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Back to Home > Courses and Seminars > How-To Videos > Creativity


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51–93 out of 93 listings
Who's the Package For?: Secrets of Packaging Design (27:27)
Posted Nov 12, 2009
  Illustrator Time Savers: Adding Dimensionality with 3D Effects (29:10)
Posted Nov 6, 2009
Angela Riechers deciphers the branding messages today's products convey to their audience through packaging.  more details

Creativity, Branding, Packaging, Marketing, Promotion, Copywriting, Color, Type
  Though not a 3D-imaging program per se, Adobe Illustrator has a number of cool features with which you can add dimensionality to shapes.  more details

Creativity, Software Tips, Adobe Creative Suite 4, Illustrator
Branding Yourself (25:24)
Posted Nov 4, 2009
  Trademark Essentials for Graphic Designers (39:51)
Posted Oct 23, 2009
NYU instructor Anna Savoie zeroes in on the role that design and branding play in the creative professional's ongoing project of self-promotion.  more details

Creativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, Illustrator
  Shel Perkins breaks down intellectual property law for creatives. This tutorial answers the following questions (among others): What constitutes trademark infringement?  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management
Top 10 Brand Management Activities for Designers (41:44)
Posted Sep 30, 2009
  Dress for Success with Typography (24:51)
Posted Sep 29, 2009
Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...  more details

Creativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues
  Aliyah Marr showcases her favorite websites that have accomplished masterful messaging with typography. Ranging from blogs to brand sites, Aliyah's faves will inspire you with their creativity,...  more details

Creativity, Branding, Marketing, Promotion, Type, Web Design
Design Smart with Color (31:59)
Posted Sep 18, 2009
  Size Matters! (38:40)
Posted Sep 11, 2009
This tutorial is about how to use color to make your design process easier. Ivan Freaner gives you tips on generating exciting color swatches inspired by nature photography and incorporating them...  more details

Creativity, Color, Image Selection, Stock Photography, Illustrator
  It's no secret that design is shrinking to accommodate the demands of new media, so how can you design on a relatively tiny scale without minimizing the impact of your work? Angela Riechers presents...  more details

Creativity, Color, Type, Layout, Image Selection, Magazine Design, Web Design
How to Build a Logo, Part 2: Image and Space (24:05)
Posted Sep 8, 2009
  Worldwide Comedy Club (29:19)
Posted Aug 21, 2009
In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies
  Aliyah Marr's latest inspirational tutorial focuses on the power of humor as a design tool. Her diverse array of hilarious examples drawn from the web includes text-only sites, prime-time TV spots,...  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Web Design
10 Tips on Rebranding for Designers (35:15)
Posted Aug 21, 2009
  Photomerge and HDR Techniques in Photoshop (30:55)
Posted Aug 17, 2009
Before you work on your next brand redesign, you should watch this tutorial by branding professional and educator Jonathan Gouthier, whose ten tips will help designers take full advantage of all...  more details

Creativity, Branding, Marketing, Promotion, Color, Case Studies, Client Relations
  Instructor Helen Bradley supplies a battery of tips on capturing image sequences for HDR and processing them using Photoshop as well as Photomatix Pro, a recommended downloadable application. Helen...  more details

Creativity, Photoshop, Stock Photography, Software Tips, Adobe Creative Suite 4, Photomerge
Inspired Originality (39:45)
Posted Aug 14, 2009
  How to Build a Logo: Type and Space (16:18)
Posted Aug 12, 2009
Art director and design critic Angela Riechers offers observations and suggestions on design inspiration. In addition to displaying examples of what inspires her and how she channels that into...  more details

Creativity, Color, Logo Design, Case Studies, Type, Magazine Design
  Parsons professor Alex W. White continues his four-part series of tutorials on logo design by highlighting the all-important dynamic between type and spatial elements in a logo. As Alex proves,...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Type
Copyright Essentials for Designers (22:44)
Posted Aug 10, 2009
  Ultimate Logo Makeovers (36:42)
Posted Jul 31, 2009
Author Shel Perkins discusses the basics of copyright ownership, protection, infringement, and licensing. Using real-world examples to illustrate copyright law, Shel provides the essential facts all...  more details

