Chipotle

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Chipotle Spending Its Burrito Bucks on GSD&M and the City of Austin - Posted June 3, 2014
Where else? Texas. Chipotle, that farm-friendly, Denver-based home for burrito mavens, has earned a fair amount of love in marketing circles for its witticisms, ... [AgencySpy]

Chipotle Gives You George Saunders on a Coffee Cup - Posted May 16, 2014
Advertising may not be art, but can it at least be literature? According to Vanity Fair, one Jonathan Safran Foer--dietary scold, wearer of spectacles, and owner of ... [MediaJobsDaily]

Chipotle Gives You George Saunders on a Cup - Posted May 16, 2014
Advertising may not be art, but can it at least be literature? According to Vanity Fair, one Jonathan Safran Foer--dietary scold, wearer of spectacles, and owner of ... [TVNewser]

Taco Bell Will Be Testing New Restaurants That Serve Milkshakes Spiked With Guinness - Posted April 28, 2014
First they went after McD's with an ad filled with Ronald McDonalds. Now they're going after Chipotle. Taco Bell is testing out a "fast-casual" restaurant called US Taco Co... [PRNewser]

Chipotle Comms Clarifies: Fear Not the 'Guacpocalypse' - Posted March 6, 2014
Here's a case in which a company's PR might almost regret having to contradict a viral story. A couple of days ago a post on ThinkProgress highligh... [PRNewser]

Chipotle Goes All In on 'Factory Farming' Message with Hulu Mini-Series - Posted January 27, 2014
Chipotle appears to have taken content marketing to its logical conclusion by producing an online mini-series that never once mentions its own product. From what we can tell, Farmed and Dangerous--created with NY "branded entertainment" firm Piro--stars Laura Palmer's dad as a guy who doe... [AgencySpy]

Chipotle Goes All In on 'Factory Farming' Message with Hulu Mini-Series - Posted January 27, 2014
Chipotle appears to have taken content marketing to its logical conclusion by producing an online mini-series that never once mentions its own product. From what we can tell, Farmed and Dangerous--created with NY "branded entertainment" firm Piro--stars Laura Palmer's dad as a guy who doe... [PRNewser]

Chipotle Sponsors an Entire Page on HuffPo - Posted October 22, 2013
If people keep asking you to define "sponsored content", then we have just the URL for you--today our sister site FishbowlNY ... [AgencySpy]

Huffington Post Launches Chipotle Site - Posted October 22, 2013
The Huffington Post has a page/vertical for almost everything you can imagine, so why not give one to Chipotle? Okay, it's not exactly a Chipotle site; HuffPost is calling it "Food for Thought." But it might as well be one... [Fishbowl NY]

Huffington Post Launches Chipotle Site - Posted October 22, 2013
The Huffington Post has a page/vertical for almost everything you can imagine, so why not give one to Chipotle? Okay, it's not exactly a Chipotle site; HuffPost is calling it "Food for Thought." But it might as well be one... [FishbowlNY]

Another Day, Another Monsanto GMO Protest - Posted October 17, 2013
We don't envy Monsanto right now. Sure, it's a super-wealthy international "biotech corporation" that touts its seeds, pesticides and other products as part of the "sustainable agriculture" movement, but a fairly big slice of the public ... [AgencySpy]

Another Day, Another Monsanto GMO Protest - Posted October 17, 2013
We don't envy Monsanto right now. Sure, it's a super-wealthy international "biotech corporation" that touts its seeds, pesticides and other products as part of the "sustainable agriculture" movement, but a fairly big slice of the public ... [PRNewser]

Here's a More Accurate Version of Chipotle's 'Scarecrow' Campaign - Posted September 20, 2013
When posting on Chipotle's impressive new campaign last week, we noted a few contradictions. The company wants to define itself as the anti-"Big Food" brand, but it's a fast food chain once partially owned by McDonald's. And while the chickens in your burrito may be "food with integrity (TM)", they most... [PRNewser]

Public Grows More Skeptical of Brands' 'Green' Claims - Posted September 17, 2013
[caption id="attachment_72913" align="aligncenter" width="560"] If you think it, then it might as well be true.[/caption] The big takeaway from the latest "Green Gauge" survey from global research comp... [PRNewser]

Chipotle Aims to Tackle 'Big Food' with New Multimedia Campaign - Posted September 13, 2013
Chipotle's food may contain some GMOs (score one for transparency), but that obviously won't stop the brand from gunning for "Big Food". This high-budget movie makes that point clear with a tune swiped from Wille Wonka and the Chocolate Factory, and while we do prefer ... [PRNewser]

Social Strategy Failures: Learn What Not To Do On Twitter From The People Who Did It - Posted July 26, 2013
For every wildly popular social media success, there is an equally fantastic social media failure somewhere on the web - probably more, actually. Most social media failures don't make the news (they're failures after all, and by design are quickly forgotten), but those that DO are the true gems. They show us... [AllFacebook]

Chipotle Fakes Twitter Hack for 20th Anniversary Publicity Stunt - Posted July 25, 2013
Chipotle's official Twitter feed, @ChipotleTweets, appeared to have been hacked when it started sending out strange, seemingly random messages this past Sunday, like: Hi sweetie, can you please pick up some lime, salt, and onions? twitter -- Chipotle (@ChipotleTweets) July 21, 2013 ... [PRNewser]

CEO Promises a 'Better Taco Bell' With Healthier Menu Items - Posted April 11, 2013
Last year, in an effort to compete with more upscale fast food chains like Chipotle (and to improve its own image), Taco Bell launched its Cantina menu, ... [PRNewser]

Is Chipotle's Change-Rounding Frugal or Sneaky? - Posted August 30, 2012
Popular chain Chipotle Mexican Grill, which touts its organic ingredients and claims to follow a rough approximation of fair trade policies (though it was once owned by ... [PRNewser]

Chipotle in Trouble Over Undisclosed Bacon - Posted August 20, 2011
Maxim senior editor Seth Porges has prompted a menu change at Chipotle. After years of eating at the Mexican chain, he recently discovered that the pinto beans were made with bacon. The Huffington Post says th... [AgencySpy]

Spin the Agencies of Record - Posted March 17, 2011
[caption id="attachment_17536" align="alignleft" width="307" caption="A cute baby on the Chipotle "Fan-Antics" page."][/caption] Chipotle has chosen digital agency Rokkan for a variety of projects in 2011 including development o... [PRNewser]

NBC Wants to Buy Your Chipotle Meal - Posted February 24, 2011
In the mood for Chipotle? Watch a 90-second promo video for NBC's upcoming ... [WebNewser - SocialTimes.com]

Denny's Selects ICR as AOR, Erwin-Penland for Consumer Work - Posted September 1, 2010
Restaurant chain Denny's has selected ICR as its AOR, handling corporate, financial, and crisis communications. Hill & Kn... [PRNewser]

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