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Business Issues
Courses | How-To Videos | Corporate Training | Your Courses
1–31 out of 31 listings
| How To Make Your Client A Creative Partner (49 minutes) Posted Dec 22, 2010 |
Freelance Career Management: Landing Your First Gig (16 minutes) Posted Nov 3, 2010 |
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 Minimize stress and revisions by collaborating closely with your clients
more detailsCareer, Creativity, Career, Case Studies, Client Relations, Collateral, Business Issues |
 How to start a freelance career from scratch
more detailsDesign & Photo, Freelancing, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues |
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| Strategic Business Planning for Designers (43 minutes) Posted Nov 3, 2010 |
Land Your Dream Job with Debbie Millman (9 minutes) Posted Oct 7, 2010 |
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 Develop a business plan for your design firm
more detailsBranding, Marketing, Promotion, Career, Client Relations, Business Issues, Business Plans |
 Job-hunting tips from one of design's most prominent personalities
more detailsCreativity, Career, Client Relations, Business Issues, Portfolios |
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| How to Get Work with Self-Initiated Assignments (45 minutes) Posted Sep 22, 2010 |
Freelance Career Management: Thinking Beyond the Paycheck (16 minutes) Posted Sep 16, 2010 |
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 Fake it till you make it: How to win work with self-initiated design
projects for your portfolio
more detailsCreativity, Branding, Career, Job Search, Logo Design, Case Studies, Printing Tips, Client Relations, Collateral, Business Issues, Resumes, Getting Hired, Brochures |
 Tips for building and maintaining a successful freelance career
more detailsDesign & Photo, Branding, Freelancing, Marketing, Promotion, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues, Web Design |
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| Back To The Future of Design with Alexander W. White (15 minutes) Posted Aug 4, 2010 |
Defamation, Privacy, and Publicity Basics (27:39) Posted Jul 28, 2010 |
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 Leading author and educator Alex White explains the changes currently happening in design
more detailsCreativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues |
 Defining defamation, privacy, and publicity from a legal perspective
more detailsBranding, Publicity, Marketing, Promotion, Client Relations, Business Issues, Privacy, Defamation |
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| Designers: Amp Up Your Creativity with Alexander W. White (15 minutes) Posted Jul 22, 2010 |
The Structure of a Well-Designed Website (26:18) Posted Jul 1, 2010 |
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 How to defeat creative blocks and nurture originality in graphic design.
more detailsCreativity, Branding, Marketing, Promotion, Printing Tips, Client Relations, Type, Business Issues |
 Map out the website before you start designing to save you and your
clients time and money
more detailsBranding, Marketing, Promotion, Client Relations, Business Issues, Web Design, Website Architecture |
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| Effective Self-Marketing With Online Portfolios (29:18) Posted May 18, 2010 |
Insurance Basics for Designers (25 minutes) Posted May 10, 2010 |
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 Marketing principles that will help you attract clients with your portfolio site
more detailsCreativity, Branding, Marketing, Promotion, Color, Client Relations, Business Issues, Web Design, Flash |
 A pathway to obtaining the insurance you need for your freelance practice or design firm
more detailsCareer, Freelancing, Client Relations, Business Issues, Insurance |
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| What Does It Take to be an Art Director (52:27) Posted Apr 23, 2010 |
Making the Most of It: Designing Well Despite Deprivation (36:51) Posted Jan 26, 2010 |
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 A guide for aspiring art directors, and those who have art direction
thrust upon them
more detailsCreativity, Marketing, Promotion, Client Relations, Type, Business Issues, Layout, Image Selection, Stock Photography, branding |
 These smart design strategies will help you maintain your sanity and
your standards when you're resource-strapped on a project.
more detailsType, Business Issues, Indesign, Layout, Image Selection, Stock Photography, magazine Design |
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| Income Taxes for Freelancers (35 minutes) Posted Jan 14, 2010 |
PDF-Based Forms 101 (48:49) Posted Nov 16, 2009 |
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 If you're new to freelancing, chances are that you have some questions about how to calculate and report your income taxes.
more detailsFreelancing, Business Issues, Income, Taxes |
 Interactive PDF-based forms are a convenient eco-friendly alternative
to paper-intensive info-gathering.
more detailsClient Relations, Business Issues, Pdfs, Acrobat, Illustrator, alternative Materials |
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| Branding Yourself (25:24) Posted Nov 4, 2009 |
Trademark Essentials for Graphic Designers (39:51) Posted Oct 23, 2009 |
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 NYU instructor Anna Savoie zeroes in on the role that design and
branding play in the creative professional's ongoing project of
self-promotion.
more detailsCreativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, illustrator |
 Shel Perkins breaks down intellectual property law for creatives.
