll series "Power and the People," finding that there is a pessimism about the likelihood of a second recession spread across segments of the voting public. Overall, 54 percent of... [PRNewser]

MySpace VP of Communications Joins Brew Media Relations - Posted September 22, 2010
Tracy Akselrud has left MySpace for a position with Brew Media Relations. As ... [PRNewser]

Burson MD Named Ketchum Midwest Director - Posted September 21, 2010
Bill Zucker has been named director of the Midwest region at Ketchum, responsible for leading the overall strategy and daily operations of the Chicago and Pittsburgh offices. Previous... [PRNewser]

Study: Republicans Have 65 Percent of the Most Followed Congressional Twitter Accounts - Posted September 9, 2010
Research conducted by Burson-Marsteller found that eight of ten most followed Congressional Twitter accounts are maintained by Republicans. Moreover, as the House of Representatives and 22 Senators face re-election, Republican Congress members are more likely than Democrats to have an election-focused account. Republicans also ... [PRNewser]

Ballard and Heinonen Named B-M Co-Market Leaders - Posted September 7, 2010
Burson-Marsteller has n... [PRNewser]

Burson-Marsteller Disputes Hill Story on Stimulus Contract - Posted December 9, 2009
The Hill's Alexander Bolton reported today that Burson-Marsteller received "$5.97 million from the $787 billion stimulus" package, which "helped preserve three j... [PRNewser]

Century 21 Real Estate Still Up For Grabs, Burson Defending - Posted October 27, 2009
Century 21 Real Estate is currently reviewing all marketing partners, including PR. A source tells PRNewser that a decision should come by end of year. Burson-Marsteller, Century 21's current PR agency of record confirmed to PRN... [PRNewser]

Century 21 Marketing, Including PR, Up for Review - Posted September 28, 2009
Century 21 Real Estate is reviewing all of its marketing partners, reports PRWeek's ... [PRNewser]

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