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Sightings (22)

Spotted around the media universe

3 Experts Explain How Brands Can Avoid a Sochi Games #PRFail - Posted February 6, 2014
Lots of brands obviously want to promote during the 2014 Winter Olympics in Sochi. But they also want to avoid what happened to Coke and McDonald's, ... [FishbowlDC]

Pepsi Dressed As Coke for Halloween - Posted November 1, 2013
Not much comment needed on this one. Clever work from Belgian agency Buzz in a Box. Two questions, though: why was the spot ... [FishbowlDC]

Shocker: Carnival Cruise Lines Wins Monopoly's 'Battle of the Brands' - Posted October 10, 2013
If that headline seems like a mistake, we thought so too; especially when you consider that Carnival Cruise Lines, with all of its incredibly bad press of late (... [FishbowlDC]

Diet Coke Has Taylor Swift and Pepsi Has 'a Pleasing Aroma' - Posted September 27, 2013
Two things we learned from Pepsi's latest Adventure in Marketing: there is a Scent Marketing Institute and the number two soft drink company just patented an "delivery system" technology designed to "... [GalleyCat]

Diet Coke Has Taylor Swift and Pepsi Has 'a Pleasing Aroma' - Posted September 27, 2013
Two things we learned from Pepsi's latest Adventure in Marketing: there is a Scent Marketing Institute and the number two soft drink company just patented a "delivery system" technology designed to "... [FishbowlDC]

Mexico Isn't Buying Coca-Cola's 'Healthy Lifestyle' Spin, Either - Posted September 4, 2013
It's not just Michael Bloomberg, guys--our neighbor to the south doesn't seem fazed by Coke's latest "soda can be part of a healthy, active lifestyle" message either. As Coca-Cola... [FishbowlDC]

'Coke' Finds Yet Another Creative Way to 'Share Happiness': A Can That Splits in Two - Posted June 3, 2013
If it seems like we've been writing a lot about Coke recently, that's because we have been; the cola giant has been on a marketing roll as of late, releasing one creative effort after another to support its concept of "sharing happiness" on a global scale... [FishbowlDC]

Forget the 'Slender Vender'; Now Coke's Vending Machines Aim to Achieve World Peace - Posted May 22, 2013
Coke has been doing some creative things with vending machines of late; the Diet Coke Slender Vender can fit in places no hefty drink-dispensing device has gone bef... [FishbowlDC]

Coke's New Airport Stunt Welcomes Travelers to 'World's Happiest Country' - Posted May 14, 2013
Coke has long associated its brand with happiness -- even dedicating entire websites to the philosophical meaning of the word, and calling the contents of a can of cola "140 ... [FishbowlDC]

Pepsi's New Bottle Is Ready for Its Close-Up - Posted March 22, 2013
The public relations industry has all sorts of niche specialties and compelling areas of expertise, but for those interested in branding -- and packaging in particular -- the news that Pepsi is updating its bottle design... [FishbowlDC]

Coke Clarifies: Social Buzz Complements Long-Term Sales - Posted March 21, 2013
You've probably heard that everyone's talking about Coca-Cola's social media reveal this week. According to the soft drink giant, the fact that... [FishbowlDC]

New Zealand Woman Overdoses on Coca-Cola - Posted February 12, 2013
We would normally view this tragic story of a 30-year-old New Zealand mother of 8 who died of card... [FishbowlDC]

NY Soda Ban Opponents Bring Race Into the Debate - Posted January 24, 2013
In case you hadn't heard, New York mayor Michael Bloomberg won his battle with "big soda", banning extra-large servings of sugar water via a unanimous... [FishbowlDC]

INFOGRAPHIC: Where Are Pepsi, Coca-Cola Most Popular On Facebook? - Posted January 3, 2013
Pepsi and Coca-Cola are two of the largest global brands, but where do their Facebook fans come from? Socialbakers examined the fan bases of the two soda giants. Both companies are obviously ... [AllFacebook]

New Advertising Strategy: Get the Competition's Ads Pulled - Posted December 19, 2012
We recently told you about the UK's Advertising Standards Authority (ASA) pulling a clever Soda Stream ad for allegedly "denigrating" the competition (i.e. Coke a... [FishbowlDC]

Are Corporate Social Responsibility Projects Worth the Money? - Posted December 19, 2012
Yesterday's Q&A concerned Teneshia Jackson-Warner's vision of a PR/marketing industry focused on "serving" rather than "selling"--or providing work that truly im... [FishbowlDC]

Coke and Pepsi Get Real with Calorie Counts - Posted October 8, 2012
As PR professionals, we know that transparency is an important attribute for any marketing campaign or brand image. Embracing reality is a wise strategy--even if it means being candid with details that the public may find ugly, undesirable or disturbing. A lack of transparency breeds doubt, suspicion and distrust. The public won't... [GalleyCat]

NFL Targeting Kids via Cartoons - Posted September 5, 2012
We don't know about you, but we feel like there's something a little creepy about big-name brands targeting children. Sure, kids represent a huge and hugely lucrative demographic, but people--especially parents--also know that children need to be protected from the big bad w... [GalleyCat]

Coca-Cola Tops 50M Facebook Fans, Eyes Putting Them To Work - Posted September 4, 2012
If you'd like to buy every one of ... [AllFacebook]

Soda Or Pop? A Twitter Map Of Soft Drinks [MAP] - Posted July 10, 2012
What do you call a cool glass of bubbly, sugary goodness? Soda? Coke? Pop? There is actually a geographical pattern to what people call soft drinks, and a data scientist has mapped it - using Twitter. ... [AllTwitter]

Ford, Coke Like Facebook Advertising - Posted June 20, 2012
While some question the effectiveness of advertising through Facebook, ... [AllFacebook]

ChaCha Tangos with Coke on 1:1 Marketing Campaign - Posted August 6, 2008
The more indispensable cell phones become to consumers, the more major brands look for new ways to reach them where they live - on their mobile. One of these new solutions comes from ChaCha, a start-up that danced its way onto the scene in January with its Mobile Answers service. ... [ThinkMobile -]