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Spotted around the media universe

10 Biggest and 5 Most Surprising Brands 'Friended' by Millennials - Posted October 16, 2014
No alcohol here, sorry. Recent studies have told us that the kids these days just aren't really into brands on social media. ... [FishbowlDC]

Beverage Companies Say They'll Reduce The Number of Calories Consumed By 2025 - Posted September 29, 2014
Coca-Cola, PepsiCo and Dr Pepper ... [FishbowlDC]

Facebook's Advertising Week 2014 Schedule - Posted September 15, 2014
Facebook will maintain a strong presence at the 11th annual ... [AllFacebook]

WORLD CUP: Kia Motors Overtakes Nike as Top Sponsor on Facebook, Twitter - Posted July 18, 2014
Germany edged Argentina to win the soccer portion of 2014 FIFA World C... [AllFacebook]

WORLD CUP: Nike Tops Other Sponsors In Mentions On Facebook, Twitter - Posted June 24, 2014
Just do it? Nike has when it comes to mentions of ... [AllFacebook]

INFOGRAPHIC: Social 2014 FIFA World Cup Brazil - Posted June 10, 2014
In the four years between 2010 FIFA World Cup South Africa and ... [AllFacebook]

W+K Presents the User-Generated Content Version of Coke's 'AHH Effect' - Posted May 21, 2014
As the season finale of any major show approaches, advertising agencies and brands gather together around their chai teas, complicated brownies and erasable markers to determine how they can collectively take advantage of the ratings spike to come. Coca-Cola figured out a way to win during the season finale of 'American Idol':... [GalleyCat]

Hollywood, Marketing Execs Talk Trends in Branded Entertainment - Posted May 13, 2014
Brands partnering with entertainment outlets to produce content represent an effective, though selective phenomenon, according to entertainment executives at a recent Creative Week panel in New York. They were there to commemor... [FishbowlDC]

Documents Show That Coca-Cola Supported Both MADD & A Group Opposed To Stricter Drunk Driving Laws - Posted May 13, 2014
The Huffington Post has gotten its hands on documents that show while Coca-Cola was supporting ... [FishbowlDC]

Coke Lays Off the 'Brominated Vegetable Oil' Sauce - Posted May 6, 2014
Note the brownish consistency... Ever tried to set your soda on fire and notice that it just wouldn't light up? Yesterday brought yet another case of a big brand responding to social media peer pressure. In a story that's o... [FishbowlDC]

Coke Makes Rainbows for South Africa - Posted April 28, 2014
Need an antidote to the sad, ridiculous, ridiculously sad racism playing out in the news here in America? Check out how Coca-Cola literally brought rainbows to the people of South Africa on the eve of Freedom Day, the ... [FishbowlDC]

Internet Week New York Is Around the Corner - Posted April 17, 2014
"People ultimately want homes that work, and they don't want to think about repairs. In the future, with smart homes and the 'Internet of Things', your home will take care of you". Those comments were made by design specialists during ... [FishbowlDC]

W+K, 180LA Invite the World to Rio for Coke and Pepsi - Posted April 3, 2014
The 2014 World Cup is coming to every continent but Westeros--and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the "One World, One Game" campaign. The first spot in Coke's "largest-ever marketing campaign" series is a global tour of... [GalleyCat]

INFOGRAPHIC: Visa Wins Sponsorship Engagement Gold Medal At 2014 Winter Olympic Games - Posted February 25, 2014
Russi... [AllFacebook]

Coke Repurposes Canine 'Cone of Shame' to Solve Humans' Addiction to Social Media - Posted February 21, 2014
Coca-Cola is taking a break from its trademark feel-good, heartwarming, Coke-could-create-world-peace-if-we'd-just-let-it c... [FishbowlDC]

360i Chairman Bryan Wiener Joins Expion In Same Role - Posted February 14, 2014
Enterprise social media software provider Expion has a new chairman, as ... [AllFacebook]

