CVS

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CVS Health Changes Name, Kicks Tobacco for More Than #OneGoodReason - Posted September 3, 2014
Go big or go home! Cigarettes are notably absent on the shelves of 7,600 CVS/pharmacy stores today -- a month earlier than expected. In their stead comes a new name (CVS Health), a new tagline ("Health is Everything") and a new raison d' tre: changing the future health of Americans for the... [PRNewser]

CVS Quits Smoking, Gets Defensive About It - Posted February 5, 2014
This morning's biggest CSR news comes via the country's largest pharmacy chain. As announced in this press release, ... [PRNewser]

CVS Paying the PR Price for Long Receipts - Posted August 29, 2013
PR experts know the power of social media. Social media, in fact, has guaranteed the continued need for PR professionals. Celebrities, athletes and brands seem incapable of setting down their iPhones and not spouting off to the rest of the world their feelings about ... [PRNewser]

Adventures in Marketing: CVS Can't Say 'Vibrator' Without Giggling - Posted March 1, 2013
Some quick background info: When it comes to pharmacies (at least in the northeast), people seem to be either Walgreens people or CVS people. My mother and I are loyal members of the latter group, and share a CVS card (the membership card that allows customers to receive discounts and build... [PRNewser]

Four Ways CMOs of Major Companies are Using Social, Multimedia to Engage Audiences - Posted October 4, 2011
Social media and PR were foremost on the minds of top marketers yesterday at ... [PRNewser]

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