Dave Wagg

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Sightings (11)

Spotted around the media universe

RPA Rolls Out 'Happy Honda Days' Social Extension - Posted December 2, 2014
RPA has launched a social extension of its "Happy Honda Days" campaign, which launched last month featuring nostalgic toys of yesteryear. The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda's Twitter... [AgencySpy]

RPA Stokes Nostalgia for 'Happy Honda Days' - Posted November 11, 2014
RPA looks to the gifts that you loved receiving as a kid in its "Happy Honda Days" campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry Shortcake and Gumby. The ads all follow in a similar formula, with each character asking viewers if... [AgencySpy]

RPA Turns Nick Thune into 'Brad, the Lyft Driver' for Honda Fit - Posted October 14, 2014
RPA is debuting a new online series promoting the Honda Fit with "Brad, the Lyft Driver," a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver. The series, directed by Fred Savage (M... [AgencySpy]

RPA Debuts New Work for ARCO - Posted September 2, 2014
RPA recently debuted a new campaign for recently-won client ARCO, following Tesoro's purchase of ARCO from BP. The campaign celebrates ARCO's "top tier" designation, as its gasoline "exceeds EPA minimum detergent requirements to help clean engines and maintain optimal vehicle performance." To highlight the benefits of treating your car right with ARCO... [AgencySpy]

RPA Debuts 'Fit for You' for Honda - Posted June 19, 2014
RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled "Fit For You." Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also includes digital and social media activations, as well as multicultural campaign extensions fe... [AgencySpy]

RPA Debuts New Work for Honda - Posted June 4, 2014
RPA has two new spots for Honda that highlight the features and competitive advantages of Honda's two core vehicles -- the Accord and the Civic -- continuing the "Start Something Special" tagline introduced last September. While the copy is a relatively straightforward rundown of features and what sets Honda apart from the... [AgencySpy]

Spider-Man Delivers Package for Universal McCann, USPS - Posted April 1, 2014
Universal McCann teamed up with Sony Picures, and DNA directors Marc Webb (The Amazing Spider-Man, 500 Days of Summer) and Rich Lee to create "Amazing Delivery," a new Spider-Man themed spot for USPS designed as a tie-in promoti... [AgencySpy]

Fred Armisen Hugs Bruce Willis for Honda, RPA - Posted February 3, 2014
Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA's "Hugfest" spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen. The simple, strai... [AgencySpy]

RPA Taps Michael Bolton as 'Talent' for 'Happy Honda Days' - Posted November 18, 2013
If there's one thing the Internet loves (aside from cats and pornography), it's cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public consciousness thanks to ... [AgencySpy]

Honda Test-Drives Social Media Sharing with #WantNewCar - Posted July 15, 2013
Do you hate your car? Do you want to let the world know how frustrated you are driving around in a jalopy that is beyond repair? Honda can help - sort of. For the rest of today, Honda will be tweeting back Vine videos at unhappy drivers who post #WantNewCar on... [AgencySpy]

Monday Morning Stir - Posted June 24, 2013
  -Following a one-month review, TDA_Boulder has succeeded San Francisco-based Mortar as agency of record for Denver-based Regis University. TDA will handle both strategy/creative and media. -Mullen is apparently targeting Mark Zuckerberg and his ilk in its debut campa... [AgencySpy]

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