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Sightings (12)

Spotted around the media universe

14 PR and Social Media Winners from Super Bowl XLVIII - Posted February 3, 2014
That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo's breakout success on social. Still, a few companies and personalities did manage some clever nuggets, which we will now... [PRNewser]

STUDY: Doritos, M&M's and More Score Perception Bumps with Super Bowl Previews - Posted January 31, 2014
You may have heard that there's a sporting event coming up this Sunday and that every brand in the world wants to make the most of it. Everyone in the PR/marketing/advertising world wondered whether this year's decision to allow the public to watch full ads before the game would help the brands... [PRNewser]

Morning Media Newsfeed: MSNBC Fires Staffer | Executive Travel Folds | Zynga Lays Off 300 - Posted January 31, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [Fishbowl NY]

Morning Media Newsfeed: MSNBC Fires Staffer | Executive Travel Folds | Zynga Lays Off 300 - Posted January 31, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

'Manipulative' Cheerios Ad Aired During Golden Globes Sparks Twitter Backlash - Posted January 14, 2014
The Golden Globes' purpose is to celebrate artists who succeed in making audiences feel something. During one of the awards show's commercial breaks, Cheerios, with its "Nana" ad, also tried to make people feel things; but unless those things were intended to be anger, disgust and disillusionment, the spot failed. Miserably. Cheerios... [PRNewser]

Cheerios Anti-GMO Move: PR Win, Marketing Stunt, or Both? - Posted January 9, 2014
Lots of people really don't like the concept of genetically modified organisms in their food; just check out what happened to Cheerios when they tried ... [PRNewser]

Children's Response to Interracial Cheerios Commercial Will Restore Your Faith in Humanity - Posted July 19, 2013
Last month we dis... [PRNewser]

'Cheerios' Ad Featuring Interracial Couple Generates Major Buzz. In 2013. - Posted June 3, 2013
The definition of the "All-American family" has evolved (and is still evolving) into a much more inclusive, realistic concept than it was in the days of the Cleavers. Many of today's movies and television shows reflect that evolution by featuring all sorts of families in their storylines, including interracial, single-parent, and... [AgencySpy]

Cheerios Ad Featuring Interracial Couple Generates Major Buzz. In 2013. - Posted June 3, 2013
The definition of the "All-American family" has evolved (and is still evolving) into a much more inclusive, realistic concept than it was in the days of the Cleavers. Many of today's movies and television shows reflect that evolution by featuring all sorts of families in their storylines, including interracial, single-parent, and... [PRNewser]

Could the Continuing Food Label PR Wars Lead to Healthier Products? - Posted April 4, 2013
When we hear the words "deceptive marketing", we generally think of campaigns that promote the blatantly false or grossly exaggerated "benefits" of a product (i.e. the butt-sculpting superpower of Sketchers Shape Ups or the death-cheating health claims of POM juice). In cases like these, the offendi... [PRNewser]

PR Fail: Cheerios GMO Backlash Goes Social - Posted December 3, 2012
Cheerios recently tried to make the most of social media as a PR tool by doing what everyone else was already doing: designing Facebook apps to encourage its hundreds of thousands of fans to interact with the brand. U... [PRNewser]

Party Affiliation Affects Brand Preference (Ugh) - Posted October 26, 2012
Today in Almost Certainly Meaningless News: Many Americans consider their political affiliations to be a private matter and prefer not to discuss related issues at family gatherings in order to avoid fistfights; most would almost certainly insist that party... [PRNewser]

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