SUPER BOWL ADS: Winners And Losers On Facebook - Posted February 1, 2014
In the old days, viewers had to wait until Sup... [AllFacebook]

Ex-Facebook VP Tom Arrix Named To Advisory Board At SPMD Ampush - Posted January 16, 2014
Former Facebook Vice President of Global Marketing Solutions, U.S. Tom Arrix, who left the soc... [AllFacebook]

The Power of Metaphor: Getting Inside the Minds of Your Customers - Posted January 11, 2014
Gerald Zaltman, an emeritus professor at Harvard Business School, and Lindsay Zaltman, managing director of research and consulting firm, Olson Zaltman Associates, believe that deep insights from consumers are essential for brands that resonate. In their book, Marketing Metaphoria, they discuss the ... [AllFacebook]

Our 26 Biggest Stories of 2013, Part One - Posted December 23, 2013
High fiving sunbeams and eating dolphins, bro They came. They saw. They made you click. They were our biggest stories of the year. These posts were alternately embarr... [GalleyCat]

Our 26 Biggest Stories of 2013, Part One - Posted December 23, 2013
High fiving sunbeams and eating dolphins, bro They came. They saw. They made you click. They were our biggest stories of the year. These posts were alternately embarr... [FishbowlDC]

15 Tips from Brand Pros on Setting Up Social Media Command Centers - Posted December 10, 2013
In this era where brands hit home runs or strike out in real-time, social media command centers have become more common. They may serve different purposes, but whatever the goals, they require advance planning and substantial resources. At ANA's recent ... [FishbowlDC]

PR Win: Coca-Cola Suspends Ad Budget in the Philippines to Support Typhoon Recovery - Posted November 25, 2013
Here's that rare example of a massive and at times ethically challenged corporation doing something good not because it has to but because it can. Last week Coca-Cola ... [FishbowlDC]

Why Coke and Pepsi Will Talk Obesity, but Not Diabetes - Posted November 7, 2013
We've all seen Coke and Pepsi's pro-health, obesity-prevention campaigns that insist their sweet beverages can be a part of an active, healthy lifestyle, especially given their calorie-free options. But these ads never seem to mention diabetes, which is quickly becoming an even bigger PR proble... [FishbowlDC]

Pepsi Dressed As Coke for Halloween - Posted November 1, 2013
Not much comment needed on this one. Clever work from Belgian agency Buzz in a Box. Two questions, though: why was the spot ... [FishbowlDC]

Health Organizations Shame Katy Perry for Repping Pepsi - Posted October 22, 2013
Kids love celebrities. Kids also love sweet treats. It's a match made in marketing heaven, which is why soda and celebrity have gone hand-in-hand since Marilyn Monroe was sipping Coke in black-and-white. In today's health-conscious atmosphere, however, the star/soft drink marriage is drawing some serious ire from health... [FishbowlDC]

Coca-Cola Just Made a Park Somewhere in Europe - Posted October 2, 2013
Coca-Cola's "part of a healthy lifestyle" spin isn't gaining much traction. But it's hard to argue against feel-good stunts like this one, in which the kings of sugar water set up a makeshift park to shine some light on an anonymo... [FishbowlDC]

Coke Kills Promo Campaign Calling Customers 'Douche' and 'Retard' - Posted September 23, 2013
Unfortunately for Coca-Cola, two of America's favorite French words happen to be classic playground insults: "douche" and "retard." The company's Canadian division created a campaign for its VitaminWater brand in which every bottle cap included one word in French and one in... [FishbowlDC]

Instagram Tops 150M Monthly Active Users, Eyes Advertising 'Within The Next Year' - Posted September 9, 2013
Facebook-owned photo-sharing network Instagram now boasts more than 150 million ... [AllFacebook]

Mexico Isn't Buying Coca-Cola's 'Healthy Lifestyle' Spin, Either - Posted September 4, 2013
It's not just Michael Bloomberg, guys--our neighbor to the south doesn't seem fazed by Coke's latest "soda can be part of a healthy, active lifestyle" message either. As Coca-Cola... [FishbowlDC]

