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Sightings (10)

Spotted around the media universe

Cone CR Study: 93 Percent of Consumers Will Boycott for Corporate 'Irresponsibility' - Posted October 7, 2011
This week, Cone... [FishbowlDC]

Research: 80 Percent of Customers Will Opt-Out of a Purchase After Reading Negative Reviews Online - Posted September 1, 2011
Results from the 2011 Cone Online Influence Trend Tracker are out, with the research finding that 80 percent of people will change their minds about making a purchase after reading a negative review online. Last year, that figure was 67 percent. "Today'... [FishbowlDC]

Burson Backlash Continues on the Firm's Facebook Page - Posted May 16, 2011
The backlash against Burson-Marsteller's botched media campaign for Facebook continues today with commenters piling on negative respons... [FishbowlDC]

Even With Cuts Looming, PR Is a Worthy Expense for Nonprofits - Posted March 30, 2011
Although Congress continues to wrestle with the 2011 budget, there's one element that seems certain: there will be cuts. According to the Washington Post, in order to avoid a complete government shutdown, there are talks of $30 billion in spending cuts, which is just half of what conservatives are asking for. Nonprofits... [FishbowlDC]

Companies Thinking Small to Go Green - Posted December 1, 2010
Starbucks has set a goal to make all of its coffee cups (one billion per year, says the New York Times) recyclable or reusable by 2015. To start, Starbucks la... [FishbowlDC]

Online Networking Drives In-Person Networking - Posted November 4, 2010
A study by ExactTarget and CoTweet finds that online social networking drives offline interaction. The two companies surveyed 1,506 consumers ages 15 and older... [FishbowlDC]

Research: Social Media Users Follow Few Brands on Average - Posted November 3, 2010
Findings from the 2010 Cone Consumer New Media Study show that while folks are spending a lot of time on social media they're only clicking the "Like" or "Follow" buttons for a choice few brands. On average, consumers choose to "demonstrate affinity" for 4.6 companies. The st... [FishbowlDC]

Timberland Pledges 'Five in Five' - Posted October 7, 2010
[caption id="attachment_6004" align="alignleft" width="269" caption="Photo: Yele Haiti and Sebastian Petion."][/caption] Clothing and accessories company Timberland has made a pledge to plant five million trees in the next five years - "five in five" - in China and... [FishbowlDC]

Cone and Fleishman-Hillard Announce Alliance - Posted September 27, 2010
Cone, a firm known for its work in cause branding and building brand trust, and international firm Fleishman-Hillard have announced a strategic alliance that will give existing and potential clients access to both agencies. Both firms are part of Omnicom Group... [FishbowlDC]

Moms Most Open to Cause Marketing - Posted September 17, 2010
The 2010 Cone Cause Evolution Study shows that moms are the most receptive to cause marketing and are the most likely to make cause-related purchases. Moms purchased more cause-related products than the other demographics surveyed (1,057 adults over the age of 18 were polled; 512 men and 545 women).... [FishbowlDC]