Creativity, Client Relations, Business Issues, Project Management
  Ivan Freaner discusses the ways in which designers can use the tools at their disposal (in this case, Adobe Illustrator) to spice up logos that are lacking in oomph. He focuses not only on improving...  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Type, Illustrator, Guides
World Wide Fantasyland Studios (28:35)
Posted Jul 21, 2009
  How a Logo Fits (28:35)
Posted Jul 14, 2009
Today's top online designers are employing video, animation, social networking, and ingenious illustration to transform websites into fantasy spaces, and promotion into entertainment. Aliyah Marr...  more details

Creativity, Branding, Marketing, Promotion, Web Design
  Author/university professor Alex W. White articulates the principles and processes behind successful logo creation, delving into key issues such as the initial creative brief, discussing concepts...  more details

Creativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Project Management
The Complexities of Simplistic Design (30:57)
Posted Jun 23, 2009
  Personality of Type (26:53)
Posted Jun 19, 2009
Branding expert Jonathan Gouthier knows the value of simple design solutions. With the help of some striking examples, he illustrates how color, white space, specialty printing techniques, and...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Printing Tips, Collateral, Type
  In a branding context, type is an important visual element with its own personality, which the viewer will inevitably associate with the personality of the brand. In this tutorial, Joseph Caserto...  more details

Creativity, Marketing, Promotion, Type
Rediscovering Type Design (30:54)
Posted Jun 12, 2009
  Designers With Double Lives: The "Creative" as Artist (28:15)
Posted Jun 5, 2009
What distinguishes extraordinary typography from the everyday? As Ivan Freaner points out in this fun tutorial, it's all in the details: type stacking, the incorporation of elements such as images...  more details

Creativity, Relationships, Type, Masks, Illustrator
  Aliyah Marr profiles four professional designers who spend their "off hours" on creative projects--;painting, photography, short experimental movies--;that end up informing their design work in...  more details

Creativity, Case Studies, Web Design
Layout Doctor: Common Challenges in Print Design (33:58)
Posted May 26, 2009
  Designing Effective Banner Ads (27:20)
Posted May 5, 2009
A publication designer has to be ready for anything. At the last minute, you could be stuck with an unexpected sidebar, an article that suddenly becomes a spread, even extra pages. Magazine art...  more details

Creativity, Layout, Image Selection, Magazine Design, Stock Photography
  What goes into a successful banner ad? Paulina Tracz (aka "Simple Pea") gives you a guide to the anatomy of a banner, some general do's and don'ts, and a slew of helpful ideas on how best to...  more details

Creativity, Marketing, Promotion, Photoshop, Web Design
Standout Logos: Creation and Presentation (30:56)
Posted Apr 24, 2009
  Layout Toolkit (28:54)
Posted Apr 21, 2009
This tutorial by Ivan Freaner is designed to help you create, present, and deliver extraordinary logos...and get them approved. Ivan addresses each of these stages, using Illustrator to share an...  more details

Creativity, Branding, Marketing, Logo Design, Type, Illustrator
  Angela Riechers draws on her experience as an art director for several top titles to help designers conquer the most common challenges involved in layout design. She showcases more than a dozen...  more details

Creativity, Layout, Image Selection, Magazine Design, Stock Photography
Retrofit Your Designs with Photoshop (20:39)
Posted Apr 7, 2009
  Fishing for Inspiration? (27:10)
Posted Apr 3, 2009
Lauren Matsumoto presents ways to achieve some awesome vintage effects in Photoshop. Her techniques allow you to mimic the look of hand-tinted postcards, Futurist graphics, classic posters, and...  more details

Creativity, Photoshop, Type, Stock Photography, Creative Suite 3
  Aliyah Marr reels in a whopping netful of free online inspirational resources for designers. Ranging from archival trips through design history to cutting-edge displays of Flash wizardry, Aliyah's...  more details

Creativity, Branding, Logo Design, Web Design
Fun With Stationery Design (28:09)
Posted Mar 17, 2009
  Working from Home Revealed (33:31)
Posted Feb 13, 2009
This tutorial from Ivan Freaner will help you spice up your clients' stationery. Isolating three main elements of stationery design--business cards, letterheads, and envelopes--Ivan demonstrates...  more details