Coke's All-Digital, Teen-Targeted 'AHH Effect' Campaign Proves AHH-ffective - Posted September 3, 2013
It's been almost six months since Coca-Cola launched its first ever teen-targeted, all-digital, content-based campaign, The A... [FishbowlDC]

KIA Hamsters Shape Up for PR Red Carpet - Posted August 27, 2013
The PR industry has its share of "It" factor sensations just like Hollywood, the music business and television. In today's public relations, these aren't compelling and highbrow artistic ideas that transform our culture like Apple's legendary "1984" ... [FishbowlDC]

3D Printed Mini-Me Figures - Posted August 22, 2013
(3D Prints of the World) Israeli advertising agency Gefen Team created 3D printed mini figurines of Coca-Cola consumers - their own little doll, which looks exactly like them, only in mini. Using the latest in 360 scanning and 3D printing technologies, they built a 3D printing lab inside Coca-Cola's main factory... [Inside 3D Printing News]

How To (Really) Measure The Value Of A Facebook Fan - Posted August 14, 2013
Studies analyzing the value of Facebook fans, like ... [AllFacebook]

How Major Brands Want to Monopolize Our Children - Posted July 29, 2013
Depending on what kind of family you were raised by, you either have lovingly wonderful or horribly debilitating memories of the iconic board game, Monopoly. If you had the type of sister who lent you money, you probably think life is fair. If... [FishbowlDC]

Publicis and Omnicom Join to Create Agency Supernova, Inspire Twitter Jokes - Posted July 28, 2013
This weekend we moved a step closer to The Singularity as the world's two largest PR/marketing/advertising groups announce... [FishbowlDC]

STUDY: Top Brands On Facebook Using Hashtags, But They're Not Increasing Engagement - Posted July 23, 2013
The good news about hashtags on Facebook, ... [AllFacebook]

'Coke' Finds Yet Another Creative Way to 'Share Happiness': A Can That Splits in Two - Posted June 3, 2013
If it seems like we've been writing a lot about Coke recently, that's because we have been; the cola giant has been on a marketing roll as of late, releasing one creative effort after another to support its concept of "sharing happiness" on a global scale... [FishbowlDC]

Forget the 'Slender Vender'; Now Coke's Vending Machines Aim to Achieve World Peace - Posted May 22, 2013
Coke has been doing some creative things with vending machines of late; the Diet Coke Slender Vender can fit in places no hefty drink-dispensing device has gone bef... [FishbowlDC]

Which Brands' Facebook Apps Are Tops In MAUs? - Posted May 20, 2013
The Ad Makeover application from ... [AllFacebook]

Expion Unleashes Suite Of New Social Marketing Tools - Posted May 20, 2013
Social media software company Expion released a suite of new t... [AllFacebook]

Coke's New Airport Stunt Welcomes Travelers to 'World's Happiest Country' - Posted May 14, 2013
Coke has long associated its brand with happiness -- even dedicating entire websites to the philosophical meaning of the word, and calling the contents of a can of cola "140 ... [FishbowlDC]

STUDY: More Top Brands Flock To Instagram - Posted May 13, 2013
Brands have an overwhelming presence on Facebook, but has that transferred into the site's photo-sharing network, ... [AllFacebook]

Pretty, Thin, and Accessible: 'Diet Coke' Introduces the "Slender Vender" - Posted May 7, 2013
How are people supposed to associate Diet Coke with thinness when the vending machines are so darn hefty? At least that seems to be the thinking behind Coke's new Slender Vender, the thinnest beverage-dispensing machine the weight-obsessed world has ever seen. The new design, meant to demonstrate that Diet Coke is "fit... [FishbowlDC]

Maarten L. Albarda Joins Syncapse Advisory Board - Posted May 6, 2013
The industry advisory board for social performance management platform ... [AllFacebook]

