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Sightings (5)

Spotted around the media universe

Why Did Charmin Delete This Great Thor Tweet? - Posted November 11, 2013
Given all the social media PR Fails you read about (like this one and this one and this one), we understand w... [FishbowlDC]

Social Media Brand Chatter Doesn't Always Leave an Impression - Posted March 28, 2013
Everybody loved the recent back-and-forth between Kit Kat and Oreo on Twitter, and we're fond of the "is it an April Fool's joke or not" concept behind Scope's new "bacon mouthwash" campaign. But this little interaction between Charmin (wh... [FishbowlDC]

Which Companies Do Social Humor Best? - Posted August 16, 2012
News flash: Corporate communications don't have to be dryer than wallpaper and burnt toast, and you don't need viral videos, scripted scenes or comedic spokespeople to have a little fun with your messaging. We're all told to "humanize the brand", and we know that people love a good laugh more than... [FishbowlDC]

Kim Kardashian is the Spokesperson for the Potty - Posted November 24, 2010
[caption id="attachment_9910" align="alignleft" width="300" caption="Photo: AP"][/caption] It's that time of year again. There's turkey, Black Friday, the Macy's parade, and Charmin opens its free bathrooms. For the fifth year, the Charmin Restroom... [FishbowlDC]

Charmin PR on Time Square Bathrooms: 'We're Not a Believer in All Media is Good Media' - Posted October 22, 2009
For the last three years, Charmin has set up free public bathrooms in the middle of New York's Time Square. The campaign always gets a lot of buzz and Proctor and Gamble PR tells us that it has generated two billion media impressions. This year, a new twist has been added, as... [FishbowlDC]