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Analyze This: The Latest Digital and Consumer Intel from ARF's RE:THINK Conference - Posted March 26, 2014
Coming to terms with issues surrounding big data and digital's vast terrain seems like running on an endless treadmill. But at ARF's RE:THINK 2014 conference in New York this week, attendees found some answe... [PRNewser]

Analysis Goes From Sentiment to Emotion - Posted May 9, 2013
What's next in sentiment analytics? The road's pointing to a deeper understanding of emotions. "We still are clearly at the nascent level regarding text and sentiment analytics," said David Rabjohns, CEO of social intelligence company MotiveQuest, speaking at yesterday's ... [semanticweb.com]

How Brands Use Games to Develop Better Products and PR Campaigns - Posted February 28, 2013
Gamification: it's a relatively new buzzword, but you've probably been hearing a lot about it lately. Why? Because it's now clear that digital games go well beyond your XBox and Farmville accounts. All kinds of brands can use games to promote their products: here, for example, Edelman PR's Robert Phillips d... [PRNewser]

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