Daniel Kessler

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Sightings (2)

Spotted around the media universe

Nestle Modifies Supply Chain In Response To Greenpeace Social Media Campaign - Posted May 18, 2010
Nestle, the world's largest food processor, has announced major plans to re-work the company's supply chain to limit environmental damage, in partnership with TFT (The Forest Trust). Although the company didn't acknowledge it in an announcement... [PRNewser]

Bad PR For Nestle, Or Good PR For Greenpeace? - Posted April 5, 2010
The answer is both. Many PR and marketing professionals have been discussing Nestles' PR fiasco over the last few weeks, after Greenpeace activists went after the brand's Facebook page in an effort to drive the company to stop using palm oil in its products.... [PRNewser]