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Back to Home > Courses and Seminars > How-To Videos > Case Studies

Case Studies

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1–20 out of 20 listings
How To Make Your Client A Creative Partner (49 minutes)
Posted Dec 22, 2010
  How to Get Work with Self-Initiated Assignments (45 minutes)
Posted Sep 22, 2010
Minimize stress and revisions by collaborating closely with your clients  more details

Creativity, Career, Case Studies, Client Relations, Collateral, Business Issues
  Fake it till you make it: How to win work with self-initiated design projects for your portfolio  more details

Creativity, Branding, Career, Job Search, Logo Design, Case Studies, Printing Tips, Client Relations, Collateral, Business Issues, Resumes, Getting Hired, Brochures
 
Listening to Type (21:10)
Posted Jun 10, 2010
  14 Practical Strategies for Developing Creative Solutions (46:00)
Posted Jun 9, 2010
Make your typography speak clearly and effectively to your audience  more details

Creativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout
  Wow the client with unexpected design concepts  more details

Creativity, Branding, Marketing, Promotion, Color, Case Studies, Printing Tips, Client Relations, Layout
 
Creative Problem Solving (49:56)
Posted Mar 31, 2010
  How to Build a Logo - Type, Image, and Space (27:32)
Posted Mar 29, 2010
Examine the thought processes involved in truly creative branding.  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Case Studies, Printing Tips, Type
  Parsons professor Alex W. White closes his four-part series on logo design by examining how the three main components of a mark-type, image, and space--can interact successfully.  more details

Design, Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type
 
Top 10 Brand Management Activities for Designers (41:44)
Posted Sep 30, 2009
  How to Build a Logo, Part 2: Image and Space (24:05)
Posted Sep 8, 2009
Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...  more details

Creativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues
  In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies
 
10 Tips on Rebranding for Designers (35:15)
Posted Aug 21, 2009
  Inspired Originality (39:45)
Posted Aug 14, 2009
Before you work on your next brand redesign, you should watch this tutorial by branding professional and educator Jonathan Gouthier, whose ten tips will help designers take full advantage of all...  more details

Creativity, Branding, Marketing, Promotion, Color, Case Studies, Client Relations
  Art director and design critic Angela Riechers offers observations and suggestions on design inspiration. In addition to displaying examples of what inspires her and how she channels that into...  more details

Creativity, Color, Logo Design, Case Studies, Type, Magazine Design
 
Rock-Solid Brands: Essentials of Brand Longevity (24:42)
Posted Aug 7, 2009
  Best Practices in Green Design (40:46)
Posted Jun 9, 2009
How does a brand stay strong for decades? Some well-known brands have remained virtually the same in their visual identity; others have had to adapt to social or cultural change in order to stay...  more details

Branding, Marketing, Promotion, Copywriting, Case Studies
  These days we all want to go green, but it's not so easy to know where to start and how to go about it. Rita Amladi, having thoroughly researched the issue, provides a guide to greening nearly every...  more details

Case Studies, Alternative Materials, Printing Tips, Client Relations, Collateral, Business Issues
 
Designers With Double Lives: The "Creative" as Artist (28:15)
Posted Jun 5, 2009
  Creating Logo Families (26:34)
Posted Feb 25, 2009
Aliyah Marr profiles four professional designers who spend their "off hours" on creative projects--;painting, photography, short experimental movies--;that end up informing their design work in...  more details

Creativity, Case Studies, Web Design
  When a brand branches out, how can a core logo be adapted to reflect new services, products, acquisitions, etc.? With a plethora of case studies encompassing brands of all types and sizes,...  more details

Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Client Relations
 
Putting It Together: Achieving a Unified Design (24:13)
Posted Oct 1, 2008
  Five Steps to Improve Your Design Process (48:22)
Posted Aug 26, 2008
In this tutorial, design professor and author Alex White explores a major aspect of what distinguishes great all-around design from something merely "attractive." Unity, he claims, is what happens...  more details

Creativity, Case Studies, Image Selection
  Alex White guides you through five principles that you can apply to your design practice to ensure legible, memorable results. These are: relationships, contrast, hierarchy, structure, and color....  more details

Relationships, Color, Case Studies
 
The Designer's Role in Bringing a Brand to Life (37:41)
Posted Jul 22, 2008
  Creating the Unexpected (34:00)
Posted Jul 16, 2008
In this tutorial, instructor Jonathan Gouthier highlights each of the three roles a designer can expect to play in today's market: strategist, researcher, and visual communicator. Jonathan explains...  more details

Branding, Logo Design, Case Studies
  Almost everything you design has a set of expectations attached to it. If you're not careful, you can follow these expectations too closely and create cliched design. This video shows how you can...  more details

Creativity, Case Studies, Book Design
 
The Human Touch: How to Not Work on the Computer (36:55)
Posted Jun 13, 2008
  Sick, Lost, Broken Brands: Symptoms and Recovery (33:49)
Posted Jun 5, 2008
In today's digital world a hyper-reliance on computer technology often leads to the mundane and expected. Many of the traditional techniques for creation are being lost. Yet it is the role of the...  more details

Creativity, Case Studies, Book Design
  What do you currently do when your brand seems to be stagnant or unresponsive? Throw up your hands or do nothing? In this tutorial, Jonathan Gouthier will highlight problematic areas for brands and...  more details

Branding, Logo Design, Case Studies