Charles Wolford

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Sightings (4)

Spotted around the media universe

Fallon Continues the Goofiness for Loctite - Posted June 25, 2014
Last month, Fallon launched a new campaign for Henkel's Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, u... [AgencySpy]

Fallon Brings Fanny Packs, Bad Dancing for Loctite - Posted May 13, 2014
Fallon Minneapolis launched a new campaign today for Henkel's Loctite Adhesives, promoting Loctite Super Glue. At the center of the campaign is a 30-second TV spot called "Win At Glue" which Fallon created along with production company O Positive."Win At Glue" will air on national TV, "including major sports events, season finales,... [AgencySpy]

King Succeeds Buchner as Fallon CMO - Posted September 6, 2013
It took a couple of months, but Fallon has found a new chief marketing officer from within, appointing 16-year vet John King to the position. King (pictured) takes over for ... [AgencySpy]

Sex Sells, So Sealy Brings Us Mattress Porn - Posted December 4, 2012
The "Trust Sleepy's for the rest of your life" catchphrase is not only the most creative mattress slogan ever, it might also be the cleverest double entendre of all time. For other mattress brands hoping to appeal to new customers, second place is all you can really hope for. Arcana Academy,... [AgencySpy]

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