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Sightings (5)

Spotted around the media universe

How Weight Watchers Is Using People-Powered Marketing and Winning - Posted December 2, 2014
Last month at the WOMMA Summit, Crowdtap and Weight Watchers shared their experience working together to put "people-powered marketing" to use. Both organizations are seeing results. And why shouldn't they? Millennials love brands more than any other generation, but they also think they have the power to dete... [AllFacebook]

Lithium Technologies To Acquire Klout for $100 Million - Posted February 12, 2014
Lithium Technologies, a social customer experience management software company, is reportedly buying Klout for at least 100 million and heading for an IPO. Unnamed sources told Re/code that a deal has been signed but is not yet closed. Klout scores ... [AllFacebook]

INFOGRAPHIC: Facebook Will Beat Twitter For Super Bowl Ad Conversation - Posted January 27, 2014
Let's be honest: You watch the ... [AllFacebook]

INFOGRAPHIC: Facebook Leads Users To The Box Office - Posted September 25, 2012
People use Facebook as a referral service all the time -- for restaurants, services, and vacation destinations. The social network has also been a gr... [AllFacebook]

The Science Behind the 'Science of Sharing' - Posted October 26, 2011
M Booth and Beyond, both ... [FishbowlDC]