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Sightings (21)
Report: Facebook Likes Must Lead Fans To Purchase, Consider, Recommend Brands - Posted May 9, 2012
The latest attempt to quantify what a Facebook like is worth comes from ... [AllFacebook]
Volume, Emotion, Sponsorship: What Brands Have An Edge on Social Media Strategies? - Posted April 30, 2012
Market Strategies International recently released the first edition of what it says will be an annual Social Media Brand Index, a measure for brands both of consumer-generated soci... [semanticweb.com]
Spotify Will Appear On Coca-Cola's Facebook Page - Posted April 18, 2012
Spotify held a press conference today to announce a global partnership with Coca-Cola, putting the music player on the beverage bran... [AllFacebook]
Facebook VP Fischer Advises An 'Always-On Strategy' - Posted April 18, 2012
The Ad Age Digital Conference continued this morning with a presentation from David Fischer, Facebook's VP of business and marketing partnerships, whose presentation could be boiled down to this: "Your brand needs an always-on strategy... [PRNewser]
Spotify Announces Global Partnership with Coca-Cola - Posted April 18, 2012
Spotify announced a global partnership with Coca-Cola that leverages the beverage company's scale and reach to expand the digital music service to new markets. "I can't think of any brand that has the same amount of ubiquity in the world as Coke," said Spotify founder Daniel Ek.
Emmanuel Seuge, h... [AllFacebook]
Spotify Announces Global Partnership with Coca-Cola - Posted April 18, 2012
Spotify announced a global partnership with Coca-Cola that leverages the beverage company's scale and reach to expand the digital music service to new markets. "I can't think of any brand that has the same amount of ubiquity in the world as Coke," said Spotify founder Daniel Ek.
Emmanuel Seuge, h... [SocialTimes.com]
"Happiness Is" -- Coke Joins Tumblr - Posted January 5, 2012
Tumblr is known for jaw-dropping visuals and hyper-focused topics, which is why brands have to think outside the advertising box to have a blog that fans will care about. Coca-Cola's new Tumblr page features one of the great designs of the last century: the classic Coca-Cola bottle.
The "Happiness Is -"... [SocialTimes.com]
Hanson Beer Is Coming, and Other Strange Beverage News - Posted December 1, 2011
[caption id="attachment_30915" align="alignleft" width="286" caption="Hanson!"][/caption]
Beverage branding news today is bananas.
We started the day with news t... [PRNewser]
QR Codes Are Making Their Way Into the Holiday Season - Posted November 14, 2011
Over the past year or so, there's been a lot of back and forth about QR codes... [PRNewser]
Imagine Your Music Festival Wristband Auto Updated to Facebook - Posted August 9, 2011
Share@Site enables event visitors to update their social network accounts using RFID technology while getting them more involved in the excitement and fun of the event. RFID is radio-frequency identity technology that uses tiny computer chips to track items.
Share@Site i... [SocialTimes.com]
Pepsi Using Foursquare on Worldwide Social Media Campaign - Posted July 13, 2011
Pepsi is using a Foursquare badge on a worldwide campaign as a very important part of the company's "Summer Time is Pepsi Time" social media and TV campaign.
According to Marketing Daily, the Foursqu... [SocialTimes.com]
Success Lessons from Corporate Social Media Summit (1 of 4) - Posted June 23, 2011
"Embed social media across the fabric of your company to become a better business."
Richard Binhammer, Head of Social Media and Corporate Reputation Management at Dell drove home one of the key takeaways from The... [SocialTimes.com]
Women at NBCU Event Focuses on Reaching the Female Hispanic Consumer - Posted April 5, 2011
[caption id="attachment_18695" align="alignnone" width="529" caption="Caption after the jump."][/caption]
"The Latino population are not immigrants. They're here, right here, right now."
So said Iman, the former ... [PRNewser]
Coke Boosts Fanta With Campaign Across 190 Countries - Posted April 2, 2011
... [TVNewser]
Study Finds Correlation Between Social Media Popularity and Share Price - Posted March 18, 2011
A study conducted by Pace University doctoral student Arthur O'Connor and Famecount.com, a ... [AgencySpy]
Companies Jumping on Organic Trends to Promote Tweets - Posted December 14, 2010
There's a new wave of Twitter-savvy advertisers who are adapting their marketing styles to Twitter's Promoted Products in order to put their tweets in front of hundreds of thousands of eager eyes. Not content creating their own hashtags, smart companies... [AllTwitter]
Coke Marcomms Team Reorganizes Around Consumer Engagement - Posted October 26, 2010
Late last week, Coca-Cola announced that its marketing communications team is being reorganized around three principles, marcomms leader Wendy Clark told ... [PRNewser]
Roll Call: Bolger Moves to B-M; Wadler Joins Zeno Group; and more - Posted October 1, 2010
David Bolger has joined Burson-Marsteller as MD of the firm's U.S. public affairs practice. Bolger will be based in Washington D.C. and reporting to U.S. public affairs practice chair Mike Lake. Previously, Bolger was president of ... [PRNewser]
BP Falls Off List of Best Global Brands - Posted September 16, 2010
To no one's surprise, BP has fallen off the list of Interbrand's ... [PRNewser]
Coca-Cola Launching 200 Country Blogger Tour - Posted October 21, 2009
Forget flying a few high profile bloggers to your corporate headquarters to meet with executives. Coca-Cola is taking the blogger tour to a whole new level. Three bloggers, who will be chosen by online voting to b... [PRNewser]
Coke Tests Bluetooth Ads at Olympics - Posted August 7, 2008
Coca-Cola is taking its mobile marketing ideas to the Olympics. The beverage giant, which, as an official sponsor of the Beijing Games, has a whole huge deal going on over there, has hooked up with Chinese marketing firm Pioco to distribute ... [ThinkMobile - SocialTimes.com]