'Coke' Launches Teen-Targeted Digital Campaign 'The AHH Effect' With 61 New Websites - Posted April 29, 2013
What exactly is the "ahh effect"? First, we feel we should clarify that the "AHH" in "AHH Effect" is meant as a satisfied sigh, not the exclamation that may appear in a word bubble above the head of a comic book character running around with his hair on fire. In a... [FishbowlDC]

Facebook Names U.K Advisory Board - Posted April 26, 2013
Facebook announced the formation of its U.K. Advisory Board, aimed at strengthening the relationships between brands and agencies in the ... [AllFacebook]

How Should Brands Respond to Tragedy on Social Media? - Posted April 23, 2013
This post was co-written by the author and his wife, ... [GalleyCat]

Syncapse: Each Facebook Like Is Worth $174 To Brands - Posted April 17, 2013
There are varying schools of thought about whether or not a value can be placed on Facebook ... [AllFacebook]

Coke Clarifies: Social Buzz Complements Long-Term Sales - Posted March 21, 2013
You've probably heard that everyone's talking about Coca-Cola's social media reveal this week. According to the soft drink giant, the fact that... [FishbowlDC]

Twitter Buzz Helps Boost TV Ratings - Posted March 21, 2013
The biggest PR/marketing story of the week so far involves Coca-Cola's surprising announcement that social media "buzz" doesn't translate to short-term boosts in sales. On t... [FishbowlDC]

Coca-Cola Says Social Media Buzz Does Not Boost Sales - Posted March 19, 2013
This week, a Coca-Cola representative made a statement that will create more than a few headaches in marketing, PR and advertising departments around the country. For all the talk of encouraging the conversation online, social media buz... [FishbowlDC]

'Fortune' Reveals World's Most Admired Companies; Facebook Makes List At No. 48 - Posted March 1, 2013
Facebook secured a spot on Fortune's 30th annual ... [AllFacebook]

Petition Asks Coke to Follow Pepsi, Remove Chemical from Powerade - Posted February 26, 2013
We've talked a lot recently about the PR wars over food labeling, but what happens when labels already offer complete transparency and customers... [FishbowlDC]

Report: Facebook Testing Targeted Ads Based On Users' In-Store Purchases - Posted February 22, 2013
Facebook is testing a new type of targeted advertising that will ... [AllFacebook]

STUDY: How Are Top Brands Using Instagram? - Posted February 19, 2013
It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarte... [AllFacebook]

What Are America's 10 'Most Trusted' Brands? And Why? - Posted February 14, 2013
A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we're taking the opposite approach with ... [FishbowlDC]

Study: Budweiser, Bud Light Top Super Bowl XLVII Advertisers In Facebook Engagement - Posted February 13, 2013
Budweiser... [AllFacebook]

New Zealand Woman Overdoses on Coca-Cola - Posted February 12, 2013
We would normally view this tragic story of a 30-year-old New Zealand mother of 8 who died of card... [FishbowlDC]

SodaStream Super Bowl Ad Rejected for Picking on Big Soda Brands - Posted January 31, 2013
We recently told you about SodaStream's clever ad being pulled for "denigrating" the bottle... [FishbowlDC]

Taylor Swift Is The New Face of Diet Coke - Posted January 29, 2013
Yesterday Coca-Cola finally addressed its nemesis PepsiCo by laying its promotional cards on the table and declaring: "We'll see your Beyonc and raise you a Taylor Swift." Like the Beyonc deal, Swift/Diet Coke will be a "... [FishbowlDC]

NY Soda Ban Opponents Bring Race Into the Debate - Posted January 24, 2013
In case you hadn't heard, New York mayor Michael Bloomberg won his battle with "big soda", banning extra-large servings of sugar water via a unanimous... [FishbowlDC]

