Council of PR Firms

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Q&A on PR Council Rebranding: 'Industry Needs a Differentiator' - Posted October 28, 2014
Last week, the former Council of PR Firms announced a change: going forward, it would be known as The PR Council, with recently-promoted Chairman Christopher Graves of Ogilvy as its new chair. Here's the quick video used to introduce the repositioning last week: While ... [FishbowlDC]

The Future of Content: Takeaways from the Council of PR Firms 'Content Frenzy' Event - Posted October 29, 2013
Content is the future of public relations--but do we really want to enter such a "shitty business?" Content is the best way to reach the audiences our clients value most--but we can't follow the media industry "over the cliff" Our core competencies are in storytelling and ear... [FishbowlDC]

Council of PR Firms 'Advertising or PR' Mix-Up Hints at the Industry's Future - Posted August 23, 2013
See, even the Council of PR Firms confuses PR and advertising. This week the Council got a bit of less-than-flattering attention thanks to an error in judgment that somehow managed to be both embarrassing and instructive for the entire PR industry. Edward Boches, a 30-year ad veteran and professor of advertising at... [FishbowlDC]

Interview with New Weber Shandwick CEO Andy Polansky - Posted November 19, 2012
Last week the Interpublic Group announced that the promotion of PR firm ... [FishbowlDC]

Coalition for PR Research Standards Has A Few Standards to Share - Posted June 14, 2012
The Coalition for PR Research Standards -- the group composed of the Institute for Public Relations (IPR), Council of PR Firms, the... [FishbowlDC]

IPR and Partners To Devise New Measurement Standards - Posted February 21, 2012
The Institute for Public Relations has teamed with the Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management to create a serie... [FishbowlDC]

Council of PR Firms Announces the 2012 Board - Posted October 27, 2011
Speaking of the Council of PR Firms... [FishbowlDC]

Top Five Robert Gibbs Soundbites from This Morning's Council of PR Firms Keynote - Posted October 27, 2011
This morning, former Obama press secretary Robert Gibbs gave a master class in how to deliver a keynote address. Speaking at the Council ... [FishbowlDC]

Weber Shandwick/CPRF Chair Polansky Talks Digital, Measurement, and Firm Business - Posted August 24, 2011
Among the current top priorities at the Council for Public Relations Firms (CPRF) is helping firms make a way through the world digital and social media, says ... [FishbowlDC]

Melissa Waggener Zorkin: Take a 'Multi-Local' Approach - Posted December 22, 2010
The Council of PR Firms spoke with three CEOs - Burson-Marsteller's Mark Penn, Hill & Knowlton's Paul Taaffe, and Waggener Edstrom Worldwide's Melissa Waggener... [FishbowlDC]

Guest Post: 'Is Anybody Stressed Yet?' - Posted December 15, 2010
Publicists are stressed. Even when PR is cited as a good career path, the caveat is the stress leve... [FishbowlDC]

Agencies: Get More Entrenched With Your Clients, See Greater Retention - Posted September 23, 2009
"When budgets are tight and clients are scrutinizing every cost, nothing erodes a relationship faster than business ignorance," said Julie Batliner, managing principal and chief client relations officer at Carmichael Lynch Spong. Read on for "... [FishbowlDC]