Chad Hopenwasser

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Sightings (18)

Spotted around the media universe

CP+B Rolls Out New Kraft Mac & Cheese Spots - Posted April 30, 2014
CP+B have unveiled the latest in their continuing "You Know You Love It" campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft's macaroni and orange goo product has included the funny, on-point "What I Did For Love" and the nostalgia-laden "... [AgencySpy]

CP+B Appoints Replacement for Hopenwasser - Posted March 13, 2014
Crispin Porter + Bogusky didn't have to look any further than from within to find someone to succeed Chad Hopenwasser, the eight-year agency vet and VP/director of video production who... [AgencySpy]

CP+B Vet Assumes Head of Integrated Production Post at Chiat NY - Posted February 28, 2014
It took some time, but the folks at TBWA\Chiat\Day New York have finally landed a new head of integrated production in Chad Hopenwasser, who joins the agency after spending nearly the last eight years at Crispin Porter + Bogusky. Hopenwasser essent... [AgencySpy]

Vanilla Ice Rocks Out in New Kraft Mac n' Cheese Spot from CP+B - Posted February 18, 2014
Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own "Ninja Rap" in a new spot from CP+B promoting Kraft's ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pa... [AgencySpy]

CP+B, Xbox One Take Different Approach with 'Lost' - Posted January 13, 2014
Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system "games and entertainment are no longer separated.... [AgencySpy]

New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues - Posted November 12, 2013
With the Xbox One's November 22nd launch date looming ever nearer, CP+B's marketing blitz for Microsoft's next-gen system continues with two new spots. Coming on the heels of the "Invitation" spot released late last month, the two new short spots highlight the system's diverse capabilities while othe... [AgencySpy]

Fruit of the Loom Infuses Luck into New Underwear - Posted November 6, 2013
Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the Hoover Dam in Boulder City and the Seven Star Cavern... [AgencySpy]

Microsoft, CP+B Send Xbox One 'Invitation' - Posted October 25, 2013
I may be something of a Sony loyalist, but I've got to admit CP+B's new spot "Invitation" makes the Xbox One shine. Even some of Sony's biggest fanboys might concede it looks a lot better than the recent PS4 spot. Directed by Hungry Man's ... [AgencySpy]

Parents Get Feisty in New Microsoft Advert from CP+B, Roman Coppola - Posted August 22, 2013
In CP+B's new Roman Coppola-directed spot for Microsoft, sweet children sing in asparagus suits while their parents frantically capture every moment using their iPhones and Androids. A brawl ensues, with parents fighting for the perfect panorama, jostling one another to avoid phone photobombing, and... [AgencySpy]

Jell-O, CP+B Give Young Boy an Unfortunate Comb Over - Posted August 12, 2013
Men with comb overs look hapless. Little boys with comb overs look creepy. To see the difference, please watch the latest Jell-O television spot, appropriately titled "Comb Over." In the forty-five-second ad built by CP+B, a balding father whose depressing life resembles a deflated balloon schools his son on the importance of... [AgencySpy]

Jell-O's Funpocalypse, Much More Exciting Than Actual Apocalypse - Posted December 17, 2012
We're only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel... [AgencySpy]

CP+B, Arby's Now Bust Subway's Chops in Long-Form - Posted October 30, 2012
We guess things have come full circle in a sense with CP+B's "Slicing Up Freshness" campaign for Arby's, which kicked off with two spots at the beginning of October and now closes out the month with a long-form version of t... [AgencySpy]

Old Navy Plays into Chicago Bears' Fans Stereotype - Posted August 30, 2012
Though most of the actors of Saturday Night Live's classic "Superfans" sketch are either dead or probably have no interest in reviving their Bears-loving mustachioed characters, it doesn't the mean decades old sketch has been forgotten by the general public. In fact, CP+B have brought Superfans lookalikes back for a new... [MediaJobsDaily]

The '90210' Casting Call Continues for Old Navy - Posted August 8, 2012
  Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it's Luke Perry and Jennie Garth's turn to take center stage in CP+B's "Fun... [AgencySpy]

CP+B Brings Chef Expertise, Fast Food Together for Applebee's - Posted July 2, 2012
Applebee's is separating themselves from the "good ole American" aesthetic. With their new "See You Tomorrow" campaign created by CP+B, they're emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting. The first two TV spots directed by ... [AgencySpy]

CP+B Names Director of Video Production - Posted March 6, 2012
We've been told that VP, director of video production is a newly created position at Crispin Porter + Bogusky and the agency needed look no further than within to fill the role. The Boulder-based operation has appointed Chad Hopenwasser... [AgencySpy]

CP+B Celebrates a Kraft 'Diamond Jubilee' with More Skimming Parents - Posted February 27, 2012
Well, if it ain't broke, don't ... [AgencySpy]

While We Wait for NBA Lockout to End, Let's Watch Pros Work Out - Posted November 11, 2011
We don't know how many of you a... [AgencySpy]

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