Retailers Beat Celebs and Entertainment Brands on Facebook - Posted January 18, 2013
This is something of a surprise: a new study from WSL/Strategic Retail tells us that Kim Kardashian... [GalleyCat]

Coca-Cola To America: 'Yes, We're Making You Fat' - Posted January 14, 2013
The biggest story in the global branding game over the past few months was the innovative partnership between ... [FishbowlDC]

Facebook For Every Phone Was The Top Page In 2012 - Posted January 10, 2013
Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and se... [AllFacebook]

INFOGRAPHIC: Where Are Pepsi, Coca-Cola Most Popular On Facebook? - Posted January 3, 2013
Pepsi and Coca-Cola are two of the largest global brands, but where do their Facebook fans come from? Socialbakers examined the fan bases of the two soda giants. Both companies are obviously ... [AllFacebook]

INFOGRAPHIC: Facebook's Development In Three Years - Posted December 27, 2012
In January 2010, Facebook had just 337 million users -- a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years.... [AllFacebook]

Pepsi and Beyonc : The New Sponsorship Model? - Posted December 11, 2012
PepsiCo recently signed a sponsorship deal with Be... [FishbowlDC]

PR Win: New SodaStream Spot Defies Ad Censors - Posted December 3, 2012
Last week we reported on a great ad by SodaStream, the masters of DIY carbonation. While we find the concept of homemade soda fascinating, we were mostly concerned with UK ad regulatory body Clearcast's decision to take the ad off the air for potentially offending the hyper-sensit... [FishbowlDC]

'SodaStream' Ad Pulled in UK (For Being Effective?) - Posted November 27, 2012
If you've been watching TV in the US over the past several days, you may have seen this new ad for SodaStream, a device that allows bubble-lovers to create their own soft drinks at home, thereby saving both money and bottles. Personally, we found the 30-second spot crea... [FishbowlDC]

Facebook Taps Google's William Easton To Lead Operations In Australia, New Zealand - Posted November 26, 2012
Facebook filled a post that has been open since February, tapping Google Asia-Pacific Head of Mobile and Social William Easton to lead its operations in ... [AllFacebook]

Portent Interactive Seeks Volunteers To Demystify Randomness Of Facebook Likes - Posted November 13, 2012
Analysis of Facebook ... [AllFacebook]

Will MiO Change the Way We See Water? - Posted November 5, 2012
For some reason we just can't leave water alone. Most restaurants offer a choice of tap water or sparkling water--and then there's the endless debate about environmentally-unfriendly bottled water. Here to change the gam... [GalleyCat]

Spotify Isn't Making Any Money - Posted October 19, 2012
Chances are you're familiar with Spotify. You've probably even used it a few times--and if you registered you've almost certainly started seeing status updates every single time one of your friends listens to a damn song! Wow that's annoying. (All you have to do to stop that nonsense is change the... [FishbowlDC]

What Kind Of Candy Should You Give Trick-Or-Treaters? Ask Facebook - Posted October 12, 2012
Halloween is approaching quickly, and it's almost time to stock up on the big bags of sugary goodness to pass out to trick-or-treaters. Can't decide betwee... [AllFacebook]

Thismoment Launches Newest Facebook Marketing Platform: DEC 4 - Posted October 9, 2012
Brands nowadays shouldn't just pick one channel -- Facebook, YouTube, or Twitter -- to promote their message, but rather embrace an integrated approach. Thismoment, a Face... [AllFacebook]

Coke and Pepsi Get Real with Calorie Counts - Posted October 8, 2012
As PR professionals, we know that transparency is an important attribute for any marketing campaign or brand image. Embracing reality is a wise strategy--even if it means being candid with details that the public may find ugly, undesirable or disturbing. A lack of transparency breeds doubt, suspicion and distrust. The public won't... [GalleyCat]

Possible PR Fail: Gold Peak Tea Disqualifies Contest Winner - Posted October 4, 2012
The Coca-Cola-owned Gold Peak Tea Company had a pretty cool idea for a contest: the "Take the Year Off"competition offered its lucky winner a $100,000 prize a... [FishbowlDC]