Creativity, Marketing, Promotion, Color, Collateral, Illustrator
  Ever wanted to start a freelance design practice out of your home? Designer/consultant Ivan Freaner did it successfully, and in this tutorial he gives advice on everything from finding clients to...  more details

Creativity, Marketing, Promotion, Client Relations, Business Issues, Web Design, Project Management
Smashing Your Creative Blocks (22:38)
Posted Feb 10, 2009
  Logo Design in Next to No Time (32:23)
Posted Jan 23, 2009
Because professional designers don't have the time to wait for inspiration, Aliyah Marr provides a set of practical techniques that you can use to jump-start your creativity when the ideas just...  more details

Creativity, Branding, Relationships, Logo Design
  Angela Riechers arms you with the game plan for completing a logo design and getting client approval quickly. She offers hints for each stage in the process, identifies common sources of...  more details

Creativity, Branding, Color, Logo Design, Client Relations, Business Issues
What Drives Interactive Design?: Revving Up Interactivity (25:43)
Posted Dec 29, 2008
  Practical & Creative Uses for Photoshop's Pen Tool (31:22)
Posted Dec 16, 2008
Aliyah Marr presents an overview of the various ways in which a website can engage the user. She likens web design to driving a stick shift, with the five gears corresponding to levels of intricacy...  more details

Creativity, Branding, Marketing, Web Design
  Photoshop's pen tool is an often-neglected feature, but multitasking designers will find it very useful, as instructor Helen Bradley demonstrates in this tutorial. She explains how to use the pen...  more details

Creativity, Photoshop, Software Tips, Creative Suite 3
Copywriting for Designers (28:12)
Posted Dec 12, 2008
  Make Your Design Work... No Matter What (33:41)
Posted Nov 25, 2008
Designers can become more competitive by adding copywriting to their skill set. Nancy Hoffmann, a designer who has worked as a professional copywriter, understands how effective writing and...  more details

Creativity, Branding, Copywriting, Client Relations, Business Issues, Web Design
  Designers have to work with the tools and materials available, and those are not always ideal. Making assets out of familiar design liabilities is the subject of this tutorial by noted art director...  more details

Creativity, Business Issues, Layout, Image Selection, Stock Photography
Self-Promotion for Designers (28:27)
Posted Nov 7, 2008
  How to Send a Message with Color (24:38)
Posted Oct 31, 2008
Self-promotion is a necessity for designers contending with today's challenging economic climate. Unfortunately, designers often view self-promotion as an impossibly complex, expensive, and...  more details

Creativity, Marketing, Promotion, Client Relations, Flash
  Color is one of the most important tools a designer has in conveying a message, but how can you be sure that your color choices are telling the story that you and your client want told? In this...  more details

Creativity, Branding, Color, Image Selection, Web Design
Putting It Together: Achieving a Unified Design (24:13)
Posted Oct 1, 2008
  Using Specialty Printing Techniques to Improve Your Projects (49:39)
Posted Aug 20, 2008
In this tutorial, design professor and author Alex White explores a major aspect of what distinguishes great all-around design from something merely "attractive." Unity, he claims, is what happens...  more details

Creativity, Case Studies, Image Selection
  Every client wants you to create pieces that stand out. Jonathan Gouthier explores several techniques--foil stamping, embossing, die cutting, laser cutting, thermography, and specialty inks--that...  more details

Creativity, Alternative Materials, Printing Tips
Creating the Unexpected (34:00)
Posted Jul 16, 2008
  Preparing Art for Silk Screen (26:25)
Posted Jun 13, 2008
Almost everything you design has a set of expectations attached to it. If you're not careful, you can follow these expectations too closely and create cliched design. This video shows how you can...  more details

Creativity, Case Studies, Book Design
  Silk-screen printing, especially for T-shirts is more popular than ever. Screen printing is defined and art preparation for basic screen printing is explained in this tutorial. In addition, a brief...  more details

Creativity, Logo Design, Alternative Materials
The Human Touch: How to Not Work on the Computer (36:55)
Posted Jun 13, 2008
In today's digital world a hyper-reliance on computer technology often leads to the mundane and expected. Many of the traditional techniques for creation are being lost. Yet it is the role of the...  more details

Creativity, Case Studies, Book Design