Search
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Get access to our library of educational videos and learn new skills to stay ahead of the media pack. Questions or comments about Mediabistro Get answers: Contact us: System requirements Flash 7 or higher Our videos are optimized for high speed internet connections and may not be viewed properly by users with dial-up connections. |
Creativity
Courses | How-To Videos | Corporate Training | Your Courses
51–93 out of 93 listings
| Who's the Package For?: Secrets of Packaging Design (27:27) Posted Nov 12, 2009 |
Illustrator Time Savers: Adding Dimensionality with 3D Effects (29:10) Posted Nov 6, 2009 |
|
 Angela Riechers deciphers the branding messages today's products
convey to their audience through packaging.
more detailsCreativity, Branding, Packaging, Marketing, Promotion, Copywriting, Color, Type |
 Though not a 3D-imaging program per se, Adobe Illustrator has a
number of cool features with which you can add dimensionality to shapes.
more detailsCreativity, Software Tips, Adobe Creative Suite 4, Illustrator |
|
| Branding Yourself (25:24) Posted Nov 4, 2009 |
Trademark Essentials for Graphic Designers (39:51) Posted Oct 23, 2009 |
|
 NYU instructor Anna Savoie zeroes in on the role that design and
branding play in the creative professional's ongoing project of
self-promotion.
more detailsCreativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, Illustrator |
 Shel Perkins breaks down intellectual property law for creatives.
This tutorial answers the following questions (among others): What
constitutes trademark infringement?
more detailsCareer, Digital Media & Tech, Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management |
|
| Top 10 Brand Management Activities for Designers (41:44) Posted Sep 30, 2009 |
Dress for Success with Typography (24:51) Posted Sep 29, 2009 |
|
 Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...
more detailsCreativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues |
 Aliyah Marr showcases her favorite websites that have accomplished masterful messaging with typography. Ranging from blogs to brand sites, Aliyah's faves will inspire you with their creativity,...
more detailsCreativity, Branding, Marketing, Promotion, Type, Web Design |
|
| Design Smart with Color (31:59) Posted Sep 18, 2009 |
Size Matters! (38:40) Posted Sep 11, 2009 |
|
 This tutorial is about how to use color to make your design process easier. Ivan Freaner gives you tips on generating exciting color swatches inspired by nature photography and incorporating them...
more detailsCreativity, Color, Image Selection, Stock Photography, Illustrator |
 It's no secret that design is shrinking to accommodate the demands of new media, so how can you design on a relatively tiny scale without minimizing the impact of your work? Angela Riechers presents...
more detailsCreativity, Color, Type, Layout, Image Selection, Magazine Design, Web Design |
|
| How to Build a Logo, Part 2: Image and Space (24:05) Posted Sep 8, 2009 |
Worldwide Comedy Club (29:19) Posted Aug 21, 2009 |
|
 In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies |
 Aliyah Marr's latest inspirational tutorial focuses on the power of humor as a design tool. Her diverse array of hilarious examples drawn from the web includes text-only sites, prime-time TV spots,...
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Web Design |
|
| 10 Tips on Rebranding for Designers (35:15) Posted Aug 21, 2009 |
Photomerge and HDR Techniques in Photoshop (30:55) Posted Aug 17, 2009 |
|
 Before you work on your next brand redesign, you should watch this tutorial by branding professional and educator Jonathan Gouthier, whose ten tips will help designers take full advantage of all...
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Client Relations |
 Instructor Helen Bradley supplies a battery of tips on capturing image sequences for HDR and processing them using Photoshop as well as Photomatix Pro, a recommended downloadable application. Helen...
more detailsCreativity, Photoshop, Stock Photography, Software Tips, Adobe Creative Suite 4, Photomerge |
|
| Inspired Originality (39:45) Posted Aug 14, 2009 |
How to Build a Logo: Type and Space (16:18) Posted Aug 12, 2009 |
|
 Art director and design critic Angela Riechers offers observations and suggestions on design inspiration. In addition to displaying examples of what inspires her and how she channels that into...
more detailsCreativity, Color, Logo Design, Case Studies, Type, Magazine Design |
 Parsons professor Alex W. White continues his four-part series of tutorials on logo design by highlighting the all-important dynamic between type and spatial elements in a logo. As Alex proves,...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Logo Design, Type |
|
| Copyright Essentials for Designers (22:44) Posted Aug 10, 2009 |
Ultimate Logo Makeovers (36:42) Posted Jul 31, 2009 |
|
 Author Shel Perkins discusses the basics of copyright ownership, protection, infringement, and licensing. Using real-world examples to illustrate copyright law, Shel provides the essential facts all...
more detailsCreativity, Client Relations, Business Issues, Project Management |
 Ivan Freaner discusses the ways in which designers can use the tools at their disposal (in this case, Adobe Illustrator) to spice up logos that are lacking in oomph. He focuses not only on improving...
