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Copywriting

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Interactive Branding & Promotion: Blogging (15 Minutes)
Posted Nov 23, 2010
   Copyfitting 101 (18 minutes)
Posted Sep 2, 2010
The ins and outs of blogging for your brand  more details

Creativity, Branding, Marketing, Promotion, Blogging, Copywriting, Web Design 		  Make functional and beautiful page layouts in difficult circumstances  more details

Copywriting, Printing Tips, Client Relations, Type, Layout, Magazine Design, Stock Photography, Adobe Indesign, Photo Selection, Copyfitting
 
What Makes an Ad Effective? (15 minutes)
Posted Aug 27, 2010
   Don't Waste My Time!: Designing for Short Attention Spans (23:41)
Posted May 24, 2010
In this tutorial, you'll learn the basic strategies copywriters employ when forging great and memorable ads that stand the test of time.  more details

Copywriting, Advertising Copy, Taglines 		  Make the most of the scant seconds you have to grab your audience  more details

Creativity, Copywriting, Color, Printing Tips, Layout, Magazine Design, Web Design
 
Design Police Report: 5 Web Design Crimes (27:30)
Posted Jan 12, 2010
   Gender Benders: Busting Design Cliches (36:45)
Posted Jan 8, 2010
These websites are guilty of heinous design felonies that alienate users.  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Type, Pdfs, Web Design 		  Aim for a gender-specific audience without falling back on cliched visual language.  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Color, Type, Image Selection, Magazine Design, Stock Photography
 
History Lessons: Timeless Design Principles (29:24)
Posted Dec 23, 2009
   Worldwide Comedy Club (29:19)
Posted Aug 21, 2009
What can today's media-makers learn from 1950s magazine design?  more details

Creativity, Copywriting, Color, Type, Layout, Magazine Design, Stock Photography, image Selection 		  Aliyah Marr's latest inspirational tutorial focuses on the power of humor as a design tool. Her diverse array of hilarious examples drawn from the web includes text-only sites, prime-time TV spots,...  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Web Design
 
Rock-Solid Brands: Essentials of Brand Longevity (24:42)
Posted Aug 7, 2009
   The Designer's SEO Handbook (49:21)
Posted Apr 28, 2009
How does a brand stay strong for decades? Some well-known brands have remained virtually the same in their visual identity; others have had to adapt to social or cultural change in order to stay...  more details

Branding, Marketing, Promotion, Copywriting, Case Studies 		  SEO (search engine optimization) is a project that involves nearly every aspect of a website. Geoff Blake provides a handy SEO road map, addressing such topics as: keyword research and application,...  more details

Dreamweaver, Copywriting, Web Design, Adobe Creative Suite 4
 
Copywriting for Designers (28:12)
Posted Dec 12, 2008
    
Designers can become more competitive by adding copywriting to their skill set. Nancy Hoffmann, a designer who has worked as a professional copywriter, understands how effective writing and...  more details

Creativity, Branding, Copywriting, Client Relations, Business Issues, Web Design