This tutorial answers the following questions (among others): What
constitutes trademark infringement?
more detailsCareer, Digital Media & Tech, Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management |
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| Top 10 Brand Management Activities for Designers (41:44) Posted Sep 30, 2009 |
Copyright Essentials for Designers (22:44) Posted Aug 10, 2009 |
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 Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...
more detailsCreativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues |
 Author Shel Perkins discusses the basics of copyright ownership, protection, infringement, and licensing. Using real-world examples to illustrate copyright law, Shel provides the essential facts all...
more detailsCreativity, Client Relations, Business Issues, Project Management |
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| Best Practices in Green Design (40:46) Posted Jun 9, 2009 |
Fixed-Fee Proposals (39:42) Posted Jun 1, 2009 |
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 These days we all want to go green, but it's not so easy to know where to start and how to go about it. Rita Amladi, having thoroughly researched the issue, provides a guide to greening nearly every...
more detailsCase Studies, Alternative Materials, Printing Tips, Client Relations, Collateral, Business Issues |
 Our business expert Shel Perkins dissects and demystifies the all-important fixed-fee proposal. His advice and strategies address complex issues ranging from calculating standard rates to protecting...
more detailsClient Relations, Business Issues, Project Management |
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| Smart Designer/Client Contracts (38:51) Posted Mar 20, 2009 |
The Upside of a Down Economy (24:27) Posted Mar 2, 2009 |
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 Shel Perkins expertly guides you through the complexities of preparing a design-related contract. After laying out the basics of contracts and how they are interpreted by the legal system, Shel...
more detailsClient Relations, Business Issues, Project Management |
 Nancy Hoffmann addresses the sometimes-harsh facts of recession-era living with a wide variety of tips and strategies designed to keep both you and your business going strong through an economic...
more detailsMarketing, Promotion, Client Relations, Business Issues |
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| Working from Home Revealed (33:31) Posted Feb 13, 2009 |
Good Advice for Bad Times (21:52) Posted Feb 3, 2009 |
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 Ever wanted to start a freelance design practice out of your home? Designer/consultant Ivan Freaner did it successfully, and in this tutorial he gives advice on everything from finding clients to...
more detailsCreativity, Marketing, Promotion, Client Relations, Business Issues, Web Design, Project Management |
 Acclaimed author and educator Shel Perkins offers firm managers and self-employed designers six smart strategies for surviving, and maybe even thriving, during difficult economic times. Shel's hints...
more detailsMarketing, Promotion, Client Relations, Business Issues, Project Management |
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| Logo Design in Next to No Time (32:23) Posted Jan 23, 2009 |
Copywriting for Designers (28:12) Posted Dec 12, 2008 |
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 Angela Riechers arms you with the game plan for completing a logo design and getting client approval quickly. She offers hints for each stage in the process, identifies common sources of...
more detailsCreativity, Branding, Color, Logo Design, Client Relations, Business Issues |
 Designers can become more competitive by adding copywriting to their skill set. Nancy Hoffmann, a designer who has worked as a professional copywriter, understands how effective writing and...
more detailsCreativity, Branding, Copywriting, Client Relations, Business Issues, Web Design |
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| Make Your Design Work... No Matter What (33:41) Posted Nov 25, 2008 |
Project Management: Staying On Track (28:28) Posted Sep 16, 2008 |
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 Designers have to work with the tools and materials available, and those are not always ideal. Making assets out of familiar design liabilities is the subject of this tutorial by noted art director...
more detailsCreativity, Business Issues, Layout, Image Selection, Stock Photography |
 This lesson will help you avoid many of the most common and treacherous pitfalls of design project management. Renowned business consultant and author Shel Perkins explains how you can keep your...
more detailsClient Relations, Business Issues, Project Management |
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| Project Management: Planning and Staffing (21:15) Posted Sep 8, 2008 |
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 A productive designer/client relationship begins before any actual design work is done. Shel Perkins, one of the design world's foremost business experts, demonstrates how thorough planning and...
more detailsClient Relations, Business Issues, Project Management |
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