Dan Cummings

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Cossette Celebrates Togetherness for Cheerios - Posted October 1, 2014
Toronto agency Cossette has a new Canadian campaign for Cheerios celebrating togetherness. The campaign is built around a 15-second broadcast spot, exploring the phenomenon of stray Cheerios attracting each other in the bowl. Cossette likens the phenomenon to "our need to connect," ending with the lines "We all love to connect. That's... [GalleyCat]