Christophe Coudray

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Spotted around the media universe

PUR Taps Arnold for AOR Duties - Posted December 20, 2013
To kick things off today, let's start with Kaz/Helen of Troy, the parent company of water filtration brand PUR, which has selected Arnold Worldwide to serve as its new agency of record. Yes, there was a review and the incumbent was TBWA\Chiat\Day, which sources say did not defend the biz. A... [AgencySpy]