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Type, Illustrator, Guides |
|
| World Wide Fantasyland Studios (28:35) Posted Jul 21, 2009 |
How a Logo Fits (28:35) Posted Jul 14, 2009 |
|
 Today's top online designers are employing video, animation, social networking, and ingenious illustration to transform websites into fantasy spaces, and promotion into entertainment. Aliyah Marr...
more detailsCreativity, Branding, Marketing, Promotion, Web Design |
 Author/university professor Alex W. White articulates the principles and processes behind successful logo creation, delving into key issues such as the initial creative brief, discussing concepts...
more detailsCreativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Project Management |
|
| The Complexities of Simplistic Design (30:57) Posted Jun 23, 2009 |
Personality of Type (26:53) Posted Jun 19, 2009 |
|
 Branding expert Jonathan Gouthier knows the value of simple design solutions. With the help of some striking examples, he illustrates how color, white space, specialty printing techniques, and...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Printing Tips, Collateral, Type |
 In a branding context, type is an important visual element with its own personality, which the viewer will inevitably associate with the personality of the brand. In this tutorial, Joseph Caserto...
more detailsCreativity, Marketing, Promotion, Type |
|
| Rediscovering Type Design (30:54) Posted Jun 12, 2009 |
Designers With Double Lives: The "Creative" as Artist (28:15) Posted Jun 5, 2009 |
|
 What distinguishes extraordinary typography from the everyday? As Ivan Freaner points out in this fun tutorial, it's all in the details: type stacking, the incorporation of elements such as images...
more detailsCreativity, Relationships, Type, Masks, Illustrator |
 Aliyah Marr profiles four professional designers who spend their "off hours" on creative projects--;painting, photography, short experimental movies--;that end up informing their design work in...
more detailsCreativity, Case Studies, Web Design |
|
| Layout Doctor: Common Challenges in Print Design (33:58) Posted May 26, 2009 |
Designing Effective Banner Ads (27:20) Posted May 5, 2009 |
|
 A publication designer has to be ready for anything. At the last minute, you could be stuck with an unexpected sidebar, an article that suddenly becomes a spread, even extra pages. Magazine art...
more detailsCreativity, Layout, Image Selection, Magazine Design, Stock Photography |
 What goes into a successful banner ad? Paulina Tracz (aka "Simple Pea") gives you a guide to the anatomy of a banner, some general do's and don'ts, and a slew of helpful ideas on how best to...
more detailsCreativity, Marketing, Promotion, Photoshop, Web Design |
|
| Standout Logos: Creation and Presentation (30:56) Posted Apr 24, 2009 |
Layout Toolkit (28:54) Posted Apr 21, 2009 |
|
 This tutorial by Ivan Freaner is designed to help you create, present, and deliver extraordinary logos...and get them approved. Ivan addresses each of these stages, using Illustrator to share an...
more detailsCreativity, Branding, Marketing, Logo Design, Type, Illustrator |
 Angela Riechers draws on her experience as an art director for several top titles to help designers conquer the most common challenges involved in layout design. She showcases more than a dozen...
more detailsCreativity, Layout, Image Selection, Magazine Design, Stock Photography |
|
| Retrofit Your Designs with Photoshop (20:39) Posted Apr 7, 2009 |
Fishing for Inspiration? (27:10) Posted Apr 3, 2009 |
|
 Lauren Matsumoto presents ways to achieve some awesome vintage effects in Photoshop. Her techniques allow you to mimic the look of hand-tinted postcards, Futurist graphics, classic posters, and...
more detailsCreativity, Photoshop, Type, Stock Photography, Creative Suite 3 |
 Aliyah Marr reels in a whopping netful of free online inspirational resources for designers. Ranging from archival trips through design history to cutting-edge displays of Flash wizardry, Aliyah's...
more detailsCreativity, Branding, Logo Design, Web Design |
|
| Fun With Stationery Design (28:09) Posted Mar 17, 2009 |
Working from Home Revealed (33:31) Posted Feb 13, 2009 |
|
 This tutorial from Ivan Freaner will help you spice up your clients' stationery. Isolating three main elements of stationery design--business cards, letterheads, and envelopes--Ivan demonstrates...