What Can Facebook's Open Graph Do? - Posted September 18, 2012
Facebook's open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a footho... [AllFacebook]

Report: Coca-Cola Added Most Facebook Likes In August - Posted September 10, 2012
Users of Facebook and other social networks were thirsty for ... [AllFacebook]

INFOGRAPHIC: Facebook Page Growth During Olympics And Paralympics - Posted September 7, 2012
We know that many brands saw rapid gains during the 2012 Olympic Games in London, but how many brands were able to sustain that growth through the ... [AllFacebook]

Syncapse Strengthens Facebook Analytics Offerings With Launch Of Syncapse Analytics Suite - Posted September 6, 2012
Social performance management platform Syncapse bolstered its ... [AllFacebook]

Coca-Cola Tops 50M Facebook Fans, Eyes Putting Them To Work - Posted September 4, 2012
If you'd like to buy every one of ... [AllFacebook]

Beyonc Brings the World to Attention for Humanitarian Day - Posted August 30, 2012
How do you get 1.13 billion people to "do something good, somewhere, for someone else"? Why, you show them a Beyonc video, of course! Throw in some impressive CGI and inspiring imagery from around the globe and you're golden, baby! For this year's World Humanitarian Day, which took place on August... [FishbowlDC]

Little White Lies: What Good Are Fact Checkers Anyway? - Posted August 30, 2012
Today in Negative Retail News, New York State's attorney general is investigating the makers of popular caffeina... [FishbowlDC]

Diet Coke Gets a Facelift - Posted August 16, 2012
Beginning Sept. 1, the Diet Coke cans you know and love will look a little different. The new design, created by ... [FishbowlDC]

Study: Facebook App Users Aren't Anti-Advertising, But Banner Ads Won't Cut It - Posted August 15, 2012
Facebook application users aren't as anti-... [AllFacebook]

Who Are People Talking About On Facebook During The Olympics? - Posted August 10, 2012
The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebo... [AllFacebook]

Olympics Ads Boost Brand Perceptions for BP and Others - Posted August 9, 2012
A recent survey conducted by YouGov BrandIndex in order to gauge the public's perceptions of Olympics advertisers may prove that the coveted ad slots and expensive sponsorships are worthy investments, especially for... [FishbowlDC]

Report: Chick-Fil-A Facebook Engagement Skyrockets 1,572 Percent In July - Posted August 2, 2012
Even negative engagement ... [AllFacebook]

Coca-Cola, British Airways, Adidas Go For Olympic Facebook Sponsor Gold - Posted July 20, 2012
With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in th... [AllFacebook]

Amazon Adds 900K+ Facebook Likes In Two Weeks - Posted July 18, 2012
Online retailer Amazon added more than 908,000 ... [AllFacebook]

Coca-Cola Launches a PR Campaign That Makes Soda Personal - Posted July 2, 2012
Coca-Cola is responding to Mayor Bloomberg's efforts to ban large sodas in New York City with an aggressive PR campaign that asserts accessibility to large sodas is a personal freedom issue. The strategy posits that legislation that bans large sodas ... [FishbowlDC]

Ford, Coke Like Facebook Advertising - Posted June 20, 2012
While some question the effectiveness of advertising through Facebook, ... [AllFacebook]

Omega, BMW Take Gold, Silver For Integrating Facebook Into London 2012 Olympics Sponsorships - Posted June 6, 2012
With the 2012 Summer Olympic Games in Lo... [AllFacebook]

Mayor Bloomberg Says No to Soda, Yes to Doughnuts - Posted May 31, 2012
Mayor Michael Bloomberg, who is known for trying to force New Yorkers to be healthy with smoking bans and calls for the outlaw of artificially trans fatty foods, is now on the attack against over... [FishbowlDC]

