David Dabill
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Boutique Ad Firm Known for "Elf Yourself" Closes - Posted February 2, 2010
Toy, the small marketing and ad firm who surprised the corporate world with the success of the "Elf Yourself" campaign for Office Max closed today after just four years in business, according to AdAge.
The story notes that at its peak, the campaign had 11 people "elfing" themselves per se... [PRNewser]