more detailsCreativity, Marketing, Promotion, Color, Collateral, Illustrator |
 Ever wanted to start a freelance design practice out of your home? Designer/consultant Ivan Freaner did it successfully, and in this tutorial he gives advice on everything from finding clients to...
more detailsCreativity, Marketing, Promotion, Client Relations, Business Issues, Web Design, Project Management |
|
| Smashing Your Creative Blocks (22:38) Posted Feb 10, 2009 |
Logo Design in Next to No Time (32:23) Posted Jan 23, 2009 |
|
 Because professional designers don't have the time to wait for inspiration, Aliyah Marr provides a set of practical techniques that you can use to jump-start your creativity when the ideas just...
more detailsCreativity, Branding, Relationships, Logo Design |
 Angela Riechers arms you with the game plan for completing a logo design and getting client approval quickly. She offers hints for each stage in the process, identifies common sources of...
more detailsCreativity, Branding, Color, Logo Design, Client Relations, Business Issues |
|
| What Drives Interactive Design?: Revving Up Interactivity (25:43) Posted Dec 29, 2008 |
Practical & Creative Uses for Photoshop's Pen Tool (31:22) Posted Dec 16, 2008 |
|
 Aliyah Marr presents an overview of the various ways in which a website can engage the user. She likens web design to driving a stick shift, with the five gears corresponding to levels of intricacy...
more detailsCreativity, Branding, Marketing, Web Design |
 Photoshop's pen tool is an often-neglected feature, but multitasking designers will find it very useful, as instructor Helen Bradley demonstrates in this tutorial. She explains how to use the pen...
more detailsCreativity, Photoshop, Software Tips, Creative Suite 3 |
|
| Copywriting for Designers (28:12) Posted Dec 12, 2008 |
Make Your Design Work... No Matter What (33:41) Posted Nov 25, 2008 |
|
 Designers can become more competitive by adding copywriting to their skill set. Nancy Hoffmann, a designer who has worked as a professional copywriter, understands how effective writing and...
more detailsCreativity, Branding, Copywriting, Client Relations, Business Issues, Web Design |
 Designers have to work with the tools and materials available, and those are not always ideal. Making assets out of familiar design liabilities is the subject of this tutorial by noted art director...
more detailsCreativity, Business Issues, Layout, Image Selection, Stock Photography |
|
| Self-Promotion for Designers (28:27) Posted Nov 7, 2008 |
How to Send a Message with Color (24:38) Posted Oct 31, 2008 |
|
 Self-promotion is a necessity for designers contending with today's challenging economic climate. Unfortunately, designers often view self-promotion as an impossibly complex, expensive, and...
more detailsCreativity, Marketing, Promotion, Client Relations, Flash |
 Color is one of the most important tools a designer has in conveying a message, but how can you be sure that your color choices are telling the story that you and your client want told? In this...
more detailsCreativity, Branding, Color, Image Selection, Web Design |
|
| Putting It Together: Achieving a Unified Design (24:13) Posted Oct 1, 2008 |
Using Specialty Printing Techniques to Improve Your Projects (49:39) Posted Aug 20, 2008 |
|
 In this tutorial, design professor and author Alex White explores a major aspect of what distinguishes great all-around design from something merely "attractive." Unity, he claims, is what happens...
more detailsCreativity, Case Studies, Image Selection |
 Every client wants you to create pieces that stand out. Jonathan Gouthier explores several techniques--foil stamping, embossing, die cutting, laser cutting, thermography, and specialty inks--that...
more detailsCreativity, Alternative Materials, Printing Tips |
|
| Creating the Unexpected (34:00) Posted Jul 16, 2008 |
Preparing Art for Silk Screen (26:25) Posted Jun 13, 2008 |
|
 Almost everything you design has a set of expectations attached to it. If you're not careful, you can follow these expectations too closely and create cliched design. This video shows how you can...
more detailsCreativity, Case Studies, Book Design |
 Silk-screen printing, especially for T-shirts is more popular than ever. Screen printing is defined and art preparation for basic screen printing is explained in this tutorial. In addition, a brief...
more detailsCreativity, Logo Design, Alternative Materials |
|
| The Human Touch: How to Not Work on the Computer (36:55) Posted Jun 13, 2008 |
||
 In today's digital world a hyper-reliance on computer technology often leads to the mundane and expected. Many of the traditional techniques for creation are being lost. Yet it is the role of the...
more detailsCreativity, Case Studies, Book Design |
||
