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Sightings (31)

Spotted around the media universe

Oracle Acquires Facebook Data Partner Datalogix - Posted December 23, 2014
One of Facebook's data partners has a new owner, as ... [AllFacebook]

REPORT: Facebook Advertising, from Awareness All the Way Through to Sales - Posted December 2, 2014
Social... [AllFacebook]

Facebook's Advertising Week 2014 Schedule - Posted September 15, 2014
Facebook will maintain a strong presence at the 11th annual ... [AllFacebook]

Facebook Creating Data Partner Portal? - Posted August 18, 2014
Will Facebook data partners such as Datalogix, Epsilon, Acxio... [AllFacebook]

Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted - Posted April 16, 2014
On April 15, HasOffers and ... [AllFacebook]

UPDATED: Facebook Doubles Partner Categories - Posted November 6, 2013
Facebook introduced partner ca... [AllFacebook]

Investing In Business Users Will Make Or Break Facebook's Future - Posted October 24, 2013
Facebook is more than a social networking site; it's a business with many complex features working together. Once a small website (for only ... [AllFacebook]

Why Facebook Advertisers Don't Have To Care About Likes Anymore - Posted August 28, 2013
When marketers first flocked to Facebook, they were desperate for any metric that showed successful interactions with audiences on the social platform. That began an arms race of ... [AllFacebook]

2Q EARNINGS CALL: Facebook COO Sheryl Sandberg Touts Advertising Growth, News Feed Ads - Posted July 24, 2013
Not surprisingly, Facebook's second-qu... [AllFacebook]

Facebook: A Marketing Platform Like No Other - Posted June 10, 2013
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the ... [AllFacebook]

Facebook: Atlas View Tags Can Now Track Custom Audiences, Partner Categories, Lookalike Audiences - Posted May 23, 2013
Facebook acquired Atlas Solutions from Microsoft... [AllFacebook]

Atlas Solutions Acquisition Discussed During Facebook's 1Q Earnings Call - Posted May 2, 2013
Measurement was a key topic discussed by Facebook Chief Operating Officer ... [AllFacebook]

Facebook Highlights 1Q 2013 Advertising Achievements - Posted May 1, 2013
Facebook's transition to a mobile-first company continued with great speed during the ... [AllFacebook]

What Others Are Predicting About Facebook's 1Q Earnings Call - Posted April 30, 2013
Wednesday, Facebook will announce how well it did financially in the first quarter of this fiscal year... [AllFacebook]

Datalogix, Which Presents Offline Purchasing Data To Facebook, Raises $25M In Series B Funding - Posted April 25, 2013
In an effort to attract advertisers, Facebook has partnered with firms such as Datalogix to find out how the social network influences online purchasing behavior. These eff... [AllFacebook]

Facebook's Partner Category Targeting: Is Your Head Spinning Yet? - Posted April 16, 2013
Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user's retail shopping behavior and other offline information. ... [AllFacebook]

For Facebook Ads, How Targeted Is Too Targeted? - Posted April 3, 2013
It's no secret that Facebook in recent years has become a data company. The more data Facebook has about its users -- such as gender, e... [AllFacebook]

Facebook: Advertising On Site Boosts ROI By 22% - Posted March 20, 2013
Ever since the company went public nearly one year ago, Facebook has been trying to prove to advertisers that it can provide real-world ... [AllFacebook]

Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft - Posted February 28, 2013
Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the ... [AllFacebook]

Facebook Marketing Partnership With Data Brokers Spurs New Round of Privacy Concerns - Posted February 27, 2013
Facebook's move to allow marketers to import consumer lists obtained through data broker companies, ... [AllFacebook]

Facebook Expands Custom Audiences With Datalogix, Epsilon, Acxiom, BlueKai - Posted February 27, 2013
A report last week... [AllFacebook]

Report: Facebook Testing Targeted Ads Based On Users' In-Store Purchases - Posted February 22, 2013
Facebook is testing a new type of targeted advertising that will ... [AllFacebook]

Facebook's Sean Bruich On The Importance Of Measurement In The Digital Age - Posted January 30, 2013
In the early days of Facebook marketing, page administrators were obsessed with obtaining likes, and that focus has now shifted to engagement. But for those ... [AllFacebook]

From Promise To Performance: Measuring Facebook Success Beyond The Like - Posted January 24, 2013
For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook ... [AllFacebook]

As Facebook Partners With Chango, Ads Can Be Bought Using Google Search Data - Posted January 4, 2013
Facebook and brands that market on the social network are constantly trying to figure out what users want to buy, but the data users pre... [AllFacebook]

How Will The Facebook Ad Landscape Change In 2013? - Posted December 31, 2012
As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with ... [AllFacebook]

Facebook's View Tags Show That Views Can Be More Valuable Than Clicks - Posted November 20, 2012
As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more va... [AllFacebook]

Can Facebook Balance Privacy With Profit? - Posted October 3, 2012
Facebook's most valuable property is also the thing it can't afford to sell: personal information. As Chief Operating Officer Sheryl San... [AllFacebook]

Facebook Marketing: Getting Outside Of The Click Mentality - Posted October 1, 2012
Up until now, online marketing has been intensely focused on the click. The main goal for ad companies is to get people click on ads, hoping that they can convert th... [AllFacebook]

Facebook Details Privacy Measures Implemented With Launches Of New Ad Products - Posted October 1, 2012
Facebook posted a note on its Facebook Privac... [AllFacebook]

Facebook's Partnership With Datalogix Brings Privacy Concerns - Posted September 25, 2012
Facebook has compiled myriad data about what users are doing on the site. What about when they go to another corner of the Web? The company has ... [AllFacebook]