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Back to Home > Courses and Seminars > How-To Videos > Business Issues

Business Issues

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1–31 out of 31 listings
How To Make Your Client A Creative Partner (49 minutes)
Posted Dec 22, 2010
  Freelance Career Management: Landing Your First Gig (16 minutes)
Posted Nov 3, 2010
Minimize stress and revisions by collaborating closely with your clients  more details

Creativity, Career, Case Studies, Client Relations, Collateral, Business Issues
  How to start a freelance career from scratch  more details

Design, Freelancing, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues
 
Strategic Business Planning for Designers (43 minutes)
Posted Nov 3, 2010
  Land Your Dream Job with Debbie Millman (9 minutes)
Posted Oct 7, 2010
Develop a business plan for your design firm  more details

Branding, Marketing, Promotion, Career, Client Relations, Business Issues, Business Plans
  Job-hunting tips from one of design's most prominent personalities  more details

Creativity, Career, Client Relations, Business Issues, Portfolios
 
How to Get Work with Self-Initiated Assignments (45 minutes)
Posted Sep 22, 2010
  Freelance Career Management: Thinking Beyond the Paycheck (16 minutes)
Posted Sep 16, 2010
Fake it till you make it: How to win work with self-initiated design projects for your portfolio  more details

Creativity, Branding, Career, Job Search, Logo Design, Case Studies, Printing Tips, Client Relations, Collateral, Business Issues, Resumes, Getting Hired, Brochures
  Tips for building and maintaining a successful freelance career  more details

Design, Branding, Freelancing, Marketing, Promotion, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues, Web Design
 
Back To The Future of Design with Alexander W. White (15 minutes)
Posted Aug 4, 2010
  Defamation, Privacy, and Publicity Basics (27:39)
Posted Jul 28, 2010
Leading author and educator Alex White explains the changes currently happening in design  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues
  Defining defamation, privacy, and publicity from a legal perspective  more details

Branding, Publicity, Marketing, Promotion, Client Relations, Business Issues, Privacy, Defamation
 
Designers: Amp Up Your Creativity with Alexander W. White (15 minutes)
Posted Jul 22, 2010
  The Structure of a Well-Designed Website (26:18)
Posted Jul 1, 2010
How to defeat creative blocks and nurture originality in graphic design.  more details

Creativity, Branding, Marketing, Promotion, Printing Tips, Client Relations, Type, Business Issues
  Map out the website before you start designing to save you and your clients time and money  more details

Branding, Marketing, Promotion, Client Relations, Business Issues, Web Design, Website Architecture
 
Effective Self-Marketing With Online Portfolios (29:18)
Posted May 18, 2010
  Insurance Basics for Designers (25 minutes)
Posted May 10, 2010
Marketing principles that will help you attract clients with your portfolio site  more details

Creativity, Branding, Marketing, Promotion, Color, Client Relations, Business Issues, Web Design, Flash
  A pathway to obtaining the insurance you need for your freelance practice or design firm  more details

Freelancing, Client Relations, Business Issues, Insurance
 
What Does It Take to be an Art Director (52:27)
Posted Apr 23, 2010
  Making the Most of It: Designing Well Despite Deprivation (36:51)
Posted Jan 26, 2010
A guide for aspiring art directors, and those who have art direction thrust upon them  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues, Layout, Image Selection, Stock Photography
  These smart design strategies will help you maintain your sanity and your standards when you're resource-strapped on a project.  more details

Type, Business Issues, Indesign, Layout, Image Selection, Magazine Design, Stock Photography
 
Income Taxes for Freelancers (35 minutes)
Posted Jan 14, 2010
  PDF-Based Forms 101 (48:49)
Posted Nov 16, 2009
If you're new to freelancing, chances are that you have some questions about how to calculate and report your income taxes.  more details

Freelancing, Business Issues, Income, Taxes
  Interactive PDF-based forms are a convenient eco-friendly alternative to paper-intensive info-gathering.  more details

Alternative Materials, Client Relations, Business Issues, Pdfs, Acrobat, Illustrator
 
