DDB Worldwide

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Sightings (2)

Spotted around the media universe

DDB Strategic Manifesto Defines 'Influence' - Posted June 2, 2014
What is "influence?" According to this internal DDB Worldwide manifesto, the word represents both the simple task of convincing consumers to trade money for goods and services and the nearly incomprehensible essence underlying all things--whatever their size and/or buying power. Here, with a little help from 90's-era Massive Attack, DDB explains the thinking... [GalleyCat]

Publicis and Omnicom Join to Create Agency Supernova, Inspire Twitter Jokes - Posted July 28, 2013
This weekend we moved a step closer to The Singularity as the world's two largest PR/marketing/advertising groups announce... [FishbowlDC]