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So What Do You Do, Kevin McKean, Editorial Director, Consumer Reports?
With 3.2 million-plus paid online subscribers, Consumer Reports' editorial director explains why print pubs need to adopt a 'media neutral' stance and extols the non-ad-based model.

Sightings (15)

Spotted around the media universe

STUDY: Interacting With Other Brands Makes Consumers More Loyal - Posted February 6, 2014
Now THAT's a #ThrowbackThursday Here's some research that goes against everything you thought you knew about marketing and social media: ... [PRNewser]

Sochi Pre-Games Are an Olympic-Sized #PRFail - Posted February 5, 2014
Yesterday our own Shawn Paul Wood asked whether the Sochi Winter Games should win a medal for "Worst Olympics PR ever", and this morning NPR's Brian Lehrer asked whether the city is even ready for the 2014 games. Now we have answers: "p... [PRNewser]

Snapchat CEO Performs Some So-So Damage Control - Posted January 3, 2014
Snapchat CEO Evan Spiegel may not care for "controversial" questions, but when faced with an unavoidable problem he had no choice but to go on damage control duty. We're not quite sure whether this quick Today clip effectively addresses the "... [PRNewser]

Comcast Would Give Better Customer Service If You'd Just Stop Calling So Often - Posted November 22, 2013
Today's Consumerist notes that ... [PRNewser]

Diet Coke Has Taylor Swift and Pepsi Has 'a Pleasing Aroma' - Posted September 27, 2013
Two things we learned from Pepsi's latest Adventure in Marketing: there is a Scent Marketing Institute and the number two soft drink company just patented an "delivery system" technology designed to "... [AgencySpy]

Diet Coke Has Taylor Swift and Pepsi Has 'a Pleasing Aroma' - Posted September 27, 2013
Two things we learned from Pepsi's latest Adventure in Marketing: there is a Scent Marketing Institute and the number two soft drink company just patented a "delivery system" technology designed to "... [PRNewser]

PR Win: Red Robin Encourages 'Unbridled Acts' of Kindness - Posted January 10, 2013
Today in It's the Small Things News, the manager of a North Carolina branch of burger chain Red Robin scored a big ... [PRNewser]

Trend List: iPhones Out...Like Really Out - Posted December 28, 2009
While we're busy talking about e-readers like the Kindle and Apple's Tablet, being the future of portable, multi-platform technology, we might also want to start digging under our couches for our old, non-smartphone. Because in response to data congestion of AT&T's service for iPhones in New York City that has been... [Fishbowl NY]

Trend List: iPhones Out...Like Really Out - Posted December 28, 2009
While we're busy talking about e-readers like the Kindle and Apple's Tablet, being the future of portable, multi-platform technology, we might also want to start digging under our couches for our old, non-smartphone. Because in response to data congestion of AT&T's service for iPhones in New York City that has been... [FishbowlNY]

Newmark, Sklar, Sullivan Talk Consumer Protection With Consumer Reports and Consumerist - Posted May 20, 2009
Last night's panel (from left to right) Kevin McKean, Craig Newmark, Rachel Sklar, Ben Popken and Bob Sullivan Last night, we hit a panel at 92Y Tribeca hosted by the Consumerist and Consumer Reports that foc... [Fishbowl NY]

Newmark, Sklar, Sullivan Talk Consumer Protection With Consumer Reports and Consumerist - Posted May 20, 2009
Last night's panel (from left to right) Kevin McKean, Craig Newmark, Rachel Sklar, Ben Popken and Bob Sullivan Last night, we hit a panel at 92Y Tribeca hosted by the Consumerist and Consumer Reports that foc... [FishbowlNY]

Gawker Slims Down for The New Year - Posted December 31, 2008
Gawker Media is capping off 2008 by selling two of its blogs — Consumerist and the Hollywood gossip site Defamer. Yesterday, two weeks after ... [Fishbowl NY]

Gawker Slims Down for The New Year - Posted December 31, 2008
Gawker Media is capping off 2008 by selling two of its blogs — Consumerist and the Hollywood gossip site Defamer. Yesterday, two weeks after ... [FishbowlNY]

Gawker Lays Off 19 Editorial Staff Including Moe Tkacik - Posted October 3, 2008
Gawker had their own black Friday newsdump today. In a move that may soon become known as the Denton doctrine, Gawker head Nick Denton announced that he was preemptively lay... [Fishbowl NY]

Gawker Lays Off 19 Editorial Staff Including Moe Tkacik - Posted October 3, 2008
Gawker had their own black Friday newsdump today. In a move that may soon become known as the Denton doctrine, Gawker head Nick Denton announced that he was preemptively lay... [FishbowlNY]

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