Colin Mitchell

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Spotted around the media universe

The Multifaceted Asian Consumer Market - Posted April 14, 2014
"Overall Asia is a market in flux, with radical changes and an influx of tech and global brands. It creates a society where consumers are being pulled in different directions", said Bernd Schmitt. Not only are there distinctions between developed and emerging Asia... [FishbowlDC]

Draftfcb Gives Oreos a 'Dublin Twist' - Posted October 22, 2013
  Following on the heels of the massively successful centennial "Daily Twist" campaign, Draftcb has teamed up with media agency PHD, which won JC Decaux's "Fame - The Agency Edition" competiti... [GalleyCat]

Here's the Ogilvy Memo Regarding E*Trade Win - Posted July 23, 2013
By now, word is out and widespread that Ogilvy has taken the reins on the E*Trade account, which WPP sibling Grey NY of course resigned at the end of June. Whether they keep the baby or not is a story y... [GalleyCat]