Report: Facebook Likes Must Lead Fans To Purchase, Consider, Recommend Brands - Posted May 9, 2012
The latest attempt to quantify what a Facebook like is worth comes from ... [AllFacebook]

Volume, Emotion, Sponsorship: What Brands Have An Edge on Social Media Strategies? - Posted April 30, 2012
Market Strategies International recently released the first edition of what it says will be an annual Social Media Brand Index, a measure for brands both of consumer-generated soci... []

Spotify Will Appear On Coca-Cola's Facebook Page - Posted April 18, 2012
Spotify held a press conference today to announce a global partnership with Coca-Cola, putting the music player on the beverage bran... [AllFacebook]

Facebook VP Fischer Advises An 'Always-On Strategy' - Posted April 18, 2012
The Ad Age Digital Conference continued this morning with a presentation from David Fischer, Facebook's VP of business and marketing partnerships, whose presentation could be boiled down to this: "Your brand needs an always-on strategy... [FishbowlDC]

Spotify Announces Global Partnership with Coca-Cola - Posted April 18, 2012
Spotify announced a global partnership with Coca-Cola that leverages the beverage company's scale and reach to expand the digital music service to new markets. "I can't think of any brand that has the same amount of ubiquity in the world as Coke," said Spotify founder Daniel Ek. Emmanuel Seuge, h... [AllFacebook]

Hanson Beer Is Coming, and Other Strange Beverage News - Posted December 1, 2011
[caption id="attachment_30915" align="alignleft" width="286" caption="Hanson!"][/caption] Beverage branding news today is bananas. We started the day with news t... [FishbowlDC]

QR Codes Are Making Their Way Into the Holiday Season - Posted November 14, 2011
Over the past year or so, there's been a lot of back and forth about QR codes... [FishbowlDC]

Women at NBCU Event Focuses on Reaching the Female Hispanic Consumer - Posted April 5, 2011
[caption id="attachment_18695" align="alignnone" width="529" caption="Caption after the jump."][/caption] "The Latino population are not immigrants. They're here, right here, right now." So said Iman, the former ... [FishbowlDC]

Study Finds Correlation Between Social Media Popularity and Share Price - Posted March 18, 2011
A study conducted by Pace University doctoral student Arthur O'Connor and, a ... [GalleyCat]

Companies Jumping on Organic Trends to Promote Tweets - Posted December 14, 2010
There's a new wave of Twitter-savvy advertisers who are adapting their marketing styles to Twitter's Promoted Products in order to put their tweets in front of hundreds of thousands of eager eyes. Not content creating their own hashtags, smart companies... [AllTwitter]

Coke Marcomms Team Reorganizes Around Consumer Engagement - Posted October 26, 2010
Late last week, Coca-Cola announced that its marketing communications team is being reorganized around three principles, marcomms leader Wendy Clark told ... [FishbowlDC]

Roll Call: Bolger Moves to B-M; Wadler Joins Zeno Group; and more - Posted October 1, 2010
David Bolger has joined Burson-Marsteller as MD of the firm's U.S. public affairs practice. Bolger will be based in Washington D.C. and reporting to U.S. public affairs practice chair Mike Lake. Previously, Bolger was president of ... [FishbowlDC]

BP Falls Off List of Best Global Brands - Posted September 16, 2010
To no one's surprise, BP has fallen off the list of Interbrand's ... [FishbowlDC]

Coca-Cola Launching 200 Country Blogger Tour - Posted October 21, 2009
Forget flying a few high profile bloggers to your corporate headquarters to meet with executives. Coca-Cola is taking the blogger tour to a whole new level. Three bloggers, who will be chosen by online voting to b... [FishbowlDC]

Coke Tests Bluetooth Ads at Olympics - Posted August 7, 2008
Coca-Cola is taking its mobile marketing ideas to the Olympics. The beverage giant, which, as an official sponsor of the Beijing Games, has a whole huge deal going on over there, has hooked up with Chinese marketing firm Pioco to distribute ... [ThinkMobile -]