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Case Studies
Courses | How-To Videos | Corporate Training | Your Courses
1–20 out of 20 listings
| How To Make Your Client A Creative Partner (49 minutes) Posted Dec 22, 2010 |
How to Get Work with Self-Initiated Assignments (45 minutes) Posted Sep 22, 2010 |
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 Minimize stress and revisions by collaborating closely with your clients
more detailsCareer, Creativity, Career, Case Studies, Client Relations, Collateral, Business Issues |
 Fake it till you make it: How to win work with self-initiated design
projects for your portfolio
more detailsCreativity, Branding, Career, Job Search, Logo Design, Case Studies, Printing Tips, Client Relations, Collateral, Business Issues, Resumes, Getting Hired, Brochures |
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| Listening to Type (21:10) Posted Jun 10, 2010 |
14 Practical Strategies for Developing Creative Solutions (46:00) Posted Jun 9, 2010 |
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 Make your typography speak clearly and effectively to your audience
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout |
 Wow the client with unexpected design concepts
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Printing Tips, Client Relations, Layout |
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| Creative Problem Solving (49:56) Posted Mar 31, 2010 |
How to Build a Logo - Type, Image, and Space (27:32) Posted Mar 29, 2010 |
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 Examine the thought processes involved in truly creative branding.
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Case Studies, Type, printing Tips |
 Parsons professor Alex W. White closes his four-part series on logo
design by examining how the three main components of a mark-type, image, and
space--can interact successfully.
more detailsDesign & Photo, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type, creativity |
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| Top 10 Brand Management Activities for Designers (41:44) Posted Sep 30, 2009 |
How to Build a Logo, Part 2: Image and Space (24:05) Posted Sep 8, 2009 |
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 Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...
more detailsCreativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues |
 In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies |
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| 10 Tips on Rebranding for Designers (35:15) Posted Aug 21, 2009 |
Inspired Originality (39:45) Posted Aug 14, 2009 |
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 Before you work on your next brand redesign, you should watch this tutorial by branding professional and educator Jonathan Gouthier, whose ten tips will help designers take full advantage of all...
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Client Relations |
 Art director and design critic Angela Riechers offers observations and suggestions on design inspiration. In addition to displaying examples of what inspires her and how she channels that into...
more detailsCreativity, Color, Logo Design, Case Studies, Type, Magazine Design |
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| Rock-Solid Brands: Essentials of Brand Longevity (24:42) Posted Aug 7, 2009 |
Best Practices in Green Design (40:46) Posted Jun 9, 2009 |
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 How does a brand stay strong for decades? Some well-known brands have remained virtually the same in their visual identity; others have had to adapt to social or cultural change in order to stay...
more detailsBranding, Marketing, Promotion, Copywriting, Case Studies |
 These days we all want to go green, but it's not so easy to know where to start and how to go about it. Rita Amladi, having thoroughly researched the issue, provides a guide to greening nearly every...
more detailsCase Studies, Alternative Materials, Printing Tips, Client Relations, Collateral, Business Issues |
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| Designers With Double Lives: The "Creative" as Artist (28:15) Posted Jun 5, 2009 |
Creating Logo Families (26:34) Posted Feb 25, 2009 |
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 Aliyah Marr profiles four professional designers who spend their "off hours" on creative projects--;painting, photography, short experimental movies--;that end up informing their design work in...
more detailsCreativity, Case Studies, Web Design |
 When a brand branches out, how can a core logo be adapted to reflect new services, products, acquisitions, etc.? With a plethora of case studies encompassing brands of all types and sizes,...
more detailsBranding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Client Relations |
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| Putting It Together: Achieving a Unified Design (24:13) Posted Oct 1, 2008 |
Five Steps to Improve Your Design Process (48:22) Posted Aug 26, 2008 |
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 In this tutorial, design professor and author Alex White explores a major aspect of what distinguishes great all-around design from something merely "attractive." Unity, he claims, is what happens...
more detailsCreativity, Case Studies, Image Selection |
 Alex White guides you through five principles that you can apply to your design practice to ensure legible, memorable results. These are: relationships, contrast, hierarchy, structure, and color....
more detailsRelationships, Color, Case Studies |
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| The Designer's Role in Bringing a Brand to Life (37:41) Posted Jul 22, 2008 |
Creating the Unexpected (34:00) Posted Jul 16, 2008 |
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 In this tutorial, instructor Jonathan Gouthier highlights each of the three roles a designer can expect to play in today's market: strategist, researcher, and visual communicator. Jonathan explains...
more detailsBranding, Logo Design, Case Studies |
 Almost everything you design has a set of expectations attached to it. If you're not careful, you can follow these expectations too closely and create cliched design. This video shows how you can...
more detailsCreativity, Case Studies, Book Design |
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| The Human Touch: How to Not Work on the Computer (36:55) Posted Jun 13, 2008 |
Sick, Lost, Broken Brands: Symptoms and Recovery (33:49) Posted Jun 5, 2008 |
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 In today's digital world a hyper-reliance on computer technology often leads to the mundane and expected. Many of the traditional techniques for creation are being lost. Yet it is the role of the...
more detailsCreativity, Case Studies, Book Design |
 What do you currently do when your brand seems to be stagnant or unresponsive? Throw up your hands or do nothing? In this tutorial, Jonathan Gouthier will highlight problematic areas for brands and...
more detailsBranding, Logo Design, Case Studies |
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