Branding Yourself (25:24)
Posted Nov 4, 2009
  Trademark Essentials for Graphic Designers (39:51)
Posted Oct 23, 2009
NYU instructor Anna Savoie zeroes in on the role that design and branding play in the creative professional's ongoing project of self-promotion.  more details

Creativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, Illustrator
  Shel Perkins breaks down intellectual property law for creatives. This tutorial answers the following questions (among others): What constitutes trademark infringement?  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management
 
Top 10 Brand Management Activities for Designers (41:44)
Posted Sep 30, 2009
  Copyright Essentials for Designers (22:44)
Posted Aug 10, 2009
Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...  more details

Creativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues
  Author Shel Perkins discusses the basics of copyright ownership, protection, infringement, and licensing. Using real-world examples to illustrate copyright law, Shel provides the essential facts all...  more details

Creativity, Client Relations, Business Issues, Project Management
 
Best Practices in Green Design (40:46)
Posted Jun 9, 2009
  Fixed-Fee Proposals (39:42)
Posted Jun 1, 2009
These days we all want to go green, but it's not so easy to know where to start and how to go about it. Rita Amladi, having thoroughly researched the issue, provides a guide to greening nearly every...  more details

Case Studies, Alternative Materials, Printing Tips, Client Relations, Collateral, Business Issues
  Our business expert Shel Perkins dissects and demystifies the all-important fixed-fee proposal. His advice and strategies address complex issues ranging from calculating standard rates to protecting...  more details

Client Relations, Business Issues, Project Management
 
Smart Designer/Client Contracts (38:51)
Posted Mar 20, 2009
  The Upside of a Down Economy (24:27)
Posted Mar 2, 2009
Shel Perkins expertly guides you through the complexities of preparing a design-related contract. After laying out the basics of contracts and how they are interpreted by the legal system, Shel...  more details

Client Relations, Business Issues, Project Management
  Nancy Hoffmann addresses the sometimes-harsh facts of recession-era living with a wide variety of tips and strategies designed to keep both you and your business going strong through an economic...  more details

Marketing, Promotion, Client Relations, Business Issues
 
Working from Home Revealed (33:31)
Posted Feb 13, 2009
  Good Advice for Bad Times (21:52)
Posted Feb 3, 2009
Ever wanted to start a freelance design practice out of your home? Designer/consultant Ivan Freaner did it successfully, and in this tutorial he gives advice on everything from finding clients to...  more details

Creativity, Marketing, Promotion, Client Relations, Business Issues, Web Design, Project Management
  Acclaimed author and educator Shel Perkins offers firm managers and self-employed designers six smart strategies for surviving, and maybe even thriving, during difficult economic times. Shel's hints...  more details

Marketing, Promotion, Client Relations, Business Issues, Project Management
 
Logo Design in Next to No Time (32:23)
Posted Jan 23, 2009
  Copywriting for Designers (28:12)
Posted Dec 12, 2008
Angela Riechers arms you with the game plan for completing a logo design and getting client approval quickly. She offers hints for each stage in the process, identifies common sources of...  more details

Creativity, Branding, Color, Logo Design, Client Relations, Business Issues
  Designers can become more competitive by adding copywriting to their skill set. Nancy Hoffmann, a designer who has worked as a professional copywriter, understands how effective writing and...  more details

Creativity, Branding, Copywriting, Client Relations, Business Issues, Web Design
 
Make Your Design Work... No Matter What (33:41)
Posted Nov 25, 2008
  Project Management: Staying On Track (28:28)
Posted Sep 16, 2008
Designers have to work with the tools and materials available, and those are not always ideal. Making assets out of familiar design liabilities is the subject of this tutorial by noted art director...  more details

Creativity, Business Issues, Layout, Image Selection, Stock Photography
  This lesson will help you avoid many of the most common and treacherous pitfalls of design project management. Renowned business consultant and author Shel Perkins explains how you can keep your...  more details

Client Relations, Business Issues, Project Management
 
Project Management: Planning and Staffing (21:15)
Posted Sep 8, 2008
   
A productive designer/client relationship begins before any actual design work is done. Shel Perkins, one of the design world's foremost business experts, demonstrates how thorough planning and...  more details

Client Relations, Business Issues, Project Management